Traditional Culture Encyclopedia - Traditional stories - Chuanqi Shadow Cool ×Urus: Exploring the Beauty of Design Collision between China and Europe Pioneer

Chuanqi Shadow Cool ×Urus: Exploring the Beauty of Design Collision between China and Europe Pioneer

As the birthplace of the Renaissance, Italy has nurtured a number of world-famous luxury brands with its unique artistic atmosphere and innovative spirit, among which Lamborghini is one of the most famous representatives.

Urus, as the first SUV of Lamborghini family, not only broke the brand tradition, but also was a bold attempt with historical significance, which opened a new chapter in Lamborghini brand design.

Although far away from Wan Li, the brand culture is different, but Lamborghini and GAC Chuanqi have an inexplicable tacit understanding. In Urus and Yingku, we can see their uniqueness in design concept-design is ahead of the times.

As a heavy strategic model of Guangzhou Automobile Chuanqi for the transformation of new energy technology companies, Chuanqi Yingku was born in the era of rapid changes in the automobile industry. After exploring the true meaning of "change and invariability", Guangzhou Automobile Chuanqi's new generation design concept-science and technology industry aesthetics was applied for the first time.

"Science and technology industry aesthetics" is based on GAC's profound insight into the industry and users, which combines industrial precision and scientific imagination. Different from the same design style on the market, it rejects the moderate attitude. GAC's positive thinking on the integration of design and technology has made us see the new hope and expectation of China automobile design.

Shadow cooling has the smooth shape of Lamborghini Urus.

But the design is bolder, more avant-garde and more exquisite.

It also incorporates more local design elements and thinking.

It is a model of organic combination of design sense and practicality.

Front grating design with "transition grating" on the front.

A v-shaped array arrangement is shown.

On both sides, there are 12 ***24 air intake curtains inlaid with tungsten steel decorative strips.

In addition to functionally meeting the heat dissipation requirements

It also creates a sense of depth of "time tunnel"

With strong "eye of revelation" headlights

Show the domineering sense of Yingku without anger and self-prestige.

Yingku tail adopts longitudinal X-shaped lightsaber taillights.

The four taillights are arranged in an "X" shape at the tail.

This design not only echoes the shape of the mecha

But also creates a sense of science and technology of "going to the future"

Viewed from the side, the body posture is low before and high after.

Headlights are as sharp as arrows.

Extend the side along the vertical ridge line of the machine cover.

A sharp waistline is like a bow and arrow ready to go.

Show a full string of momentum and momentum.

It directly shows the performance advantages of Shadow Cool.

This futuristic look.

Under the blessing of black car clothes, the shadow has a cool sense of movement.

Added a layer of mystery and fashion.

The shadow of black armor stood in the moonlight.

Like Darth Vader in the Star Wars series.

In an instant, I don't know how many memories of Star Wars fans will be evoked.

Cold black is not pure black.

But a more advanced and imposing electro-optic metallic black.

It has a deep and pure appearance and a cool and uninhibited core.

Make the car look more attractive.

Ingku and Urus have different personalities, but they can all be seen in design, that is, to explore more possibilities of aesthetics with designs ahead of the times.

Their body lines show the designer's perfection in every detail and endless exploration of vehicle performance. They make us realize more deeply that the integration of design and technology is the most brilliant artistic and scientific achievement of this era.

From the concept car to the production car, no one knows the whole picture of the hardships repeatedly polished by the designer, but at the moment of seeing Engkoo, it is certain that Engkoo perfectly interprets the aesthetic concept of the technology industry.

It is the designers' continuous iterative upgrading that has formed the unique pioneering temperament of Yingkuo, and it is also the enterprise spirit that makes China design catch up from backwardness.

It can be expected that China enterprises headed by GAC will also lead China automobile design on the international stage.

Time and space can only lock the movement of our bodies, but can't destroy our imagination and creativity.

As Wenmin Suzuki, the founder of 7- 1 1 convenience store in Japan, said, times are changing rapidly, and common sense is not always correct. If the management style is bound by history, it will not grow.

Only by injecting more imagination into automobile design and breaking the existing design shackles can automobile design continue to innovate and progress. Only when more and more people dare to subvert will there be more possibilities and opportunities in the future automobile industry.

This article comes from the author's car creation workshop, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.