Panzhihua, Guangyuan and Shuangcheng battle for health and wellness

The arrival of a well-off society in China has intensified the river and lake competition in the medical and health care indus

Panzhihua, Guangyuan and Shuangcheng battle for health and wellness

The arrival of a well-off society in China has intensified the river and lake competition in the medical and health care industry. Panzhihua and Guangyuan, Sichuan, two tourist cities focusing on health preservation, who is in charge of ups and downs?

These two cities represent the north and south poles of Sichuan respectively. Guangyuan is the gateway for the north to enter Sichuan, and Panzhihua is the south gate of Sichuan.

These two cities were closely related to the "third-line construction" in China. Guangyuan once played an extremely important role in the construction of the third line in China.

Panzhihua is a new city where the third-line construction was born. After completing the national mission, in recent years, both cities are facing the problem of upgrading traditional industries.

And they finally chose the road of tourism-driven industrial upgrading. The health care industry derived from tourism has also been planned and laid out in a grand way.

Today, we will do some basic analysis and comparison on these two cities.

Photo: A corner of Panzhihua City

Photo: A corner of Guangyuan City

Why 1 is Yang Kang?

Let's talk about Panzhihua first: Back in 2004, Panzhihua's air pollution was extremely serious and it became the "Top Ten Air Pollution Cities" in China. At this moment, Panzhihua, the capital of vanadium and titanium in China, which has made great contributions to the country and is called a hero city, has fallen into deep thinking. It has to face the problem of upgrading and transforming traditional industries.

Although Panzhihua is full of mineral treasures, looking at the bare mountains everywhere, Panzhihua can easily abandon the label of heavy industry city.

In the end, it was the sunshine that saved Panzhihua. Panzhihua is rich in sunshine resources, sunny in winter and full of flowers. Panzhihua decided to choose sunshine as a selling point and vigorously develop tourism industry and green ecological planting.

After more than ten years of layout and construction, Panzhihua has become an excellent tourist city in China. Every winter, about 200,000-300,000 migratory birds choose to come to Panzhihua for the winter.

Photo: Panzhihua Street View

Except Guangyuan: Compared with Panzhihua, Guangyuan may wake up a little later. Guangyuan, which has been ranked lower in Sichuan economy for a long time, suddenly found that its tourism resources are so rich that it is definitely among the best in Sichuan. Guangyuan realized that it seems that he has to work hard on tourism.

Guangyuan is the birthplace of Empress Wu Zetian, the only empress in China. There are thousands of years of Shu Dao, and there is the first Xiongguan Sword Gate in the world. Qingchuan County has natural scenery, wangcang county has Red Army culture ... Most importantly, Zengjiashan in Chaotian District of Guangyuan is a rare natural summer resort and convalescent resort.

With these unique and high-quality resources, Guangyuan can no longer sit still. Eventually enter the rivers and lakes of tourism and health care industries.

In 2020, the Blue Book of China Yang Kang Industrial Development Report was released. Guangyuan was successfully selected as one of the "Top 20 Healthy Cities in China", and Panzhihua and Ya 'an in Sichuan were also on the list.

Photo: Guangyuan Street View

2 What makes Guangyuan?

As a rising star of Yang Kang, why does Guangyuan support the concept of Yang Kang? To this end, we will focus on Zengjiashan in Chaotian District of Guangyuan for the time being.

Zengjiashan belongs to the southern foot of Qinling Mountains. A few years ago, she was basically in a state of "keeping in the room and no one knew her". In the past two years, its fame has been increasing day by day, and it has a high reputation in Chongqing, Chengdu, Xi 'an and other places. Many people may not know "Chaotian", but they know that there is a "Zengjiashan" in Guangyuan.

Zengjiashan Scenic Area is very large, covering an area of 586 square kilometers. It is the largest scenic spot in Yunnan, Guizhou, Sichuan, Shaanxi and Chongqing. There are five towns and villages with more than 70,000 residents on the mountain alone. This area, viewed from a straight angle, is equivalent to a circle with a diameter of 27 kilometers.

Although Zengjiashan is large, it is not high, with an average elevation of 1400 meters. The mountain at this altitude has no Jianghu status in Sichuan. I think this may also be the main reason why Zeng Jiashan is not famous enough. But this will not affect Zengjiashan, it will become a famous mountain that is popular all over the country.

In April this year, Zeng Jiashan was once again selected as one of the "Top Ten Summer Mountain in China". At this point, Zeng Jiashan began to gradually enter the field of vision of more people.

Zengjiashan belongs to karst terrain, with more than 600 caves, which is called "Cave Kingdom". The biggest advantage of Zengjiashan is that the forest coverage rate is as high as 74%, and the average temperature in summer is only 23. In summer, in the dense forest, enjoying the most comfortable temperature of the human body, isn't this the place where the legendary gods stay?

Therefore, only by relying on Zeng Jiashan's summer trump card can Guangyuan raise rivers and lakes in Yangkang, which has a very high status in rivers and lakes.

Photo: Zengjiashan tourist highway through the forest.

3 Different cities, different medical care.

At present, Panzhihua has put forward the goal of building an "international sunny and healthy tourism destination". Zeng Jiashan in Guangyuan shouted the slogan of "building an internationally renowned eco-health tourism destination". Obviously, they are all ambitious, so we can't peek.

Panzhihua focuses on "sunshine" and Guangyuan focuses on "ecology". Both of them look healthy, but they are also fundamentally different.

Panzhihua hopes that guests can not only bathe in the warm winter sun, but also experience various outdoor sports.

Guangyuan people want their guests to embrace nature, breathe the best air every day and live in the forest in a healthier way.

Panzhihua model: driven by tourism, thus promoting the integration of medical, agricultural, industrial, medical and sports industries.

Guangyuan mode: lay out the whole industrial chain of green ecological health care, and build a health care city featuring tourism, pension, health care, green vegetables and Chinese medicine.

In the long run, Zengjiashan will spend the summer and Panzhihua will spend the winter. It is basically the overall situation and trend of Sichuan tourism in winter and summer.

Photo: Streets in the main city of Panzhihua.

Photo: picturesque Zengjiashan

4 Miyi & Zengjiashan

If Miyi county is a model of Panzhihua medical and health care, then Zengjiashan is the foundation of Guangyuan medical and health care.

Miyi County, Panzhihua, 80 kilometers away from the urban area, is the most concentrated area of migratory birds in Panzhihua. The winter in Miyi is crowded with people, the streets are full of flowers, and the parks are full of flowers. Miyi is a microcosm of Panzhihua's success in building a global health care city.

The author has also experienced the winter in Panzhihua. Generally speaking, except in the morning and evening, it is basically a state of spending the winter alone. Nowadays, going to Panzhihua for the winter has become a poem, a distance and a way of life for many people.

Photo: Rice is full of flowers in winter.

Zengjiashan is more than 50 kilometers away from Guangyuan city, and there are as many as 26 four-and five-level tourism resources recognized by Sichuan Wenlv. Its average altitude is 1400 meters, which will not cause plateau hypoxia or summer sultry. 74% forest coverage makes the content of negative oxygen ions very high. Negative oxygen ions from forests are the core elements of air quality.

It stands to reason that the altitude of Zengjiashan is not the ideal summer height. But strangely, the temperature and humidity in Zengjiashan are different from those in peacetime. In the summer of Zengjiashan, the author actually stayed there, which was really cool.

This may be because it is large enough to make Zengjiashan form its own eco-climate circle. Therefore, Zengjiashan can become one of the top ten famous summer resorts in China.

Living in Zengjiashan, breathing the fresh air of the forest and enjoying a healthy and leisure lifestyle will surely become a trend in the future.

Zengjiashan can satisfy the long-term residence of more than 200,000 people. Today's Zengjiashan feels like the eve of a full-scale tourism outbreak.

Photo: Zengjiashan farmhouse hidden in the forest

5 transportation facilities

At present, Panzhihua and Guangyuan have airports and expressway. But on the whole, Guangyuan's location advantage will be superior. The Xicheng high-speed railway passing Guangyuan has already been opened to traffic, while the high-speed railway from Panzhihua to Chengdu is still under construction.

Geographically speaking, the distance from Guangyuan to Chengdu, Xi or Chongqing is at least half that of Panzhihua. It is only 24 kilometers from Xicheng High-speed Railway Chaotian Station to Zengjiashan.

This year, the tourist link of Zengjiashan Scenic Area has been fully connected. A large number of flowers were planted on both sides of this 53-kilometer colored highway, which raised the value of Zengjiashan at once. The car walked through the flowers and green forests, and a "Oriental Little Switzerland" with a different style immediately appeared.

At present, Chaotian District is building a "tourism fast track" for the "neutron" export of Beijing-Kunming Expressway to Zengjiashan. After opening to traffic at the end of the year, it only takes 12 minutes to get to Zengjiashan by expressway. The Guangyuan Municipal Government also plans to build a fast tourist passage from Guangyuan City to Zengjiashan. By then, Guangyuan City will realize 20 minutes direct access to Zengjiashan.

In a word, Zengjiashan will get closer and closer to us. Guangyuan's investment in Zengjiashan and its future expectations are self-evident.

Photo: Zengjiashan Tourist Highway

6 business ecology

Whether Panzhihua or Guangyuan, the facilities, management and services of tourism, leisure and entertainment have been standardized and improved.

At present, Panzhihua is implementing the "5 1 15" project, that is, building five international leisure resorts, 10 characteristic leisure villages, 100 leisure houses and 50 medical and nursing integration points. ......

But to be honest, I personally think that Panzhihua's natural tourism resources may be slightly scarce than Guangyuan or even Zengjiashan. Guangyuan is just a scenic spot in Zengjiashan, covering natural landscapes such as sea of clouds, sunrise, snow scene and red leaves. And special scenic spots such as forests, caves, canyons, meadows and ancient towns.

Zengjiashan is full of flowers in spring, cool in summer, full of red leaves in autumn, and there is an international ski resort to play with snow in winter. It can be described as four distinct seasons and colorful scenery.

It can be said that Zeng Jiashan seems to be able to fight Panzhihua alone. I have to say that it is God's unique attachment to this land.

Photo: Hanwang Old Street in Zengjiashan Ancient Town.

Many people who choose Panzhihua for the winter have bought holiday apartments in Panzhihua. Miyi, in particular, is the home of a considerable number of Chengdu people. And more tourists choose to rent in major towns and villages in Panzhihua. No matter hotels, homestays or farmhouses, they basically adopt the holiday mode of providing all-inclusive accommodation for guests.

The same is true of Zengjiashan, where there are not only many hotels and homestays. Its 70,000 aborigines have basically joined the ranks of tourism services. They have turned their yard into a farmhouse. It also provides one-stop service for guests with all-inclusive accommodation.

At present, several holiday properties have been developed in Zengjiashan. It is worth noting that even powerful developers like Chongqing Kunwu have joined the development of Zengjiashan tourism real estate. I feel that Zeng Jiashan is playing a big game of chess, and all kinds of large-scale tourism projects are vigorously promoted.

Relatively speaking, tourists in Panzhihua are mostly concentrated in towns. The visitors of the Zeng family are mostly scattered in the depths of the dense forest.

Photo: Zengjiashan Tourism Yang Kang Real Estate

Concluding remarks

In fact, Panzhihua and Guangyuan are two cities, with a distance of 1000 km. In the field of tourism and entertainment, each has its own characteristics and differentiated positioning, and there is basically no direct competition. On the contrary, the two cities have formed a seasonal complementarity. If this complementarity is added to Chengdu, it just forms a closed loop of the entire Sichuan health care industry.

As a Sichuanese, how lucky we are to choose summer and winter migratory birds without going out of the province. Isn't this a kind of happiness? The land of abundance really deserves its reputation.

Take a bald man and choose a city to die. Panzhihua and Guangyuan, you both deserve it. ......