Decorative building materials transformation new opportunities, building materials interconnection mall to create "one belt and one road" new advantages

Because the traditional building materials industry as a whole, low technology content, serious homogenization, logistics costs and other factors, the current building materials and decoration market concentration is extremely low, the sales side is also extremely decentralized, the number of small sellers, decoration company is huge. Production factories due to homogenization, small-scale reasons such as channel construction inefficiency, high cost, its sales and logistics basically rely on costly distribution system. First-line sellers are faced with high procurement and stocking costs, lack of quality service and other challenges.

"Internet +" era to the building materials and decoration industry to bring channel and marketing change opportunities.

A large number of building materials e-commerce site came into being, relying on the Internet to integrate upstream and downstream resources, shorten the intermediate links in the transaction, and reduce the user transaction costs. Xiamen building materials Internet is one of the leaders, as a building materials industry professional B2B2C integrated service platform, to provide professional online and offline sales channels. And attach importance to the model research of the construction industry, focusing on the integration of industrial resources, from the perspective of the entire construction industry, to achieve the exploration of the future model.

Building Materials Internet Screening valuable brand building materials on the platform to display sales, offline will also take the initiative to engineering companies and construction units to vigorously promote, increase brand awareness and sales, help building materials manufacturers brand building. In the high-end market, Building Materials Interconnection promotes the competition of excellent brands and enhances the visibility and influence of domestic building materials brands." By directly docking manufacturers and end users, reduce circulation links, improve transaction efficiency, reduce circulation costs, and benefit building materials manufacturers and end users.

Other industry insiders believe that building materials home sales channels have been non-stop transformation, from the primary stalls to sell products, loose, crude individual scattered households or small building materials stores, and then to the wholesale market of building materials, the arrival of e-commerce to the home building materials to provide a diversified choice of channels.

At present, the traditional way of relying on building materials city marketing is challenged, the effective dissemination of information for building materials manufacturers and end users are more important, building materials interconnection platform can help the two sides to effectively docking, reduce the circulation links and vicious competition, promote transactions, to achieve the **** win.

Building materials interconnection to seize the transition of new opportunities

With the continuous improvement and enhancement of living standards, people on the living environment and quality of life has a new demand, the most important embodiment of people's environmental protection and energy conservation awareness continues to improve. The state puts forward green development, for the building materials industry has put forward higher requirements, which is both a challenge and an opportunity. Building materials industry has experienced so many years of sloppy development, industrial transformation and upgrading is also imperative, which is the pain of the process.

At present, building materials enterprises are experiencing unprecedented environmental protection and cost pressures. Due to the impact of the national environmental protection and local industrial development planning, in recent years, most of the building materials production areas are related to stop the building materials factory, the building materials industry is experiencing a round of shuffling and upgrading, there will be a large number of environmentally friendly building materials factory does not meet the standards were eliminated, those who have technological and financial advantages of building materials will be in the big wave of sandstorming after the bigger and stronger enterprises.

Building Materials Internet will also seize the opportunity of green transformation and development to promote green materials, especially innovative green building materials, and strive to build a green building materials industry chain. To this end, the building materials Internet set up a special material section, specializing in the display of new creative green building materials.

Innovative "go out" mode, to create a "Belt and Road" new advantages

"Belt and Road" initiative put forward, China's building materials industry has also begun to The Chinese building materials industry has also begun to embrace the group to go overseas. A large part of the reason why the building materials industry is so competitive is that the supply of building materials exceeds the demand. If part of the production capacity can be exported, can effectively alleviate these problems, but also to improve the international visibility and influence of Chinese brands.

It is understood that the building materials Internet since its inception to actively promote the export of building materials, through the full range of one-stop supply mode, to provide services to international users. To build a platform for building materials enterprises, and foreign governments, organizations, enterprises to develop cooperation, and obtain the support of the relevant state departments, and strive to build building materials industrial parks outside the country, to lead the building materials enterprises cluster "go out", to attract more Chinese building materials enterprises to invest in overseas parks, build factories, and set up logistics distribution bases.

"Going out" to the upstream and downstream of the industrial chain to unite vertically, between enterprises to strengthen horizontal collaboration, the formation of vertical industrial chain, horizontal collaboration between enterprises, the government to guide the promotion of the pattern, to do: the world of building materials, the interconnection of **** enjoy.

Get more building materials industry information, to understand the building materials mall information, you can add building materials interconnected WeChat public number ID: jcwww_com

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