About World Dairy Congress

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Mengniu Deluxe wins World Dairy Innovation Award

〔Enter: DAIRY Information source: NetEase Number of viewers: 14550 Update time: 2006-10-24〕

"The winner of the IDF Global New Product Development Award is Mengniu Deluxe from China!" Accompanied by the clear and powerful speech of Jim Begg, Chairman of the International Dairy Federation, the most authoritative organization in the global dairy industry Voice, on the evening of October 22, the IDF World Dairy Conference hosted in China for the first time awarded the supreme "Oscar Award" for the global dairy industry. Song Kungang, chairman of the China Dairy Industry Association and vice chairman of this IDF conference, proudly told reporters: "After more than a hundred years of struggle, the Chinese have finally reached the highest podium in the global dairy industry!"

The reporter learned from the IDF Conference Organizing Committee that the three IDF Market Awards selected at this conference were won by Mengniu and two dairy companies in Italy and Australia, the traditional dairy powerhouses. Among them, Mengniu Deluxe won the new product research and development award. prize.

The International Dairy Federation (IDF), with 50 member countries and covering 74% of global milk production, is the world's most authoritative non-profit dairy organization. The IDF Awards, selected at the quadrennial IDF International Dairy Conference, are specifically awarded for new technologies and new products that have made outstanding contributions to the development of the world's dairy industry. They represent the latest technology and the highest level of the global dairy industry and are known as "the world's best dairy products". Dairy Oscars”. For more than 100 years before this conference, the winners of every grand prize were multinational milk giants from traditional dairy powerhouses such as Europe, the United States and Australia. Therefore, Mengniu Deluxe won the award this time over dozens of competitors from Australia, Denmark, the United Kingdom, the United States, Switzerland, Japan and other international traditional dairy powerhouses, achieving a breakthrough in China's dairy industry.

Jim Begg, Chairman of the IDF Conference, said: “The IDF Award is the highest honor for the global dairy industry. Mengniu Deluxe’s award is of great significance to the entire Chinese dairy industry. It is extremely important. It has greatly enhanced China’s status in the global dairy industry.” United Nations officials attending the meeting pointed out in an interview with reporters: "In recent years, more than 50% of the growth of the global dairy industry has been contributed by China, which has attracted widespread attention around the world."

One of the independent judges of the IDF Award, Dr. Mike Johnston, Chairman of the Northern Ireland Dairy Association, summarized the judges’ opinions: “From all aspects of technology, brand, quality, craftsmanship, etc., Mengniu Deluxe far exceeds its expectations. Two competitors. Being able to win the award is the result of Mengniu’s unremitting pursuit of technological innovation.”

Since the beginning of this year, as Lenovo and Haier won the world’s top IF industrial design awards, China’s IT manufacturing industry has begun. Launching an impact on the world's highest level, Mengniu Deluxe won the highest honor in the global dairy industry this time, making it the first "world champion" in my country's food industry.

“The cordial care of the party and state leaders, the high regard that the whole society attaches to the national dairy industry, and the healthy competition and mutual support from the ‘big brothers’ of the dairy industry have helped us stand to receive the award today. Taiwan!” Yang Wenjun, President of Mengniu Dairy, said in his acceptance speech: “This honor should belong to all colleagues in the dairy industry and to the Chinese people around the world who long for national prosperity.”