The difference between modern marketing concept and traditional concept.

Modern marketing concept is a kind of marketing concept centered on consumer demand, which is the marketing concept that enterprises find customer demand in the target market and strive to satisfy customers, so as to achieve enterprise goals; The traditional marketing concept is that the business activities of enterprises are product-centered, and it is believed that as long as the product quality is improved and the product is good, it can be sold and profits can be obtained by expanding sales.

The difference between traditional marketing concepts and modern marketing concepts is mainly reflected in the following aspects:

1. The traditional marketing concept is based on the enterprise itself, while the modern marketing concept is based on the market and customer demand.

2. The traditional marketing concept is centered on existing products, while the modern marketing concept is centered on understanding and meeting customers' needs and developing products according to customers' market needs.

3. The traditional marketing concept is based on promotion, while the modern marketing concept is based on overall marketing activities.

4. The ultimate goal of traditional marketing concept is for enterprises to get profits from expanding sales, while modern marketing concept is for enterprises to get profits from customer satisfaction, so as to achieve the ultimate goal of enterprises.

In short, we should vigorously advocate modern marketing concepts with modern consciousness, because modern marketing concepts take into account the interests of consumers, enterprises and society at the same time, and advocate a series of purposes such as "customers are God and customers are always right" to coordinate the interests of consumers, enterprises and society and make overall consideration.