Why can't many variety shows escape the increasingly difficult situation?

Variety shows are the product of market promotion, and market demand is the basis of variety shows. The needs of the audience are diverse, but some variety shows only pay attention to the flow and ratings in the process of investment production, ignoring the investigation of the real needs of the audience and blindly pursuing popular elements, and the results are getting worse and worse. When an element is overused, the audience will become more and more numb, leading to a decline in the popularity of variety shows.

Second, there is a lack of creative content and innovative consciousness.

The content creativity of variety shows is very important. Without good content creativity, even the best producers, presenters and stars can't guarantee the quality of variety shows. However, many producers of variety shows did not think deeply about the theme, program structure, interactive links and other details, which led to the similarity and simplification of many programs. At the same time, the lack of innovative consciousness is also one of the reasons why the program gradually loses its appeal. Therefore, variety shows need constant innovation and improvement to keep the audience's interest and attention.

Third, the star effect and excessive commercialization.

The biggest selling point of variety shows is the guest lineup and star effect. However, relying too much on the influence and effect of stars will easily lead to problems such as single content and excessive commercialization of variety shows, which will make the audience feel tired. In addition, some variety shows still have the consideration of making money, blindly pursuing commercial interests, regardless of audience preferences, which will lead to many programs losing their original quality and appreciation.

Fourth, the producer's professional ability and experience are insufficient.

The production of variety shows is an arduous and complicated task, which requires the producers to have rich experience and professional knowledge, as well as unique creativity and keen aesthetics. However, the reality is that many producers do not have enough professional ability and experience. Without enough patience and energy, the quality of variety shows will decline, and it is difficult to attract the attention of the audience.

In short, variety shows have the following problems: market demand and popularity; Insufficient content creativity and lack of innovative consciousness; Star effect and over-commercialization; The producer's professional ability and experience are insufficient. If these problems can be improved, I believe the quality and popularity of variety shows can still be improved.