How to write the bedding market survey?

China Industrial Research Report Network released the "20 12-20 16 China Bedding Market Supply and Demand Analysis and Investment Strategy Research Report" in nine chapters.

The first chapter is an overview of bedding.

Part I: Brief introduction of household textiles.

First, the definition of household textiles

Second, the basic introduction of household textile fabrics

Section II, Introduction of Bedclothes

I. Definition of bedding

Second, the types of bedding

Third, the characteristics of the bedding industry

The second chapter, the overall analysis of the development of home textile industry.

The first section, the development of international home textile industry.

First, the development of American home textile industry

Second, the European home textile industry is the main winner in the economic crisis.

Thirdly, the development analysis of Japanese home textile market.

The second part, the development of China's home textile industry.

First, the development characteristics of China's home textile industry

Second, the "Eleventh Five-Year Plan" China home textile industry development overview

Thirdly, the database development of China home textile industry has entered a new stage.

Fourth, China home textile enterprises to save themselves road review

Verb (abbreviation of verb) Research on the Development of Low-carbon Economy in China Home Textile Industry

Section III Analysis on the Development of China Home Textile Industry in 2008-201KLOC-0/year.

I. Operation Status of China Home Textile Industry in 2008

2. Review of the development of China home textile industry in 2009

3.20 10 analysis of China home textile industry

4. 20 1 1 Analysis of the economic operation of China's home textile industry.

The fourth part, the problems existing in the development of China's home textile industry.

First, several major shortcomings in the development of China's home textile industry

Second, China home textile industry development dilemma analysis

Third, the failure of domestic textile enterprises in China.

Part V: Countermeasures and suggestions for the development of home textile industry in China.

First, China home textile brand positioning strategy analysis

Second, the breakthrough path of local textile enterprises in China

Third, China home textile business model breakthrough strategy analysis

Four, the main direction of the development of China home textile production enterprises.

The third chapter, the development analysis of domestic and international bedding industry.

Section 1: Overview of the development of foreign bedding industry.

I. Analysis on the Import of Some Products in American Bedding Market

Second, the development of Russian bedding industry

Thirdly, it briefly introduces the development of Indian bedsheet market.

The second part, the development of bedding industry in China.

I. Overview of Bedding Industry in China

Second, the development characteristics of China bedding industry

Thirdly, the standardization of bedding technology in China has taken an international step.

Four, the hotel bedding production characteristics analysis

The third part reviews the import and export of bedding in China.

First, the export tax rebate for bedding products in China has been raised several times.

Two. Import and Export Statistics of Cotton Bedding in China in 2008

Three. Summary of China Bedding Export in 2009

Four. General situation of import and export of blankets in China in 2009

In the fourth quarter, China exported bedclothes.

I. Export of knitted or crocheted bedding

Two. Export situation of other textile products for chemical fiber printing bed

Three. Export situation of other non-knitted or crocheted bedding made of cotton

Four. Export situation of knitted or crocheted bedspreads

Part V: Problems and countermeasures in the development of bedding industry in China.

First, the main problems in the development of China bedding industry

Second, there are still quality problems in the bedding industry in China.

Third, the difficulties faced by small and medium-sized bedding enterprises in China and their strategies.

Chapter IV, China bedding market analysis.

The first section is an overview of the bedding market in China.

First, the reasons for the rise of the bedding market in China

Second, China colored cotton bedding is gradually favored by consumers.

Third, the main characteristics of the wedding bedding market in China

The second section, the bedding market consumption analysis.

First, the analysis of the main consumer groups in China bedding market

Second, the composition of the main consumption areas of bedding in China

Three, the basic factors affecting the market consumption of bedding

Four, the main characteristics of consumers to buy bedding

Verb (abbreviation of verb) consumer's investigation and analysis on the expected price of bedding

The third part, the general situation of China bedding regional market.

First, the development of the bedding market in Yiwu, Zhejiang

Second, the silk bedding market in Wenzhou, Zhejiang Province is gradually picking up.

Third, the children's bedding market in Xiaoshan District of Hangzhou has developed well.

Four, Changchun City, Jilin Province, the characteristics of summer bedding sales

Cartoon products in Shangrao bedding market in Jiangxi province sell well.

The fourth part, the market analysis of functional bedding.

First, the development background of functional bedding

Second, the main types of functional bedding

Third, the functional bedding market consumer demand analysis

Fourth, the determinants of functional bedding market consumption analysis

Problems and suggestions in the marketing of functional bedding with verb (abbreviation of verb)

The fifth part, down bedding market analysis.

I. General situation of domestic down bedding market

Second, China down bedding market development problems

Third, the strategy analysis of expanding the domestic down bedding market

Four, other suggestions for the development of down bedding industry in China.

Chapter five, analysis of bedding market segments.

The first section, pillows

First, the types of pillows and their advantages and disadvantages

Second, the classification of China pillow market

Third, the development of China pillow market

Fourthly, the consumption demand analysis of China pillow market.

Section 2 Healthy Pillow

First, the concept and principle of health pillow

Second, the main sales channels of health pillows

Third, health pillows have gradually become the mainstream of pillow market development.

Fourth, the future development prospects of health pillows are promising.

The third quarter quilt

First, the main types of quilts

Second, China's national standards for silk quilts began to be implemented.

Third, China new material quilts are favored by the market.

Fourthly, the duvet market in China is getting hotter and hotter.

The fourth quarter, sheets

I. General situation of sheet export in China

Second, domestic plate products sell well in Pakistan market.

Third, the future market prospects of anti-slip functional films are promising.

Section 5, Others

First, the development of China blanket industry

Second, the traditional mosquito net market sells well in summer.

Three. Overview of China Summer Sleeping Mat Market

Chapter six, competition analysis of bedding.

The first section, Home Textiles and Bedding Competition.

First, the brand competition in China's home textile industry

Second, the analysis of competition changes of home textile enterprises in China

Thirdly, bedding and towel products dominate the competition pattern of home textile industry in China.

Fourth, the competitiveness ranking of China bedding brands is the most concerned.

The second part analyzes the main competitive factors of China bedding industry.

I. Competition among enterprises in the industry

Second, potential entrants

Third, the threat of substitute products.

Fourth, the bargaining power of suppliers.

Verb (abbreviation for verb) requires the bargaining power of customers.

The third part is the comparative analysis of the competition among the three bedding brands.

First, a systematic brand positioning.

Second, the regional sales comparison

Third, the comparison of business channels

Four. Comparison of R&D functions

Comparison of verb (Verb's Abbreviation) Productivity

The fourth part, the competitive strategy and direction of China bedding industry.

First, the competitive strategy analysis of China bedding industry

Second, the analysis of competition mode selection of bedding enterprises in China

Third, the analysis of the competitive direction of China bedding industry.

Chapter seven, analysis of bedding market.

The first section, 4P's analysis of China's home textile market.

I. Products

Second, the price

Third, the channel.

Fourth, promotion.

Section 2 Overview of Bedding Marketing

1. Brief Introduction of Distribution Channels in Domestic Bedding Market

Second, the main sales models of China bedding enterprises

Three, China bedding domestic market channel analysis

Fourthly, briefly introduce the color marketing strategy of bedding.

Five, the development trend of China bedding marketing channels

The third part, the problems and countermeasures of bedding chain operation.

First, the main problems of China bedding chain operation

Second, China bedding chain management channel strategy analysis

Third, China bedding chain promotion strategy analysis

Four, China bedding chain management "centralized" strategy analysis.

Five, China bedding chain logistics distribution and management implementation strategy analysis.