How to treat the phenomenon that the new forces of making cars let traditional car companies do OEM work?

With the support of national policies, car companies are also actively moving towards new energy vehicles, among which some new forces have emerged. The new forces are different from traditional car companies, and the new forces let traditional car companies do OEM work. For the new forces, it is also the only way to cooperate with traditional car companies with the qualification to build cars. In terms of advantages, traditional car companies' OEM is beneficial to their own development, and the OEM model reduces the entry threshold for new forces to build cars.

First of all, the technology of vehicle production and the quality control of products can be well mastered. Traditional car companies have accumulated car-making technology for so many years, which can be said that the technology is mature and the reliability of vehicle technology is guaranteed. For inexperienced new car-making forces, this can avoid the harm caused by immature technology and quality control to a certain extent, and help new car-making forces avoid their own shortcomings.

Secondly, OEM mode can speed up mass production for the new forces making cars. Therefore, it can be put on the market quickly, realize its own mass production by using the existing production capacity and large-scale manufacturing links of traditional car companies, reduce its own pressure on production capacity and manufacturing links, and accelerate the delivery process of mass production. In addition to these, the most important thing for the new forces to build cars is to learn from the production experience of traditional car companies and build various service systems through OEM, which can not only solve the losses caused by insufficient production capacity for traditional car companies, but also bring sales and profits to traditional car companies.

Of course, there are advantages and disadvantages for the new forces to make traditional car companies OEM. Adopting OEM mode means passive production, unable to master the autonomy of vehicle production, and the product quality will not be guaranteed. However, there are both competition and cooperation between traditional car companies and new forces in OEM.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.