Electrification System of German Traditional Fuel Vehicle

If it is not "energy crisis", if it is not "carbon neutral" and if it is not "unmanned"? ..... Who wants to "change his life"-end the internal combustion engine era and transform to electrification unless it is absolutely necessary?

As mentioned above, for Mercedes-Benz, which has a special relationship with the design of the first internal combustion engine and the invention of the first automobile, it can be said that every word is reasonable and every sentence is exciting.

But what can you do? No matter how fast you run, you can't escape the tide of the times.

Mercedes-Benz naturally understands this obvious truth.

The so-called "stupid" bird flies first

In May 2009, Daimler (the parent company of Mercedes-Benz) pulled a Tesla on the verge of bankruptcy with an investment of 50 million US dollars. Musk was grateful to tears, but he had nothing to report at that time, so he had to confess to Daimler: the mountains are high and the water is long, and he needs a brother in the future. Big brother will talk as soon as possible.

In 20 10, Tesla provided a battery pack for Mercedes-Benz Smart, which was the first time that Mercedes-Benz tested the water cautiously through its sub-brands.

"Shameless" Tesla has intensified and continues to take advantage of Mercedes-Benz. Models? After S went on the market, we found that it used a lot of Mercedes-Benz auto parts, and its "driving experience" was quite close to that of Mercedes-Benz.

This is a completely different attitude of traditional giants and new forces towards electric vehicles. Does this contrasting attitude really determine each other's future? I dare not jump to conclusions, but the influence process is certain.

Without delay, get to the point, and then briefly review the road of electrification of Mercedes-Benz in recent years.

In 20 10, the sales volume of new energy vehicles in China was 7 18 1 (yes, you read it correctly, with a thousand digits), while the annual sales volume of BYD electric vehicles, the industry leader, was 4 17 (yes, you read it correctly, with a hundred digits).

But it is BYD's annual sales of less than 500 vehicles that has attracted the attention of Mercedes-Benz.

In 20 10, Mercedes-Benz began to contact BYD, and soon established the first joint venture new energy automobile company in China. In 20 12, Tengshi, a brand of high-end electric vehicles, was jointly launched.

In 20 15, according to overseas media reports, Mercedes-Benz began to build a new electric modular platform (electric? Vehicle? Architecture? ), this is the EVA platform of Mercedes-Benz later, the platform dedicated to Mercedes-Benz large pure trams.

20 16, released by Daimler? "Looking to the future" (S.A.S.E) strategy, four letters stand for interconnection, autonomy and sharing &; Service (* * * enjoy travel), electric (electric drive). The four major directions for the future development of Daimler Group, its Mercedes-Benz brand and Smart brand are clear.

2065438+March 2009, Volkswagen CEO Diss, Daimler CEO dieter zetsche and BMW CEO Kruger held an important conference call. The three giants reached a consensus on the future development direction of German cars. Electrification is irreversible, and they must focus on pure electric and hybrid vehicles in the future.

In the second half of 20 19, Mercedes-Benz immediately launched the first pure electric car EQC. At the 20 19 Frankfurt Motor Show, Kang, the global president of Mercedes-Benz, officially released "Vision 2039" to the outside world.

On June 6th, 2020, 10, Mercedes-Benz released a brand-new brand strategy. Kang Song Lin said: With "Vision 2039" as the goal, he is committed to a clear plan to electrify the entire product lineup and his determination to fully realize commercial carbon neutrality. To this end, Mercedes-Benz -—AMG, Mercedes-Benz-Maibakh, Mercedes-Benz G-Class and other product series will launch pure electric vehicles one after another. At the same time, Mercedes-Benz will also develop two electric vehicle platforms, EVA and MMA, and an independent car software system, MB.OS.

It is not difficult to see from the above that in 2009, Mercedes-Benz did not hesitate to lower its posture. From the contact with Tesla, the first pure electric experimental vehicle, Smart, went offline, the first one cooperated with China new energy automobile manufacturers, the first pure electric vehicle platform was built, the first electric future strategy was released, the first truly commercialized pure tram was listed, and the first one had time to plan and draw a vision. ...

In the process of electrification, Mercedes-Benz left BMW behind. The latter did not introduce i3 and i8 series until 20 13-20 14. It was not until 2020 that I decided to start developing my own pure electric platform, which can only be used in 2025. Mercedes-Benz also left Audi behind. On September 20 15, the "tailgate" incident broke out and suffered a serious crisis of confidence. Forced by the situation, it decided to start the MEB plan.

▍ When will "testing the water" stop?

Although the appearance of the above-mentioned Mercedes-Benz efforts is "lovely", the result of the efforts is "poor".

According to common sense, the next text should be, share the fruits that should be harvested as pioneers after the above-mentioned Mercedes-Benz efforts happily.

Unfortunately, however, there is no match between gains and efforts.

For example, the Tengshi brand that Mercedes-Benz cooperates with BYD is not available in the China market. In 20 19, the upgraded Tengshi X and Mercedes-Benz brand were sold in parallel, but the results were still very small. Even the monthly sales data of Tengshi X is not like the platform model BYD Tang.

The cooperative products can't be sold. What about their own products?

In 2009, the pure electric Smart jointly built by Mercedes-Benz and Tesla did not achieve mass production. Mercedes-Benz said that this was a "water test". Mercedes-Benz suspended the electrification process of Smart, but it could not stop the annual loss trend of Smart. Finally, we need to turn to Geely Automobile to save the market.

In 20 19, the pure tram EQC launched by Mercedes-Benz was built on the MEA modular electrical platform (integrated platform). Mercedes-Benz EQC has a battery life of 300 kilometers and a price of 600,000 yuan. In addition to being ridiculed as "buy Mercedes-Benz logo and send EQC a pure tram", there is no bright spot in sales and products. Mercedes-Benz EQC is obviously a 20 17 product. Mercedes-Benz also said that we were "testing the water"? ……

Looking at the EVA platform, in the past five years, this so-called large-scale pure electric vehicle platform has not been built. According to the plan of Mercedes-Benz? EQS, the first model under the platform, will not be available until 202 1. Even though six years have passed, what does it mean for car-making enterprises in the new era? Weilai automobile can surpass BMW and GM in market value from scratch.

In fact, even if EVA can be launched immediately, EVA products will not be sold. From the naming of EQS, it can be seen that this is an S-class Mercedes-Benz pure tram, and it is not difficult to know the result from the price of one million.

Mercedes-Benz also knows that it will not only sell millions of pure trams, so it has built a MMA small and medium-sized pure tram platform. But the "people-friendly" products under this platform will not be available until 2025 at the earliest.

As for the operating system MB. The OS developed by Mercedes-Benz itself is expected to be ready in 2024, and then it will go through a series of preludes such as computer, feedback, debugging and correction, and then it will be installed in batches, at least around 2026.

It is difficult for this ship to turn around.

Therefore, it is not unfair to define the electrification of Mercedes-Benz as "false efforts". At present, there is quite a situation of "getting up early and catching up late". Will it make Mercedes-Benz anxious?

Not exactly. Maybe Mercedes did it on purpose. Maybe Mercedes did it.

It must be admitted that in the process of transition to electrification, Tesla, Weilai, etc. They are all "barefoot", and these people will rush up as long as they have the opportunity; Mercedes-Benz is wearing a pair of good shoes.

Mercedes-Benz will not be 100% electrified until the bonus of fuel vehicles disappears completely. The affection between Mercedes-Benz and traditional internal combustion engine is as inseparable as tender branches.

Don't be impressed by the beauty of a series of plans and strategies of Mercedes-Benz. Mercedes-Benz must have this so-called "coat" of hard work, otherwise it is very likely that Mercedes-Benz will really lose its future opportunities and will be "despised" by its neighbors as a decadent "former dynasty".

Therefore, the above can be attributed to the reason why Mercedes-Benz deliberately did this.

As for the last move of Mercedes-Benz, it is because Mercedes-Benz has not fully figured out the direction of electrification.

In front of Mercedes-Benz, there are two objects to refer to and form different development directions.

The first one is Porsche.

From the positioning and pricing of the first pure electric vehicle, it can be seen that Porsche, which is famous for its unique sports car, hopes to maintain the brand essence and ultra-luxury brand identity of a unique sports car manufacturer while stepping into electrification.

In fact, Porsche did it. The first electric car, Taycan, is comparable in performance and twice as expensive as Tesla, and is still recognized by the market. Taycan is becoming a new growth point for Porsche.

The second one is Tesla.

Although Tesla's background is completely different from that of Mercedes-Benz, Tesla's product line is what Mercedes-Benz yearns for. From one million to two hundred thousand, the layout is complete. Mercedes-Benz has absolute confidence. If the car series is built by "I", it will inevitably present a richer and more reasonable product line.

But Mercedes-Benz is still Mercedes-Benz, and Mercedes-Benz is still that Mercedes-Benz.

Porsche adheres to the belief that "the soul has been electrified", and Mercedes-Benz can't learn Porsche.

Porsche doesn't suffer from Mercedes-Benz. Porsche, which "died" once in the sports car market and then magically relied on the SUV to "resurrect", lived more transparently than Mercedes-Benz and realized the truth that "give up and you will gain".

Tesla has completely opened the door to software-defined cars, and is building a bridge and paving a road to set itself on the fast track of defining future car standards. Tesla is obviously building its own future profit model where the car is built.

A master of Manchu-Han banquet, in the proposition category of seeking change, innovation and quantity, is a food stall cook who can't win by online traffic. What's more, who says a food stall chef can't cook a good dish that suits his appetite?

Therefore, some confused Mercedes-Benz has reached a "crossroads" on the road of electrification. Procrastination and hesitation are only appearances, and not knowing the most correct direction is the real fetter.

When Mercedes-Benz built EQC, it once put down its "grandiloquence": We think EQC is Mercedes-Benz first, then electric car.

It is this "fatal" idea that makes EQC an outcast and laughing stock in the market.

When did Mercedes-Benz say that it was necessary to build electric cars first and empower them with technology? Then Mercedes-Benz, brand premium. Perhaps the chance of Mercedes-Benz electrification will increase by more than one order of magnitude.

It is true that in the face of Mercedes-Benz's heavy and huge body, it is also required to turn around lightly. Maybe we're too harsh.

But it's time to really test the crown color of Mercedes-Benz head.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.