Why is cultural creativity the soul of cultural industry?

Cultural creativity is regarded as the soul of cultural industry, because it embodies the essential characteristics and core competitiveness of cultural industry. Cultural creativity is the deep development and creative transformation of cultural resources and cultural values. It can be not only the creative planning of cultural products and services, but also the innovative creation of cultural content expression and presentation. Cultural creativity not only provides a steady stream of new products and services for the cultural industry, but also gives it more value and commercial value.

In addition, cultural creativity is also a vital link in the industrial chain of cultural products and services, which plays a decisive role in the quality and efficiency of the whole industrial chain. In the design, production, sales and promotion of cultural products and services, we need to give full play to the leading role of cultural creativity in order to realize the sustainable development and market competitiveness of cultural industries.

Generally speaking, cultural creativity plays a vital role in the cultural industry. It is the core competitiveness of the cultural industry and the main driving force for its future development. Only by constantly innovating and improving the level of cultural creativity can the cultural industry maintain a leading position in the market competition, and at the same time, it can promote the cultural industry to make greater contributions to economic, social and cultural development.