How to write a thesis research report for undergraduate

Thesis research report sample, the following to give you a detailed introduction:

Thesis research report can be divided into three parts to describe, the first can describe the purpose of the research, the second can describe the research of what are the main content, the third can describe the results of the research.

Thesis research report example of the first:

Abstract: This paper analyzes the problems in marketing through the study of the current status of marketing of pharmaceutical production enterprises in Guizhou Province, and puts forward the corresponding countermeasures to suit the current situation of the relevant policies of the strategy for the marketing decision-making of the pharmaceutical production enterprises in Guizhou Province in the context of the new policy of the healthcare reform that provides basis and reference.

Keywords: drug manufacturers; marketing; centralized purchasing platform; problems

At present, the pharmaceutical industry in Guizhou Province is developing rapidly and has become one of the pillar industries in Guizhou Province. Since the central government issued the new health care reform policy, Guizhou Province has successively issued the "Guizhou Province to deepen the reform of the medical and health system in the near future focus on the implementation of the program", "Guizhou Province, the establishment of the national basic drug system implementation program" and other related policies. With the implementation of centralized procurement of drugs, essential drugs and other systems, the drug market environment is changing. Marketing is an essential step in the operation of modern enterprises, as it acts as a link between the production sector and the market. In a complex and changing market, marketing decision-making and the good or bad implementation of marketing decisions will shape the development prospects of an enterprise. Therefore, in order to adapt to the new pharmaceutical market environment, it is urgent to grasp the current situation of marketing of pharmaceutical production enterprises in Guizhou Province and provide enterprises with corresponding marketing strategy suggestions.

1 Analysis of the current marketing status of pharmaceutical production enterprises in Guizhou Province

The questionnaire survey to the nine cities, states, and places in Guizhou Province, all pharmaceutical production enterprises 139 for the survey as a whole, stratified sampling, *** issued 75 questionnaires, recovered questionnaires 57 questionnaires, questionnaires recovered 76%, the recovery of the questionnaire data data, processing and analyzing the results, the results are as follows.

1.1 The current situation of marketing of pharmaceutical production enterprises in Guizhou Province

1.1.1 The utilization rate of the centralized drug procurement platform is low, and there are problems in the distribution link from the use of the centralized drug procurement platform by Guizhou's pharmaceutical production enterprises, there are still 23% of the production enterprises have never used the platform, which 84.6% of the enterprises are producing non-essential medicines, and the policy stipulates that the public **** ** medical institutions must purchase drugs through the centralized drug procurement platform organized by the provincial people's government, which is tantamount to voluntarily giving up the huge market share represented by public *** medical institutions. At the same time, we also note that even enterprises that have participated in the centralized drug procurement platform do not pay enough attention to the use of the platform, with more than 50% of the enterprises that used the platform in 2011 using it less than 10 times, which is too infrequent, and even more 18.18% of the enterprises do not take any means to win the bid. In addition, the distribution work of drug manufacturers after winning the bid on the centralized procurement platform has also revealed some problems. The vast majority of drug manufacturers entrusted the distribution to drug management enterprises, 18% of them chose large-scale drug management companies for distribution, 8% chose small and medium-sized drug management companies for distribution, and 74% of them distributed no fixed type of drug management enterprises. In terms of the number of pharmaceutical companies chosen for each distribution, 22% of the enterprises choose 2 to 3 pharmaceutical companies for each distribution, and 78% of the enterprises choose the number of pharmaceutical companies for distribution depending on the situation. It can be seen that most of the size and number of distribution of the drug business enterprises chosen is not fixed, and there are many of them are small and medium-sized enterprises of weak scale and strength, so the drug distribution process of drug loss, drug quality control, drug delivery and other aspects of the process will be a problem.

1.1.2 marketing department lack of high-level professionals, marketing team composition is unreasonable drugs are special commodities, its marketing tools, marketing decisions and other industries have a big difference, drug marketing needs to have the knowledge of marketing, pharmaceutical knowledge, knowledge of the relevant pharmaceutical laws and regulations of the composite professionals. Only with these conditions of high-quality talent marketing team can be a comprehensive planning for the enterprise, to develop reasonable marketing decisions. But at present, according to the survey, Guizhou Province, pharmaceutical manufacturers marketing department with a master's degree and master's degree or above accounted for less than l%. In addition, the marketing team also exists 42% of the staff basically no marketing experience, 37% of the marketing staff originally engaged in pharmaceutical production of technical personnel, 26% of the marketing staff from other industries to the marketing staff. From this we can see that the pharmaceutical production enterprises in Guizhou Province are filled with career changers who lack marketing experience or who have never been in contact with pharmaceuticals originally, which results in inefficient marketing activities and marketers who are unable to meet the needs of fierce market competition in their marketing activities.

1.1.3 The backwardness of the business concept affects the development of marketing activities 56% of the drug manufacturers in Guizhou Province are completely handed over to the drug business enterprises to carry out marketing, at the same time, 53% of the enterprises have never been to the medical institutions to promote the drug, and there are also 18.18% of the enterprises in the bidding process of the centralized purchasing platform of the drug to do nothing. Combined with the previously mentioned situation about not paying attention to the market of essential drugs and lagging behind in the construction of marketing departments and teams, it can be seen that in terms of marketing concepts, drug manufacturers in Guizhou Province show a relatively backward state.

Today's marketing concept recognized by the international community is "consumer and social needs as the center" of the marketing concept and social marketing concept, and most of the pharmaceutical companies in Guizhou Province, the marketing concept is still stuck in the "production-centered" production concept. Production concept. In the long run, will be those who have advanced marketing concepts, know how to meet market demand for enterprises to seize market space, and ultimately face the risk of being eliminated by the market.

1.1.4 Enterprises sales terminals, channel planning unreasonable Guizhou Province, pharmaceutical manufacturers of sales channels are mainly pharmaceutical wholesale enterprises, medical institutions above the district level, pharmaceutical chain retailers, accounting for 79%, 58% and 54%, respectively. Among them, 48% of enterprises have not entered the market of community health service centers, township health centers and other primary medical institutions. The reason is mainly because there are more similar products, the primary health care market competition is fierce; pharmaceutical enterprises sales capacity is limited, it is difficult to ensure profitability. Another 39% of the enterprise sales range does not cover the rural market, and 50% of them still do not intend to enter the rural market at all. At present, into the rural market in general there are three major difficulties: rural transportation, information is not good, the enterprise sales network coverage costs are high, management difficulties; rural areas are sparse, the sales front is too long, the sales staff training difficulties; slow growth in rural incomes, lower purchasing power, more inclined to low-priced drugs.

The irrationality of terminal and channel planning has resulted in the over-concentration of the sales channels of drug manufacturers in Guizhou Province, with more homogeneous products, and the enterprises are busy with the fierce market competition, and in order to obtain orders to constantly lower prices and reduce profits, do not have enough funds and energy to develop new markets, new product development, so as to be unable to access to the lack of product choices, the potential of the huge primary health care market and the rural The market.

2 Countermeasures and Suggestions

2.1 Actively Participate in the Use of Centralized Purchasing Platforms for Drugs and Manage Drug Delivery

Enterprises should actively participate in the use of centralized purchasing platforms for drugs, and those that have already done so should increase the frequency of their participation. At the same time, a specialized team can be set up to take charge of matters related to the bidding on the centralized purchasing platform, such as making basic preparations to ensure that the bidding is successful, setting up an effective bidding strategy, and conducting public relations with relevant departments and experts. In addition, it is also necessary to strengthen the standardized management of drug distribution, in order to ensure that safe and effective drugs can be delivered in a timely manner, should choose to distribute the distribution process of the drug business enterprises to monitor, in the case of enterprises have the ability to set up their own drug distribution department.

2.2 Enhance the attractiveness of the enterprise itself, build a mature marketing team enterprises

Should develop a flexible and diverse talent incentive mechanism and management measures, and establish long-term cooperative relations with major pharmaceutical colleges and universities, to attract more professional pharmaceutical marketing personnel, to ensure that the relevant professional talent resource reserves, the construction of a mastery of pharmacy knowledge, but also marketing and management capacity of high-end Talent team. In addition, the enterprise should also provide more professional training for marketing personnel, regular training, continuing education, academic exchanges and other forms to improve the overall quality and business level of the marketing team.

2.3 Changing concepts, focusing on mergers and reorganization

Guizhou Province, the drug manufacturers need to re-examine the role of marketing in modern enterprise development, change the old, passive concept of production, and actively understand the market demand for various types of medicines, the consumer's choice of preferences, to establish a set of reasonable production - - sales - - feedback mechanism to help enterprises to - - sales - - feedback mechanism to help enterprises. -To change the old, passive production concept, actively understand the market demand for various types of drugs, consumer preferences, to establish a set of reasonable production - sales - feedback mechanism to help enterprises more adapt to market changes. In addition to change the negative view of mergers and acquisitions, the planned selection of suitable mergers and acquisitions of enterprises to complete the optimization and integration of enterprise resources. This not only can expand the enterprise production scale, reduce production costs, but also have sufficient funds, so as to carry out marketing activities in a broader market, but also can make the pharmaceutical production enterprises in Guizhou Province in the innovation ability and technical level to be further consolidated.

2.4Reasonable setting of sales channels and terminalsEnterprises should set up suitable sales terminals and sales channels according to the characteristics of their own medicines, with the corresponding marketing mix measures.

From the perspective of the development of the pharmaceutical market in Guizhou Province, in the market of primary health care institutions and the rural market in the rapid development of the situation, enterprises should seize the opportunity to actively promote the construction of the distribution system of all levels on the original channel, and gradually create a multi-level, multi-links and controllable business channels, and channels and terminals to form a complementary organic whole, in the marketing mix strategy to play the best access to the role and ultimately maximize profits. role, and ultimately maximize profits.

2.5 Reasonable use of advantages in marketing

2.5.1 Reasonable use of Guizhou national medicine in the national market brand effect, and according to the characteristics of different regions and markets to take a flexible and varied marketing mix strategy, whether it is the government's public relations or centralized purchasing platform for the use of medicines, Guizhou Province, drug manufacturers can get twice the result with half the effort. Secondly, give full play to the exclusive varieties of essential medicines have great competitiveness, so that in the marketing process enterprises can gain a greater advantage.

2.5.2 For the current booming rural pharmaceutical market, set up personnel on the enterprise's existing products for sorting, classification and combination of the formation of a systematic planning of rural pharmaceutical product strategy. At the same time, according to the new health care reform related policies and development trends, and actively promote the approval of essential medicines of existing products.

2.5.3 Based on the fundamental Guizhou Province, the roots of drug manufacturers in Guizhou, the enterprise should begin to build the domestic market on the basis of active cooperation with the Guizhou Provincial Government for the construction of the medical industry infrastructure and the development of primary health care institutions market, the rural market, the formation of a virtuous cycle of cooperation between government and enterprises. In this way, not only get a good relationship with the government, improve the infrastructure, but also open up the market for further marketing activities to provide a large number of government, material resources, can be said to be three birds with one stone.

References

[1] Yi-Chi Chen, Jin-Ping Wu, Ti-Ren Gu et al. Moisture-sensitive properties of HMPTAC/St*** polymer moisture-sensitive film for impedance polymer humidity sensors[J]. Fine Chemical Industry,1998,15(5):24-27.

[2]HE Jian,SUN Baoguo. Chemistry and process of flavors [M]. Beijing:Chemical Industry Publishing House,1995:10-15.

Thesis research paper example 2:

I. _______________ Company Profile

_____________ Limited, hereinafter referred to as the electronic company) was on August 2008 20 registered, is __________ company registered capital of one million two hundred thousand rounds of RMB, with independent legal personality, is a state-owned enterprise nature .

Since its inception, the company to undertake the airport weak electricity system professional engineering as the main business direction, has been to maintain the civil aviation terminal weak electricity system business advantage. The company's business scope: communication navigation equipment installation, maintenance and school flight; software development, network and information systems engineering; technical services and technical consulting; system integration, video conferencing, security monitoring, smart home products sales and installation; brand home appliance repair and agency; lightning engineering. Company organization: the company was established by _____ Co., Ltd. one person, the company does not set up a shareholders' meeting, the board of directors, set up an executive director, elected by the shareholders; the company set up a manager, appointed by the executive director of the company; does not set up a supervisory board, set up a supervisor, appointed by the shareholders. The company's existing management personnel and engineering and technical personnel more than 30, are college degree or above, the overall quality of personnel is high, for the integrated technology enterprises; the company's e-commerce personnel have

May 2011 to date, the company has gradually committed to the development of e-commerce platforms, and some of the company's main products are put on the network platform for sales, and has achieved remarkable results. Now, in this era of rapid development of information technology, how to network e-commerce, better and faster development, in line with the trend of development of the times, is the company now to face a major problem.

Two, ___________ e-commerce development status quo and problems 1.Status quo

2.1 e-commerce development status

To May 2011 since the electronic company began to gradually committed to the development of e-commerce platforms, belonging to the initial stage of development. The company currently has four professional network marketing and network promotion personnel responsible for the electronic company's network promotion, in the network platform also gradually invested in advertising, to create the company's development needs in the network platform. At present, the company has its own stores and stores on Taobao and Alibaba and other online platforms. Now the company intends to open up other network platform for the company's electronic products to do promotion, especially for the search engine promotion, because at present, the search engine is an enterprise network development is indispensable to the development of an important development platform, and electronic companies in this area Yee Yi lack of development.

2.2 electronic company to 2010 to 2011 annual sales:

Can be more intuitively seen from the second degree of 2011, since the company began to develop e-commerce, the company's quarterly turnover growth is faster, and is growing trend. It shows that since the second quarter of 2011, the company has been focusing on the development of e-commerce, for the company's sales is a more obvious growth, and the trend is growing, so the company should continue to devote to the development of e-commerce, on the one hand, can grow the company's sales, on the other hand, can improve the company's visibility in the network.

2.3 Electronic technology company for e-commerce investment construction

Table 1 electronic company for e-commerce investment in the capital situation can be seen from Table 1, electronic technology company for e-commerce capital investment budget since the second quarter of 2011 to the first quarter of 2012 continue to expand the investment, indicating that the electronic technology company for the e-commerce program development. In the continuous expansion and for the development of e-commerce reminder.

Electronics company in e-commerce capital investment in the direction of the main focus on the recruitment of talent, indicating that for professional talent, the electronics company is still more important, but in some of the platforms and network advertising, at present

Currently, the electronics company in the Table 3 promotional platforms to do a better job for the Taobao store, the main source of its online transactions are also Taobao store, for other platforms, such as Alibaba, the Internet and other platforms, such as Alibaba, the Internet and other platforms. For other platforms, such as Alibaba, Huicong network are not long developed platform, the effect is not significant, and the search platform promotion, the company's keyword rankings in the search engine is not in the forefront, the effect is not obvious, so the company should focus on the development of B2B platforms and search engine platforms, because these platforms are relative to the development of the enterprise is also an important platform for the development of the platform

2. Existing problems

2.1.The company to carry out e-commerce by part of the conditions, the environment is not yet mature

China's development of e-commerce since 1997, although the rapid development of the volume of transactions continue to increase, but so far, there are still many problems, such as the above mentioned legal and regulatory issues, logistics issues, credit issues; electronic companies in 2011, the second quarter of the start of the development of e-commerce, the company began to develop. Electronic company in the second quarter of 2011 began to start the development of e-commerce, there are also said to be many restrictions on the problem. Such as: the company just started to develop, its visibility in the network is not high, affecting the integrity of the company, the company's part of the product such as some electronic instrumentation products in the network of the overall sales and trading volume is not high. In addition, also faces other problems such as capital, technology

2.2 The company's e-commerce system mechanism is not perfect

Electronics company did not set up an independent e-commerce department, e-commerce is currently under the scope of the Ministry of Business, and the current e-commerce personnel only 4, a relative lack of personnel. Although the division of labor is clear, but it is easy to cause the internal staff of the e-commerce department lack of teamwork, lack of communication within the members, and this is not conducive to the overall development of the company in the network.

2.3 The company for the development of e-commerce awareness is not deep enough, the network to promote the field of insufficient

From the above chart 2, table 3 seems to be, to the second quarter of 2011, although Quanzhou Jinjiang Airport Electronics Company for e-commerce capital investment is more and more, and its promotional platforms have also increased, but at present it seems that the company in the development of e-commerce platforms are still there. Quite a few problems. Such as: for the investment of funds mainly in some professional recruitment and some platforms (such as Alibaba's honesty, Taobao), but for the other hand, the company in other network areas, such as search engines, industry network advertisements are not enough, as well as the company's official website, in the search engine (such as Baidu) on the lack of promotion. After all, the network's promotion of a wider range of areas, in order to fully develop the network above, it is necessary to comprehensively develop the network in all areas.

Four, the electronic company for the development of e-commerce suggestions and countermeasures

Through the above analysis, the electronic company's e-commerce development prospects are very good, but at present there are still a variety of problems, for the above problems, I personally combined with the development of e-commerce on the following points of the development of e-commerce suggestions and countermeasures, hope that the electronic company can better develop this platform

4.1 The internal establishment of the company's e-commerce, e-commerce, e-commerce, e-commerce, e-commerce, e-commerce and e-commerce. p>4.1 The establishment of an independent e-commerce system within the company department

According to the current electronic company's departmental characteristics, the electronic company's e-commerce category can be independently into a department, or set up in the Ministry of Operations of a special department, the establishment of a department of the main person in charge of the more reasonable arrangements for the division of labor within the department of the members of the cooperation and can be made to become a group.

Currently the company's e-commerce platforms are mainly Taobao, Alibaba, the optimization of the company's website, Huicong.com (to be developed), other platforms. Can make its internal members responsible for different platform areas, and each platform within the intersection. Therefore, to develop e-commerce, but also must increase the internal professionals of e-commerce, each internal members of the teamwork.

4.2 Segmentation of the target market, to determine the advantages of industry

Electronics company business scope: communications and navigation equipment installation, maintenance and school flight; software development, network and information systems engineering; technical services and technical consulting; systems integration, video conferencing, security monitoring, and so on. But at present, some of the products in the field of e-commerce is not desirable, and some of its products in the network sales are not as good as expected, and for this reason, the electronics company should be timely to establish a company's strengths in the online industry, segmentation of the target market for the promotion and sale of products online. For example, at present, the company's product sales for the data acquisition module and flowmeter, can be aimed at this industry products in its online promotion efforts, while other products specifically analyze whether the network can be promoted properly, and to make arrangements

4.3 online and offline transactions

Because of the current development of e-commerce in China's short period of time, there are a variety of problems, in particular, transaction security and integrity. Problems, especially transaction security and integrity issues are more prominent, and electronic companies to develop e-commerce is only one year, its visibility and creditworthiness in the network is still insufficient, especially for some of the more valuable electronic equipment products and wholesale volume of larger merchants, is not enough to give its integrity as a guarantee, so the use of online and offline transactions is conducive to further enhance the electronic company online creditworthiness, but also to ensure that the merchants of the Creditworthiness, but also conducive to ensuring the interests of merchants.

4.4 extensive promotion in various areas of the network, so that customers of the company's brand awareness on the network to improve the company is now mainly in some B2B, C2C e-commerce network to do the promotion of products, while ignoring other areas of the network's promotion, such as SEM (search engine marketing), the company's product website in the well-known search engines (Baidu, Google, Yahoo!) on the SEO keyword optimization, according to the relevant data, the company's product website in the well-known search engines (Baidu, Google, Yahoo!) on the SEO keyword optimization, according to the relevant data. SEO keyword optimization, according to relevant data, the vast majority of buyers will first through the search engine to understand the product, so it is important to do a good job of SEO; Secondly, to publish the company's product supply and demand information in some industry online, electronic company's main products for the instrumentation, so you can be a number of professional instrumentation online to publish some of the company's product information on a regular basis. In addition, you can also use E-mail to send the company's online product information or company Web site to some potential customers.

V. Conclusion

The investigation report for the Quanzhou Jinjiang Airport Electronic Technology Co., Ltd. of the development of e-commerce situation was analyzed, combined with the electronic company's annual sales in recent years, as well as for the e-commerce of the various aspects of the capital investment, with the charts and graphs of the above information, more complete structure of the electronic company's e-commerce in recent years, and the future development of the next few years. How to develop the general overview. Aimed at Quanzhou Jinjiang Airport Electronics Company for the future of e-commerce how to develop some help, and hope that for other domestic small and medium-sized, and even large-scale enterprises, for e-commerce this category of development has a certain significance

With the development of the global information generation, China's e-commerce in recent years the development of rapid, but because of the development of its time and is not long, so at present there is a variety of Restrictions, hindering the development of most of the enterprises for the development of e-commerce strategy lacks a profound understanding and firm confidence, so that the development of e-commerce is more delayed, or even difficult to develop. However, the unstoppable tide of e-commerce development in front of our country's enterprises to develop in the future, in addition to the practice of e-commerce sooner or later, there is no other choice, otherwise, will be eliminated by the times, then how to develop e-commerce has become the core part of the development of the enterprise, and the face of the important issue.

The above is what I share today, I hope it can help you.