Traditional Culture Encyclopedia - Traditional stories - What are the 100 methods of network promotion

What are the 100 methods of network promotion

Here are one hundred ways to promote the network, you can choose a practical program according to your own situation:

1. Publish serialized content. Serialization can increase the viscosity of visitors.

2. Leave comments on other people's blogs. Usually they will give you a return visit after you leave a comment.

3. Submit reader contributions. Most blogs welcome reader submissions. The blogger allows you to submit articles to them, and usually the article will keep the author's byline pointing to your site. Send the article to the blogger and see if he will publish it as a reader submission, it's that simple. If you're interested, you're also welcome to contribute to my Northern Scholar blog, but the requirements are 1. valuable 2. exclusive, or at least different from other stations, or you can paraphrase a bit.

4. Sponsor blog contests. A popular practice in the blogosphere is to conduct blog contests. You can go ahead and sponsor a contest, offer prizes or awards, and the bloggers will leave a link to your site on the contest page. Before that, there were annual SEO contests or something like that.

5. Use your blog to send mail to prospects. There are three modes of sending emails in permission email marketing, the second one is broadcast email, the second one is sequence email and the third one is rss feed email. Every blog has rss system so you can use blog to send mail to readers.

6. Build a network of relationships. There is a saying "It's better to be competent than to recognize the right people." This also applies to website promotion. After you make friends with bloggers and webmasters, they will be happy to put a link to your website and bring in traffic. But before you do that, you should probably link to their site first, or contact them via e-mail.

7. Publish an RSS feed. Publish an RSS feed to make it easier for readers to subscribe to the blog through an RSS reader. This way they are automatically notified of any updates to the blog, which is a great way to ensure that they can read the updates as well as motivate them to visit the site on a regular basis. (Most subscription programs have gone out of business or are no longer running updates, as was the case with the brilliant Google Reader subscription.)

8. Utilize Feedburner. If you want to manage your RSS feeds easily, you should sign up for a Feedburner account. This service is completely free, there are many useful features, such as statistics subscribers information, with a variety of customization options, etc. Feedburner also allows the blog output content is very good and most of the browsers and RSS readers are compatible, not because of the technical reasons for the loss of subscribers. (If only domestic users, I'm afraid that few people use, please use with caution)

9. Provide mail subscription. Many users do not use RSS, it is necessary to provide mail subscription, fortunately, the use of Feedburner is very easy to realize. Simply activate the "Publicize" feature in Feedburner, and paste and copy the subscription link to the website. This is an English system, you if you do not understand, you can use feedsky. (If your audience is only domestic losers, then you do not have to use this)

10. Create an email newsletter (email newsletter). The email newsletter can be created by optimizing the email subscription a bit more so that you can effectively control what is pushed to the subscriber's mailbox. For example, define an auto-push rule that sends specific content to a subscriber's mailbox at a specific time. (To be honest, this is a rather cumbersome and impractical way to promote)

11. Breaking first-hand news. If your site is the first news source, there will be a lot of talk about the matter of the site links to you, of course, the traffic will go up. (If you can't, please refer to Baidu search list, Taobao hotspot, etc. you pay attention to the industry's hot news, and then timely reports and organize the subsequent netizens may want to search for hotspots)

12. Write a controversial article. If you can successfully write a controversial article, people will naturally link to your article when they are arguing, whether they agree with you or, for the most part, disagree. The result, of course, is a huge increase in traffic. (For example, if you write an article about how the "Northern Bleachers blog is the most powerful internet marketing blog in the webmaster community," then you're sure to get a lot of grief.)

13.Write a "Top 10" list. Internet people like "Top 10 xx" list, the form is simple and easy to understand, but also can contain effective information. (e.g. Top 10 xx resources, Top 10 tips, etc.)

14. Write a "Top 100" list. If a "Top 10" list brings in a lot of traffic, a "Top 100" list is definitely more useful. (This article is an example. Because these kinds of articles aggregate and summarize something valuable, people will naturally bookmark this article and share it).

15. Write a "general tutorial" for doing something. People love to learn new things, especially techniques that solve their problems. Make sure your tutorial is as detailed as possible and visitors will flock to it. (Tutorials for Weibo, WeChat, and related products and games that are extensions or dependencies of each are good choices, such as NeuroCat two days ago)

16. Post an interview. If the interviewee has a blog or website then the effect will be better, the other side will give a link to the interview article, his visitors also clicked over. (If you can interview Lei Jun, Zuckerberg and so on, you can definitely attract traffic, if not, interview some other famous people can also, or simply you mixed with the circle of famous people)

17. Use the holiday or regular event as a topic. Write about some of the festivals and events that take place on a regular basis, and you'll get a lot of traffic. (For example, Christmas in the West, the upcoming Mid-Autumn Festival, National Day, and other festivals and events.)

Link Bait

18. Create a test. People love to do tests (in this case, the kind of tests that are game-like in nature), and if you can come up with a fun test, visitors will not only be happy to do it themselves, but will also share it with their friends so that the traffic will increase as well. (For example, in the first two years, many people like to do psychological test questions, horoscope test, etc.)

19. Write a ranking. (For example, publish a "China's most powerful 10 network marketing experts", XX ranked in, such a ranking just to take advantage of people curious to bring a lot of traffic.)

20. Write a website ranking. Similar to the previous strategy, write a website ranking, such as "blog income ranking" "self media influence ranking". The webmaster of the mentioned site will be willing to give a link to the article (if you can contact them to tell them about the ranking, it will be more effective and more traffic).

21. Post a funny picture. At the end of a busy day, people may just want to have some fun and relax. Posting a funny picture will fulfill that desire, and increase traffic at the same time.

22. Create an infographic. If you are creative and also like to do surveys, you can try to create an infographic, which is also a great way to attract links and traffic from others.

Free Strategies

23. Release an ebook. This is one of the most effective ways to get traffic. Write an eBook that appeals to people and put it on your website. The more useful the information in the book is, the more people will share reviews and the more traffic you will get.

24. Create a free CSS template. CSS templates are very popular on the web, and submitting a template to a CSS directory will always result in a lot of people using it. Put a link in the footer pointing to your site and you will definitely get some traffic. (Provided you are technically sound)

25. Make a free WordPress theme. You can also turn a CSS template into a WordPress theme (or create a new one from scratch.) WordPress has millions of users, and submitting your theme to directories (including the official theme directory) will always result in a lot of people downloading your theme. (Again, if you have the skills)

26. Make a memo. Memo boards are very popular on the web, and you'll definitely see an increase in visitors if you make one. For an example, check out this article that lists over 30 web development memos.

27. Provide resources for web design. For example, provide icon sets, fonts, textures, Photoshop brushes, and similar resources.

Organize a contest activity

28. Launch a RT (retweet) contest. Launch a campaign where people need to retweet the contest page to get a chance to win a random prize, which can be cash, a product, or a service from a sponsor. Depending on the size of the prize, it will be possible to see after a while how many viral retweets have been made.

29. Launch a message contest. Another form of sweepstakes in addition to retweets is to give people a chance by leaving a comment after the contest post. Because RSS readers, as well as email subscription readers, are going to the site to leave comments, it will undoubtedly increase the number of visitors, as well as inspire them to go to the article page more often to post comments.

30. Have a comment writing contest. If you want to improve the Google ranking of your website, you can try to organize a writing contest, participants need to write an article related to the theme of the contest to get the opportunity to be judged. The outbound links you get this way not only bring PR weight, but also new visitors. However, it should be noted that the prizes need to be attractive enough to make the participants willing to write articles related to the theme.

31. Organize a voting contest. All you need to do is simply choose the winner of the contest by voting in a poll. For example, if you have a website about fitness, you could invite readers to submit what they think are the best fitness tips, and then the readers vote on the winner to win the prize. Doing so allows participants to link to the page where the vote is held and then invite their friends to visit and vote.

32. Traffic contests. If traffic is what you want, why not tie the contest criteria directly to it? The contest requires participants to direct traffic directly to a specific page on the site, either a contest page (for viral effect) or a resource page (such as a page offering an ebook). After a set period of time (e.g., 2 weeks, 1 month, or whatever), it's a simple matter of checking the site's traffic analytics to see which site is bringing in the most visitors to determine who wins.

Multimedia

33. Video firsts. You may have heard that video is already a big basic application of today's Internet, but if you haven't tried to use it for publicity, it's time to get your hands dirty. You can start with a simple experience, just in front of the camera to record the next paragraph of speech (of course, the content of the talk to attract visitors, rather than generalizations).

34. Record screen presentations. When operating a computer, it is very effective to record the screen to make an attractive video. For example, this can be used to teach someone how to perform a certain operation of the computer or how to complete a certain task online. You can use this free software CamStudio to record screen demonstrations.

35. Submit videos to major websites. Once you have prepared your video, you can submit it for distribution on as many websites as possible, such as to YouTube, Youku, Tudou, Sina, Cool Six, etc. (provided that it is best not to infringe on copyright). (Provided that it is best not to infringe)

36. Make a podcast. The main reason this method is likely to be a source of quality traffic is that there is exceptionally little competition in the podcasting space. That is, with a little bit of effort, your podcast can quickly become a frontrunner in its niche. All it takes is a USB microphone to start recording. (Podcasting is basically obsolete these days)

37. Publish audio interviews. We already know that interviewing experts is a great way to get traffic. In addition to text interviews, you can also post audio interviews. skype makes it easy to record audio too, just find software that can record skype conversations. the free version of PowerGramo does it.

Social bookmarking sites

38. Get people to top your posts. This way, like a snowball, the more people who top it, the more people will see it, and at the same time there may be other people who will like it, which will bring in a lot of traffic.

39. Strive to squeeze on the front page of Digg. Trying to get on the front page of Digg is naturally difficult, but it's worth a try. Once you succeed, you'll be greeted by thousands of visits. The first step is to become an active user of Digg, add as many friends as possible and observe what kind of articles are most popular on it. After you've done the first two steps, get a friend to submit one of your best articles and mobilize a network of friends to top it.

40. Submit articles to Reddit. If your efforts on Digg fail, try again on Reddit. Similar in principle to Digg, Reddit, though smaller, has a friendly community, and perhaps your article is more likely to be popular there. Posting funny, tech and political articles to Reddit are all more appropriate.

41. Let visitors use share buttons and retweet to Twitter. Just like my blog.

42. add social sharing bookmarks to the site. Add more sharing bookmarks to the site if you want to be shared and bookmarked more. Use this tool to automatically generate bookmarklet sharing icons and then paste the code into the website.

43. Add share code for jiathis. Let webmasters forward to more sns, tweets and favorites.

Social networking

44. create profile pages on as many social networks as possible. When creating a profile page on a social network, you can usually add your own URL. This is not only an opportunity to build outbound links, but also to bring in traffic (both from visitors who come because they see the profile page, and from the weight that the links on the page bring to the site.) Mashable has a list of over 350 social networks, so take advantage of it.

45. Use Renren, Douban, Zhihu, etc. If you want to get traffic on social networks, you have to show your face on Renren, Douban, and Zhihu. At the very least, you have to create an account and build relationships with as many people as possible. This will make it possible to get traffic when adding articles with links on these platforms.

46. Create a Twitter fan page. Another way to fully utilize Twitter is to create fan pages. A fan page is dedicated to your website and visitors can become fans, post comments and more.

47. Add "retweet" buttons for Renren and Weibo on your website. Renren has introduced a retweet button for off-site calls, which, when embedded in a website, enables users to share comments through their Renren account. Adding this button is just a matter of copying and pasting a few bits of code, which you can get on this page.

48. Use Weibo. Another social network that must be used is Weibo. You can create an account for yourself, or directly for your website, and post either links to recent blog updates or all relevant content on the web.

49. Add a Baidu share button to your website. Adding a Baidu share button allows visitors to share articles with just one click, which can increase the amount of traffic drawn from major social media.

50. Explore niche social networks. The traffic you get from niche social networks may not even be comparable to the traffic you get from RenRen or Weibo, but you should still give it a try because the traffic you get from such sites is much more targeted and targeted. Here is a list of 233 social networking sites according to niche.

Website Optimization

51. Customize your 404 error page. Whether you're happy about it or not, there will always be visitors to your website who are taken to a 404 error page. Maybe it's a misspelled URL address, maybe it's being linked to a page that doesn't exist on the site, or some other reason. If you use the default 404 page, visitors are immediately redirected to another site. But if you optimize the 404 page and add useful links, you might be able to direct them to other pages on the site, which would increase traffic.

52. Web pages link to each other. This method in two ways to increase the number of visitors, first visitors to view the site more convenient to increase the number of visits to each page. It also improves the search rankings of the site, which are widely distributed to the whole site.

53. Highlight the most popular content. People want to know which is the most popular when they visit a website. Highlighting the most popular content and recommending it to your readers will get you more page views from each visitor. The easiest way to do this is to add "Popular Articles" to your sidebar.

54. Test the site in different browsers. If a website doesn't display properly in a visitor's browser, they won't hesitate to abandon it. That's why it's important to make sure that the site displays properly in most browsers. The online service Browsershots.org can do this for you, and it's completely free.

55. Speed up the site. Many studies have confirmed that most Internet users can only tolerate a few seconds of page load time, and if there is a delay in displaying a page, most people will immediately move on to another site. More importantly, search engines are now starting to treat loading speed as a ranking factor, and the faster a page loads, the higher it will naturally rank. The first step you should take is to reduce the number of unnecessary elements on your web pages and reduce the size of your images. Using Firefox's Firebug extension provides more details on analyzing load speed.

56. Serve cached pages. An effective way to reduce load time is to provide cached page services. It also reduces the web server load and makes the site more responsive.WordPress users can use the plugin WP Super Cache for this.

57. Find a great hosting solution. No matter how well a website is optimized, loading pages will still be slow if the hosting plan is average to begin with. So one should stay away from free or cheap hosting hosts.

Search Engine Optimization

Actually seo is also a great promotional tool, it's just that some people lose their light weight.

58. Create original content. If you want to get traffic from search engines, you should focus all your time on one thing and try to add original content. This is Google and Baidu are most valued, the more original content, the more frequent the update, the better the results.

59. Build backlinks. The second most important thing you can do to improve your search rankings and get natural traffic is to build backlinks. You need to have as many websites linking to your site as possible, and the higher the authority and relevance of the links, the better the results.

60. Implement keyword research. Search engines work around keywords and understand what keywords people use in order to adjust content to match them. For example, the keyword "funny pictures" has 15 times more searches than "funny images," so it's better to use "funny pictures" in the title. pictures" in the title is more helpful. Use the Google AdWords Keyword Tool to check the search volume for any keyword.

61. Optimize page titles. The page title is the header section of a web page, which is located between the tags in the header of the HTML code and appears in the title bar at the top of the browser when you visit a web page. This is a very important on-page SEO factor. You should make sure that each page of your website has a unique page title and that your keywords appear in it. WordPress users can install the All in One SEO Pack plugin to automate this.

62. Create an HTML sitemap. An HTML sitemap is a web page that links to all other pages (and preferably is linked to by all other pages as well). HTML sitemaps help search engines crawl and index websites to improve search rankings.

63. Use images. Most webmasters forget that Google and Baidu have a very popular "image search", which means that using images on web pages can also increase traffic from search engines. Make sure to optimize the name of the image with relevant keywords and remember to use ALT and TITLE attributes often in the image. Thousands of copyright free images can be found on the website sxc.hu.

64. Translate website content. Depending on the subject matter of the site, translating the site into other language pages may multiply traffic in the search engines. A plugin that enables search engines to index the translated pages is also needed to achieve this goal.

Mobile

65. Create a version of your website that is mobile-friendly. As more and more people use mobile devices to access websites, it will be important to have a mobile version that adapts to these new platforms. With WordPress you can add a WPTouch plugin to automatically generate a mobile version of your website.

66. Create an app for your website. The most popular online promotions today are QR codes, WeChat and APP applications. You can create a mobile app for ios and android that your prospects and regular customers can download.

67.Publish a QR code. Swipe and tap are everywhere now, you can create a QR code for your customers to download your mobile apps or add your wechat or follow your microblogging through the QR code.

Online forums

68. Join online forums and put a link to your website in your signature. No matter what the topic of your website is, there are always many related forums to join. Most will allow you to put a link in your signature, use this to send visitors to your site as well. If you need to build a web forum, you can use the programs dz or phpwind to build a forum.

69. Link to your post in the thread. In addition to putting a link in your signature, you can also insert a link to your article when posting. For example, if you write an article that is very useful to other members of the forum, you can make a post letting them know about it and requesting feedback. Gotta make sure the article is relevant though, or you'll be marked as a spammer spammer.

70. Join category targets. When you browse the classifieds, you'll find a "Forums" section for each city. Post there and add a link to your site, as long as it's relevant to the discussion.

71. Consider adding forums to your site. Once a site reaches a critical mass of users (e.g., 5,000 or more unique visitors per day), consider adding a forum to your site. This will give visitors a platform to ask questions and share content, while also increasing traffic. You can use phpwind, a reliable and free forum software.

Content syndication

72. Create your wikipedia. It is free to create encyclopedias on platforms such as baidu encyclopedia, soso encyclopedia, interactive encyclopedia, etc. Perhaps if you have higher means, you can also add a source link page.

73. Upload Baidu library. You can put your documents, uploaded to the Baidu library, Douding network of a kind of website.

74. Answer questions on Baidu Knowledge. Spend some time to look at the Baidu know the question, as long as the encounter and your website theme related to the question to answer. You can provide a link to your website as a reference in your answer, or directly provide a link to a specific article on your website that can answer the question, provided that your technique is relatively high.

75. Answer questions on Baidu Know. Baidu Know is a Q&A platform where you can answer questions from other users and provide a link to a website or article. Remember the topic should be relevant and provide engaging business answers centered around a career.

Traditional methods

76. Submit your website to web directories. The amount of traffic you can get from this method depends on the quality of the web directories that will include your site. However, if you can submit to hundreds of directories, you can also get a significant amount of traffic.

77. Submit blogs to blog directories. If you have a blog, you can also submit to blog directories (those directories that only include blogs).

78. Submit content to article directories. Marketing through articles is a very common and effective way to increase traffic. All that needs to be done is to submit the article to an article directory. Almost all article directory sites allow the insertion of a link pointing to your site, which will increase traffic.

79. Link exchange. The practice of exchanging links has been around since the dawn of the Web, and it has flourished because it is so useful. It should be noted that links should only be exchanged with sites that have original content and are useful to visitors (otherwise they may be penalized by Google).

80. Utilizing ad exchanges. Another similar practice is to utilize ad exchanges. You take unused ad space to promote a partner's site, and the other person does the same. The ads can be in any form, from banner ads to promotional messages in email newsletters.

81. Distribute press releases. Writing a press release and distributing it around can also bring in some traffic, especially if it's about something new in your field. Either pay a public relations firm to do it for you, or submit the press release manually.

82. Add a link to your Web site to your e-mail signature. Email is still the most widely used form of communication, so you can use it to let your contacts know about your site.

Payment methods

83. Google AdWords. PPC (Pay-per-click) advertising is the most effective way to buy traffic to your website, and Google AdWords is the largest online platform. Creating an account is free, and after that it's time to bid for the desired keywords. Depending on the niche you identify, it is possible to buy clicks at a very low price.

84. Large Portal Ads. The best advertising platform to replace Google AdWords is the portal. And it is also possible to set a specific target audience to advertise to, to ensure that visitors will be interested in your content.

85. Pop-up affiliate ads. You can buy pop-up ads to catch the probability and also catch a lot of accurate customers. Mr. Yalong is now also using pop-up ads, the effect is not bad.

86. Taobao customer publicity. This is a risk-free advertising method, that is, co-marketing.

87. Direct purchase of banner ads (banner ads). Virtually all webmasters are willing to sell banner ads. If you can find a website that is very relevant to your site, you can contact the webmaster directly to inquire about the price of banner ads. The return on investment for this can be very high, as visitors may stay on your site and become loyal readers.

88. Buy banner ads from third-party advertising platforms. There are advertising platforms online that can buy banner ads for you by paying a monthly subscription fee.

89. Buy paid reviews. Sometimes paid comments can be very useful in driving traffic to your site because your site will be displayed directly in the article (i.e., the link will be directly in front of readers on other sites). Buying paid reviews can be done by contacting the webmaster directly, or through specialized sites like SponsoredReviews.com (make sure the sponsored link has the nofollow attribute, or it may be penalized by Google).

Offline promotion methods

90.Tell your friends and family about your website. These people will definitely be interested in your site and click through, and they're likely to continue to check it out if the content is updated frequently.

91. Tell your coworkers about your site. This is another group of people who will be interested in your site and visit it often. It will be even better if your site is work related.

92. Add the URL to your business card. If you often give people business cards, consider putting a link to your website. Business partners may be interested after all.

93. Put the URL on a T-shirt. It's easy and cheap to buy customized T-shirts these days, and wearing a T-shirt with your site on it is a great way to get the word out.

94. Make stickers with the URL and put them up everywhere. For a more guerrilla approach, make some stickers with your website address on them and put them up all over the neighborhood. Cars, windows, computers, you can put it on.

95. Advertise in the local newspaper. Depending on the niche of the website, advertising in the local newspaper can be a good investment. For example, if you have a blog about local news events, advertising in the local newspaper will bring you some new readers.

Unconventional methods

96. Think of a creative April Fool's Day prank. The Internet is also very active on April 1st, and many companies and webmasters come up with funny pranks. If you come up with a creative prank, others may give you a link that will bring in traffic.

97. Set the home page of any computer you use as your Web site. This will also bring in a lot of traffic if you can keep it up. For example, set the home page of any computer you use at school, work, the library, etc. to your site.

98. Navigate to your site in computer stores. This is a great way to bring in traffic, and it's certainly a fun way to do it. Whenever you walk into a store that has computers on display, go ahead and launch your browser and open your web page so people walking by will see it.

99. Put your site on a for sale list. Even if you don't intend to sell the site, put it up and try it out. Interested buyers will visit your site and that's how you get traffic.

100. Use mass mailing software. You can use a mass sending tool to send your advertising messages in large quantities through WeChat, SMS, QQ, Wangwang and other platforms.

If you feel doubtful you can continue to follow up