What are the new thinking modes of the mobile Internet?

Users are not equal to customers.

There are many human needs, but there are also some needs that God can't meet.

In recent years, the prevalence of internet thinking has also spawned an interesting phenomenon: the appellation of customer, consumer or God has been replaced by the word "user", which gives people the impression that if you use the name "user", it belongs to the category of new business model. Furthermore, taking the user's needs as the core has become a new requirement for all new business model designs.

Second, product thinking.

A good product is not equal to a good commodity.

Economically speaking, products focus on use value, while commodities focus on transaction value.

Many people will feel the same way. People who say "products" are mostly Internet people or O2O people close to the Internet. In particular, the explosion of Xiaomi made Lei Jun's description of "the ultimate product" the secret of winning. Undeniably, the appearance of Xiaomi has indeed changed the image of rough and inferior manufacturing in China to some extent. However, as the old saying goes, "You get what you pay for" is not only consumers' cognition of products, but also the balance between commodity cost and price.

Third, marketing thinking.

Marketing is not as driven as operation.

Marketing pull emphasizes external force, while operation drive emphasizes internal force, but internal force plays a decisive role.