How to make news comments spread "positive energy"

News commentary is a kind of news style in which news media or the public comment on recent valuable news events and social hot issues with universal significance. With its unique function, distinctive pertinence, guidance, rationality and depth, it has become a powerful "engine" in news communication and produced huge "positive energy". To accumulate the "positive energy" of news communication, we must hold high the banner and shape the soul; It is necessary to correctly guide public opinion and increase news propaganda; It is necessary to strengthen the supervision of public opinion, guide public sentiment, and let news comments release endless vitality and influence in news communication.

Keywords: news comment; Public opinion guidance; supervision by public opinion

Nowadays, news commentary with the main purpose of spreading opinions and information is not only a news style, but also a propaganda means, a communication force and a stage for the public to exercise their right to speak and safeguard fairness and justice. At present, news commentary is no longer the "patent" of media editors and journalists, but has gradually changed from "specialization" to the trend of interacting with all living beings, and the public has therefore become "supernumerary news commentators" who express their views and opinions and put forward opinions and suggestions.

News commentary is a kind of news style in which news media or the public comment and discuss recent valuable news events and social hot issues with universal significance. It has distinct pertinence and guidance, and with its rationality and depth, it has been paid more and more attention, showing its important role more and more, gathering into "positive energy" in news communication, releasing strong vitality and influence.

1. News commentary must hold high the banner and shape the soul.

As the most authoritative and influential form of propaganda, news commentary is the soul and banner of the media and has great advantages in news communication. The mainstream media is like this, and so are other media.

News commentary plays a unique role in propagating the Party's ideas, promoting social integrity, establishing socialist core values, understanding social conditions and public opinion, guiding social hotspots, guiding public sentiment, and doing a good job in public opinion supervision. At the same time, news commentary has the characteristics of clear-cut, criticizing the disadvantages of the times and irreplaceable position and function, so it has always been in a prominent position in all kinds of media at all levels and has received universal attention. As the product of the combination of spirit and practice, news commentary not only reflects the media's understanding of the party's line, principles and policies, but also reflects the close relationship between the media and the broad audience, which directly reflects the level of various media and plays a leading and commanding role.

News commentary is the touchstone and benchmark to test the media level. Therefore, to do a good job in news commentary, we should not only adhere to the principle of "unity, stability and encouragement", but also adhere to the principle of "three closeness" and practice the style of writing of "going and changing"; It is not only the obligation and responsibility of the media, but also the responsibility and direction of the media to vigorously carry forward the main theme, safeguard social fairness and justice, correctly guide public opinion and strengthen public opinion supervision. Only by correctly guiding public opinion and strengthening the supervision of news public opinion can we hold high the banner; Only by paying attention to social hotspots and difficulties, caring about people's voices, public opinions and people's livelihood can we cast souls. With the new expansion of information communication space and the transformation of economy, politics and culture, it is of great practical significance to further strengthen the understanding of the status and role of news commentary for further establishing a scientific view of news commentary.

2. News commentary must correctly guide public opinion and give strength to news propaganda.

News commentary is based on facts and centered on facts, expressing opinions on valuable news facts and social phenomena to guide practice. At the same time, analyzing news facts and important problems in real life can clearly praise the advanced and criticize the current disadvantages; Can carry forward the truth, goodness and beauty, and lash the false, evil and ugly; Can help the masses distinguish right from wrong, solve doubts and doubts; It can help people correctly understand the situation and point out the direction; It can enlighten and reflect on people, guide the views and behaviors of the audience, thus forming the pressure of public opinion and playing a correct guiding and propaganda role.

As the most direct means of propaganda, news commentary has become the banner and soul of media propaganda because of its unique functions and functions. In news practice, it is not an easy task for news commentary to enhance its attraction, appeal and persuasiveness. It must have three characteristics. The first is pertinence. The second is the public. The third is participation.

3. News commentary must strengthen the supervision of public opinion and ease public sentiment.

"Public opinion supervision, the mouthpiece of the masses, the mirror of the government, the vanguard of reform". These are four sentences given to editors and reporters by former the State Council Prime Minister Zhu Rongji during his inspection of CCTV's Focus Interview. These "four sentences" are not only great support, encouragement and spur to journalists, but also fully reflect the necessity and importance of public opinion supervision.

News comments are different from news reports in form and content. It comes into being, exists and develops because people not only need to know the news facts themselves through the news media, but also hope to know the significance, reasons, development direction and truth of the event through the news media.

As a form of communication that pays more attention to opinions in news communication, news commentary plays a particularly prominent role in public opinion supervision. First, monitoring public opinion can ensure the effective transmission of news information. News commentary pays more attention to the presentation of news facts while paying attention to opinions, and presents different combinations according to different media such as newspapers, television and the Internet. The greater purpose is to present mainstream public opinion, stimulate deeper public opinion, and thus produce the greatest communication effect, so as to realize public opinion supervision and maximize the power of the media. Second, guiding public opinion can buffer social contradictions and conflicts. The guidance of news commentary to public opinion is manifested in the value judgment of the nature and significance of a news event. Through evaluation, explanation and analysis, remind people how to face events and how to react. Relieve social contradictions through communication, play a leading role in mainstream ideology, and help the society reach * * * understanding.

The news media shoulders the heavy responsibility of public opinion guidance and supervision, reports news at the first time, and shows the attitude of the media as clearly as possible to news events that are widely concerned by the society, which plays a vital role in public opinion guidance. Therefore, news commentary, as the most direct and obvious embodiment of media attitude, plays an obvious role in alleviating social contradictions and maintaining social order.

The news media is not only the "eyes and ears mouthpiece" of the party and the government, but also the "eyes and ears mouthpiece" of the people; It is not only the "eyes" and conscience of society, but also the "early warning radar" of society. Supervision by public opinion is an important right of news media and an important duty that news media must perform. Only by earnestly performing the function of public opinion supervision and correctly guiding the direction of public opinion can the news media play its role as "eyes and ears" and "early warning radar".

Modern society is a typical media society, and the media has an all-round influence on political, social, economic and cultural life. Whether it is a big article or a short comment, news commentary must put "flag" and "soul" in the first place of news communication, adhere to the propaganda direction of correctly guiding public opinion, and carry out strong supervision by public opinion. Only in this way can we gather into "positive energy" in news communication.