Analysis of Five Characteristics of Internet Public Opinion

Compared with traditional media such as newspapers, radio and television, online media has the comprehensive characteristics of low entry threshold, huge amount of information, rapid dissemination of information, huge participation groups and strong real-time interaction. Because the cost of network information dissemination is extremely low, there is no obvious boundary between information providers, disseminators and readers. The information network has become a "virtual society" with obvious characteristics of social groups. At the same time, the interaction between "virtual society" and real society is becoming more and more obvious.

Under the network environment, the main sources of public opinion information are news comments, BBS, blogs, RSS and so on. So what are the characteristics of online public opinion? According to the document introduced by Mr. Lei, a senior public opinion monitoring analyst, it can be summarized as follows:

First, freedom of online public opinion.

The Internet is completely open, expanding everyone's public space, giving everyone the convenience to express their opinions and participate in government affairs. Everyone has the opportunity to become a publisher of network information, and everyone has the freedom to choose network information. Through BBS, news comments and blog sites, netizens can express their opinions immediately and go directly to the next situation, and the expression of public opinion is smoother. Because of the anonymity of the internet, most netizens will naturally express their true views or reflect their true emotions. Therefore, online public opinion objectively reflects the contradictions in the real society and truly reflects the values of different groups.

Second, the interactivity of online public opinion.

On the Internet, netizens generally show a strong sense of participation. In the process of expressing opinions and comments on a certain issue or event, many netizens often participate in the discussion, and there are often interactive scenes between netizens. The opinions of the pros and cons appear at the same time, discussing, arguing, meeting, colliding and even confronting each other. This kind of interactive real-time communication among netizens enables various views and opinions to be quickly expressed, discussions to be broader and deeper, and online public opinion to be more centrally reflected. Ideas and emotional mentality.

Third, the diversity of online public opinion.

The topics of online public opinion are extremely extensive, and the determination of topics is often spontaneous and random. From the perspective of the subject of public opinion, netizens are distributed in all levels and fields of society; From the topic of public opinion, it involves all aspects of politics, economy, culture, military affairs, diplomacy and social life; From the source of public opinion, netizens can write their own comments in advance without any interference and post them online at any time. After publication, they can comment and reprint at will.

Fourth, the deviation of online public opinion.

Due to various subjective and objective factors, some online comments are irrational, emotional and emotional, and some even use the internet as a place to vent their emotions. Through mutual infection, these emotional remarks are likely to develop into harmful public opinion under everyone's response.

Fifth, the suddenness of online public opinion.

The formation of online public opinion is often very rapid. The existence of a hot event and an emotional point of view can all be the fuse to ignite a public opinion. When an incident occurs, netizens can immediately express their opinions in the network, and their personal opinions can quickly gather to form public opinions. At the same time, opinions from various channels can interact quickly, thus quickly forming a strong opinion momentum.

At the same time, we should also be soberly aware that the characteristics of the network have brought a series of negative effects: for example, some netizens spread rumors through the network, leaked privacy, and carried out extreme and irrational abuse and personal attacks; Moreover, western hostile forces are increasingly using the Internet to launch a "peaceful evolution" offensive against China. It can be seen that online public opinion has become an important factor affecting the sustained and orderly development of society and maintaining social harmony and stability. How to improve the analysis ability of public opinion information under the new situation, grasp the dynamics of social public opinion in time and accurately, and actively guide social public opinion is a serious topic and challenge faced by emerging media networks. Fourth, the deviation of online public opinion.

Due to various subjective and objective factors, some online comments are irrational, emotional and emotional, and some even use the internet as a place to vent their emotions. Through mutual infection, these emotional remarks are likely to develop into harmful public opinion under everyone's response.

Fifth, the suddenness of online public opinion.

The formation of online public opinion is often very rapid. The existence of a hot event and an emotional point of view can all be the fuse to ignite a public opinion. When an incident occurs, netizens can immediately express their opinions in the network, and their personal opinions can quickly gather to form public opinions. At the same time, opinions from various channels can interact quickly, thus quickly forming a strong opinion momentum.

At the same time, we should also be soberly aware that the characteristics of the network have brought a series of negative effects: for example, some netizens spread rumors through the network, leaked privacy, and carried out extreme and irrational abuse and personal attacks; Moreover, western hostile forces are increasingly using the Internet to launch a "peaceful evolution" offensive against China. It can be seen that online public opinion has become an important factor affecting the sustained and orderly development of society and maintaining social harmony and stability. How to improve the analysis ability of public opinion information under the new situation, grasp the dynamics of social public opinion in time and accurately, and actively guide social public opinion is a serious topic and challenge faced by emerging media networks.