Xi 'an Fabric Market Format

Format one, traditional management, operating traditional cultural fabrics. Mainly on the first floor of the old west market. They have been operating a traditional cloth style with strong China folk flavor. They are not influenced by external factors, and always maintain the taste and standard of traditional aesthetics in China, and continue the blood of traditional home culture in China. Whether making clothes, sheets, quilts or curtains, their sense of time, comfort and ancient traditional concepts can always complement each other in customers' houses, making customers' lives stay in the long history of China, but they feel so comfortable and practical.

Second, the store-style Baosheng Hua Ting is the pioneer of this route, and Shang Ling Cloth is the pioneer of this route. They boldly launched realistic sales, from letting customers blend into the ocean of fabrics in the early days to immersing customers in the ocean of home, giving customers a high-grade and comfortable consumption environment. Meet the fabric consumption needs of high-end customers.

Format three, studio business model, product positioning high-end fabrics, price positioning mid-range grade, service gap market. Mainly collar cloth curtains. Their appearance is accidental and inevitable. Under the cultivation of these high-end stores in Baosheng Hua Ting, the general public in Xi 'an began to have a higher aesthetic pursuit of fabrics, but the high price is a fact that is generally unacceptable to the people in this ancient city. An accidental opportunity, an idea of saving shop costs as much as possible to benefit customers, sprouted in the hearts of a group of girls who worked in a cloth shop after 1980. They consulted materials and referred to the pattern of home improvement design studio, and set up Shang Ling Fabric Curtain Studio. Its appearance just caters to the consumption power of the people in the ancient city, and also meets the people's demand for home beauty.