Why did Li Li suddenly become a traditional Chinese character?

Li Li suddenly changed traditional Chinese characters to show traditional culture. Bili Bili is a social media platform. Due to the complex cultural and historical background of Chinese mainland, many traditional cultures and characters have two different versions, including simplified Chinese and traditional Chinese. Therefore, in order to better display traditional culture and respond to the government's request, Bili Bili adopts the style of traditional Chinese characters, which has more cultural significance.