Cross-border art deepens the circle and makes displays land everywhere! Hisense has found a breakthrough

The world animation art exhibition of Hayao Miyazaki and Ghibli, the "global must-see exhibition" teamLab Future Amusement Park, the first museum-level music crossover art exhibition Nana Ouyang "2110 42 Collection" ......

With the arrival of the fall season, various art exhibitions have also been held.

The most people did not think of, in these art exhibitions behind the hidden a *** with the protagonist, from the Hisense video of all kinds of cutting-edge display technology and products, including 8K LCD TVs, large-screen laser TVs, touch intelligent screen, etc., to the unique ultra-high-definition picture quality, immersive experience, intelligent interaction, and these art exhibitions to achieve the perfect integration, both as part of the art exhibition, and to become a part of the art exhibition.

Let the "display everywhere" fall to the ground, plowing into the circle of users

From the high-end and large-screen transformation of TVs to the display everywhere, these are exactly the strategic transformation paths actively explored by China's color TV enterprises led by Hisense Video in recent years.

These are the strategic transformation paths that Chinese color TV companies, led by Hisense, have actively explored in recent years.

So how should this series of transformation strategies land? At the same time, the high-end TV, large screen, and ubiquitous display, what is the relationship between the two in the market?

The answer given by Hisense Vision is clear: firmly grasp the needs of the user, based on the innovation of display technology, and from the bottom of the chip self-research, launching a series of products, including ULED Super Picture Quality TV, a new generation of display technology laser TV, as well as 8K TVs, intelligent interactive screens, game TVs, educational TVs, touch screens and so on. "Black technology" products, in order to meet the young generation of mainstream consumer groups of large screen, high-end demand at the same time, cross-border marketing and circle deep cultivation.

In fact, the above art exhibition is one of the initiatives of Hisense Vision based on display technology and deep plowing of interest circle users.

In recent years, Hisense TV has been exploring the integration of display technology and art by crossing the border with various art exhibitions, making display an important part of art. At the same time, it also crosses the border of the film and television industry through the cooperation of the FIRST Youth Film Festival, and crosses the border of the sports industry through the sponsorship of the European Cup, the World Cup and other top global events, and ultimately, cross-border marketing for different industries, which helps Hisense TV plowing into the circle of users of the business strategy to the ground.

For example, Hayao Miyazaki and Ghibli's world animation art exhibition specially set up Ghibli screening room, from the Ghibli studio produced 21 animated film trailers in the scene played in turn, and the screening room Hisense provides 180-inch laser theater occupies most of the entire wall, high-definition colorful giant screen in front of attracting many viewers to stop; Similarly, in the Ouyang Nana cross-border art exhibition, Hisense TV In the same way, in the Nana Ouyang cross-border art exhibition, Hisense TV participated in the creation of an immersive music experience space, 360 surround sound with MV animation, bringing a different full-sensory experience.

Through these joint marketing efforts across multiple industries, Hisense TV has realized the precise marketing of Hisense TV to different industries and user groups with different interests. Today, this is not only Hisense TV, but also the first choice of many industry head enterprises. Including FAW Volkswagen, Volvo and other car companies cross-border film and television, sports circles, Shui Jingfang, Tsingtao Beer and other wine companies cross-border sports circles, KFC and other catering companies cross-border fashion, game circles, Vanke and other real estate companies cross-border culture and art circles, really through the enterprise good products and the user's new demand for a seamless docking.

Get rid of the price of the old track, technology and scene to establish a new engine

On the one hand, the color TV market has continued the downward trend in the past few years, and shipments have even fallen compared to last year's epidemic, with the annual shipments facing a new challenge of 40 million units; on the other side is the first time the color TV market has seen a "large volume difference" since this year. On the other hand, the color TV market for the first time this year has seen a "substantial volume difference", with a 2-digit drop in sales but a 2-digit increase in sales, in which 65 inches has become the first size of TV consumption and has led to the rapid triggering of the consumption of 75 inches, 82 inches and 100 inches of oversized screens.

Since entering 2021, China's color TV market has once again come out of a round of new quotations that are different from other home appliance categories: the overall market shipments have fallen, but sales have risen against the trend, and the difference between volume and value is as high as 2 digits. At the same time, the laser TV as the representative of the high-end, large-screen product sales rose against the trend, fully leading the LCD TV, OLED TV.

This market situation appears, also reminds all the color TV enterprises again: First, the product should adjust the structure, user-centered to provide more scenarios and space under the display solution, and not just smart TV, smart screen and other display hardware; Second, the enterprise should change means, can not continue to be price-driven, but to different industries, different users to develop a precise, differentiated experience, experience, experience, experience, experience, experience, experience, experience, experience, and experience. Precision, differentiated experience, sharing, interaction and other cross-border marketing, innovative marketing, etc.; Third, the market to change the track, accelerate the promotion of television in the family under the multi-space large-screen, high-end, interactive, experiential consumer trends, but also need to be based on the unique charm of the display technology for the landing of the different industries, the display into the life, work, entertainment and many other aspects.

GFK research report shows: this year, the laser TV offline market year-on-year growth of 45%, the growth rate of more than OLED TVs; at the same time, from the professional display research organization Wit Display chief analyst Lin Zhi believes that: 75 inches of laser TVs within 3 to 5 years will be lower than the average price of the same size of the average price of LCD TVs, the formation of a huge large-size LCD TV market. Impact. This set of data is reflected from the side, Hisense video has been through the laser TV as the representative of a variety of new display technologies, new products, out of a round of industry transformation of the new road.

Not only through the laser TV to lead a round of high-end, large-screen consumer boom, in recent years Hisense TV also through the display technology function innovation, as well as the breakthrough of the application of the scene, to explore the new engine, a new track: First, continue to expand the TV in different interest groups of the differentiated and diversified needs, such as game TV, education TV, touch screen TV, and so on, and secondly, continue to promote the application of display technology in different industries. Secondly, we will continue to promote the integration of display technology in different industries, such as benchmark broadcast monitors, as well as ultra-high-definition displays and interactive screens related to art exhibitions, movie exhibitions, and soccer matches and other industry needs.

As you can see, whether it's art exhibitions, sports events, film festivals and TV festivals, or even various consumer nodes, for color TV companies, these are opportunities for cross-border marketing and integration with different industries and fields, as well as precise marketing and promotion with enterprise users in these industries!