E-commerce classification

E-commerce is divided into: B2B, B2C, C2C, B2M, M2C, B2A (i.e., B2G), C2A (i.e., C2G) seven categories of e-commerce models and so on.

1, B2B (also written as BTB, an acronym for Business-to-Business) refers to the business-to-business marketing relationship, which will be the intranet, through the B2B Web site and the customer is closely integrated, through the network of rapid response to provide customers with better service, thereby promoting the development of business.

2, B2C is the abbreviation of Business-to-Customer, and its Chinese abbreviation is "business to customer". "Business-to-Customer is a mode of e-commerce, which is often referred to as the direct-to-consumer mode of commercial retailing of products and services. This form of e-commerce is generally based on the network retail industry, mainly through the Internet to carry out online sales activities. B2C that is, enterprises through the Internet to provide consumers with a new shopping environment - online stores, consumers through the network in the online shopping, online payment and other consumer behavior.

3, c2c is actually a professional term for e-commerce, is between individuals and individuals in e-commerce. c2c that is, between consumers, because the pronunciation of the English 2 with the to, so c to c abbreviated as c2c. c refers to consumers, because the English word for consumer is Customer (Consumer), so abbreviated as c, and C2C is Customer (Consumer) to Customer (Consumer). c2C means personal to personal e-commerce. For example, if a consumer has a computer and sells it to another consumer in a transaction over the Internet, this type of transaction is called C2C e-commerce.

4, B2M (Business to Marketing), refers to marketing-oriented e-commerce enterprises (e-commerce companies or e-commerce is an important marketing channel of the company). B2M e-commerce companies based on customer demand as the core and the establishment of marketing sites, and through online and offline channels to the site of a wide range of promotional and standardized guide management, thus making the site as an important marketing channel for the company.

5, B2A Business-to-administrations (Business-to-administrations) e-commerce refers to e-commerce carried out between the activities of businesses and government agencies. For example, the government publishes the details of its purchases on the Internet and invites bids through online bidding, and businesses are required to submit bids electronically.

6. C2A Consumer-to-Administration e-commerce refers to government-to-person e-commerce activities. This type of e-commerce activity has not really taken hold yet. However, in individual developed countries, such as in Australia, government tax agencies already file individual tax returns electronically by appointing private tax, or financial accounting firms. This type of activity has not yet reached true electronic filing of tax returns, but it has the beginnings of consumer-to-government e-commerce.

7, M2C that is, Manufacturers to Consumer (Manufacturers to Consumers), manufacturers (Manufacturers) directly to the consumer (Consumers) to provide their own production of products or services of a business model, characterized by the reduction of the circulation link to a one-to-one, the cost of goods sold to reduce the cost to protect the quality of products and after-sales service quality. Product quality and after-sales service quality.