Traditional Culture Encyclopedia - Traditional stories - Is the income of convenience stores high? Why does someone give up an annual salary of 300 thousand to open a convenience store?
Is the income of convenience stores high? Why does someone give up an annual salary of 300 thousand to open a convenience store?
The year before last, Lulu's former boss Xiaobailong opened a convenience store in Guangzhou.
When we met again this year, he actually said to me, "The income is good, and the second one has been opened this year." Suddenly aroused Reuben's desire to get rich: how can a convenience store make so much money? Serve the food.
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Development potential of convenience stores
According to the report released by China Chain Store & Franchise Association, the format of convenience stores is growing fastest, especially small stores.
In 20 17, the sales growth rate of the top 100 convenience store enterprises reached 16.9%, the number of stores increased by 18. 1%, and the total market size exceeded19 billion, making it the fastest growing format among physical retail enterprises.
Compared with the sales share and market share of mature markets, convenience stores in China still have great development potential.
According to the agency's estimation, China needs nearly 600,000 convenience stores, and the market has six times the growth space.
I'll make it up to myself. In the bustling CBD, there are long queues of 7 1 1, the whole family and Rosen every morning and noon, and the convenience store seems to be a fat job.
But can convenience stores really make money? What should I pay attention to if I want to open a convenience store?
02
How much can I earn by opening a convenience store?
First of all, let's talk about the question that people who eat melons are most interested in: "Can you make money by opening a convenience store? How to make huge profits? " (rubbing hands excitedly).
To answer this question, we will focus on several indicators:
Return period of investment
The industry standard of convenience stores is 1.5 years. If it is less than 1.5 years, it proves that your operation is quite successful. If it takes more than three years to return the capital, it means that the operation is not good and the investment is not cost-effective.
For example:
Xiaobailong's first convenience store returned to its original business at 1, which is why he quickly opened a second one.
Profits and income of convenience stores
As we all know, convenience stores are small and complete, selling a wide variety of goods, including food, drinks, daily necessities, grain and oil, etc., mainly to meet the basic needs of daily life.
So how big is the profit of these goods?
According to Xiao Bailong: 20%-35% of dry grain and oil; 35%-50% fresh; Household daily chemicals15%-30%; 25%-35% of beverage; 7%- 10% cigarettes. Among them, the bigger the brand, the lower the gross profit margin.
Besides, guess what product is the most profitable?
Xiaobailong smiled: In fact, it is deer's favorite cooked food, such as Guandong boiled, fish eggs, sausage, car noodles and so on. Profits can be as high as 70%! ! !
If you go to Japan or Taiwan Province Province, you will find that the cooked food in convenience stores is simply outrageous. Well, I think I found the reason. )
Generally speaking, convenience stores have the largest sales of food, beverages and cigarettes, followed by daily necessities.
If it is opened in a place with good traffic, the daily turnover can reach about 1~3 thousand, the daily net income is about 1 thousand, and the monthly income is about 30 thousand.
However, if I had known that the off-season was always inevitable, why should you be infatuated!
Convenience store management will inevitably encounter off-season, and it is impossible to have high income every day. Usually shopkeepers need to arrange some profit-making promotions to attract customers, so the net profit they can get is even less.
So generally speaking, the annual income of an ordinary convenience store is about15 ~ 300 thousand. If it is a chain store or an important business district, the annual income can reach 300,000 ~ 500,000.
For example:
Xiaobailong's first convenience store opened in Baiyun District, Guangzhou, near a residential area, with a medium flow of people, not a big store. The monthly income is about 8000- 1 10,000 yuan, that is, the annual income is 1 10,000-10.2 million yuan. He hired two full-time and two part-time employees instead of looking after the store himself, but he had to go over and check the accounts at the end of the month.
Uh-huh, this income is not huge, but it looks pretty good. After all, many people don't have an annual salary of100000 (my heart is broken, old chap. ). Can't wait to open one?
03
The cost of opening a convenience store
However, if you want to open a convenience store, you will face an indispensable soul torture: "Is the money ready enough?"
First of all, opening a store needs enough start-up capital. The so-called start-up capital includes two parts: upfront investment cost and operating cost.
The upfront investment expenses include initial fee, performance bond, store decoration fee and store equipment fee, while the operating expenses include store rent, store operation cost and store labor cost.
Among them, the cost of opening a store includes: store transfer fee, decoration fee, hardware equipment fee (such as refrigerator, central air conditioner, shelf, cashier, etc.). ), initial fee+deposit, software usage fee (cash register system, goods reporting system, etc.). ), add up to100000 to 200000.
The first batch of goods, the general company can provide loans, monthly repayment. Except for the store transfer fee, these fees are negotiable, and others are necessary regardless of the business quality of the store, and it depends on the size of the store.
Second, the daily operating costs include: staff salaries, store rent, utilities, payment for goods plus cigarettes, losses, fines, internal theft, theft and fraud, and government donations.
Watch, isn't it a little scalp pins and needles! Yeah, I know, I know! Thinking about the high rent and labor now, my heart is simply cold. If you join a store, there will be an joining fee and the start-up capital will be surprisingly high.
Xiaobailong also said: the location of convenience stores is the most critical. The location determines life and death, and the operation determines profit. The biggest enemy of a physical store is your landlord. Most physical stores are overwhelmed by rent at a loss. However, a good sleeper is really hard to find!
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