What are the b2b e-commerce platforms?

Abstract: B2B e-commerce platform refers to a market field, which is the marketing relationship between enterprises. So what are the well-known b2b e-commerce platforms in China? Alibaba, HC Network and China Manufacturing Network are all good b2b platforms in China. Many people want to know how to make a profit on b2b e-commerce platform. In fact, there are many ways to profit from b2b platform, including advertising, bidding, commission, membership and business cooperation. Let's take a look at the introduction of b2b e-commerce platform. What are the b2b e-commerce platforms?

1, Alibaba

Ali's e-commerce services, Ant Financial Services, rookie logistics services, big data cloud computing services, advertising services, cross-border trade services, and Internet services other than the first six e-commerce services.

20 12 On July 23rd, Alibaba Group adjusted its business structure and organization, from subsidiary system to business group system, and established seven business groups, namely Taobao, Ceramics, Tmall, Juhua, Ali International Business, Ali Small Business and Alibaba Cloud.

2.HC network

HC Network was established in 1992 and is a domestic b2b e-commerce service provider. HC has more than150,000 registered enterprise users and10/20,000 buyer resources, covering more than 70 industries and employing about 2,500 people.

3. China Network Library

China Net Library Group is the third largest B2B e-commerce service company in China after Alibaba and HC, and also the largest single product e-commerce gathering platform in China. It is mainly committed to building and gathering e-commerce platforms for sub-sectors, and providing single-item e-commerce transaction services based on industry segmentation for entity enterprises.

4. China Manufacturing Network

China Manufacturing Network is an online world with abundant information about China products, providing e-commerce services for China products to the whole world, aiming at introducing products made in China to global buyers through the Internet.

5. China suppliers

China Supplier is an authoritative and honest B2B e-commerce online trading platform launched by China Internet News Center based on China's economic construction trend and enterprise development needs.

Profit Model of b2b E-commerce Platform

How is the b2b e-commerce platform profitable? Let's take a look!

1, advertisement

Online advertising is the main source of profit for portal websites and the main source of income for B2B e-commerce websites. Advertisements on Alibaba's website are charged according to their location on the home page and the type of advertisements.

2. Bidding

In order to promote the sales of products, enterprises hope to rank themselves in the top position in the information search of B2B websites. On the basis of ensuring the accuracy of information, websites will adjust the ranking order according to the different fees paid by members.

3. Commission

Enterprises participating in e-commerce transactions through the third e-commerce platform must register as members of B2B websites, and only after the successful transaction between buyers and sellers can they enjoy the services provided by the websites, without paying annual membership fees, commissions and fees.

4. Members

Enterprises registered as members of B2B websites through the third e-commerce platform have to pay a certain membership fee every year to enjoy various services provided by the website. At present, membership fees have become the most important source of income for B2B websites in China.

5. Value-added

B2B websites usually provide enterprises with some unique value-added services besides trade supply and demand information, including enterprise certification, independent domain name, industry data analysis report, search engine optimization and so on. For example, spot certification is a special value-added service in the electronic industry, because electronic buyers usually pay more attention to inventory. In addition, the ranking promotion service of electronic model is a kind of search engine optimization. Therefore, according to the particularity of the industry, we can dig deep into the needs of customers and then provide targeted value-added services.

6. Offline service

It mainly includes exhibitions, periodicals and seminars. Through exhibitions, suppliers and buyers communicate face to face, and ordinary SMEs prefer this way. Periodicals are mainly information such as industry information, and advertisements can also be implanted in periodicals.

7. Business cooperation

Include advertising alliance, that government, trade associations and traditional media. Advertising alliance is usually the Internet advertising alliance. However, in China, affiliate marketing is still in its infancy, and most websites are still unfamiliar with affiliate marketing.

8. Payment method

Different from the traditional annual payment mode of membership package, the inquiry payment mode means that enterprises engaged in international trade do not pay by time, but according to the actual effect brought by overseas promotion, that is, the actual effective inquiry payment of overseas buyers. Among them, whether the query is effective or not is in the hands of consumers, who can decide whether to spend or not by themselves. Although the B2B market is developing well, it is still immature. This immaturity is manifested in the fact that many inherent trading advantages of B2B transactions, such as online price negotiation and online collaboration, have not been fully exerted. Therefore, the traditional annual charging model is increasingly impacted by the query-based payment platform. "Inquiry and payment" has four characteristics: zero down payment and zero risk; Initiative and consumption right; Free push, with a wide range of goals; It is convenient to pay in time. Most enterprises don't have to take the risk of "investing tens of thousands or hundreds of thousands of yuan and not recovering the cost in one year". They can enjoy free global promotion with zero investment. After successfully obtaining a valid inquiry and identifying the authenticity and validity of the inquiry, they only need to pay the price of a single inquiry online to get the opportunity to negotiate directly with overseas buyers, and the initiative is completely in the hands of suppliers.