Visual Poster Design - Poster design a few tips, what do you know?

How to design posters

Poster design is one of the forms of visual communication, through the composition of the layout in the first time to attract people's attention, and get instant stimulation, which requires the designer to pictures, text, color, space and other elements of the complete combination of the appropriate form to show people the promotional information.

1, clear purpose. For example, the use and carrier, according to different purposes, to determine some of the basic elements of the poster, such as use, carrier, size and so on. This step should not directly across to the form, performance. That will often be more trouble than it's worth, think a lot but found that it does not meet the requirements. Therefore, the purpose of this step must be clear. If you are not sure, be sure to ask.

2, determine the style. According to different purposes, uses, carriers, choose a different visual style. This step of the general thinking on the line. Then browse a lot of cases. Selected to learn from the program, so that the poster in the visual mind.

3, determine the elements, layout, font, color. Poster design is a very comprehensive plane show, can be simple or very complex. Any one of the elements can be made into a poster, such as fonts, any one of the elements of the use of inappropriate can also destroy the poster to create.

4, layout. Conventional poster design layout is a principle of simple and clear, not too complex to affect the information conveyed.

5, draft, screen check. A qualified designer is sure to be responsible for their own work in the end.

Poster design a few skills, you understand what?

1. Conceptualize the poster based on size and location

The poster is ultimately to be presented, it will be placed in the subway station or located on the building wall? Where and from what angle will users view it? What is the aspect ratio of the poster itself? What are the surrounding objects, and do they affect the visual presentation of the poster? All of these factors have a bearing on the design of your poster.

Understanding the actual location of the poster will help you to better conceptualize and design it. Visualization not only plays an important role in poster design, but also has a close relationship with external factors, which requires designers to tailor the design to the location. For example, your poster needs to be posted on a green wall, then the poster must not use green, but need to use the contrast with it, can be seen at a glance the color.

2. Emphasize the main visual

Whether your poster uses pictures, illustrations or text, the main visual is the core of the poster. Like a headline, it needs to be recognizable from far enough away.

When designing a poster, you can use a tight close-up of a face, a very specific illustration, or a scene with a clearly focused character to serve as the poster's main visual. After determining the main visual, pay attention to the hierarchy of other elements, and there should be enough contrast between text and images to ensure that they can be clearly distinguished.

3. Use a lot of white space

The design goal of each poster is very clear, it needs to reach the user at some point, the vast majority of posters are hoping to attract users to do something, such as concerts and movie posters, they need to see the poster users into consumers. And creating visual focus relies heavily on proper white space.

The above is a poster design skills of the editor on the relevant content sharing, I hope to help you, want to know more skills information, welcome to pay attention to this platform in time Oh!

Nike's main visual poster circle "a black horse"

NIKE's graphic design in the sports world a black horse,

Main visual poster design fashion, personality, internationalization,

And the design of a variety of styles,

Can master different styles of visual tone.

Organize and share the categorized main visual design

Below to enjoy these brainstorming design

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Diffusion emission type composition

This kind of composition has a strong visual impact,

Visual with a sense of movement, so that the visual more focused.

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Combination of character and text (tagline)

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Organically combining the spokesperson (athlete/celebrity) with the brand's tagline

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For example, a photo of a player's endorsement combined with a tagline

that is, it highlights the role of the brand's endorsement,

while the product also looks very creative and distinctive.

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The spokesperson (James) and the letters of the alphabet are combined together,

which brings the two together in one creative image.

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Creative poster design combining the product and the slogan

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The combination of the typeface and the product photo is a great combination,

both creatively and aesthetically

reflecting NIKE's sense of branding.

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Types of Illustration Poster Styles

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It is not uncommon for companies to use illustration for their brands and products,

especially in the past few years, the love of illustration has intensified,

combining the product and the creative ideas with the illustration.

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The picture is more flexible, and the illustration will have a lot of artistic influence.

It also meets the needs of the product which is centered on young people.

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Combination of illustration and characters or products

The combination of photography characters and illustration illustration,

with

popular graffiti art

like,

literary paradigm, and at the same time, illustration has a greater

texture differentiation from the picture of the product will be more hierarchical.

3D effect visual style

Products and poster design ideas with 3d spinning

effect to present.

The combination of fashionable and blocky image is strong.

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Silhouette/double visual effect

"Putting the character inside the character",

the modeling creative form is novel and interesting,

which will give the consumers a strong visual impact,

impressive.

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Breaking and reconstruction of the type of poster ideas

Breaking and reconstruction

Breaking the shackles of the past, the establishment of a kind of explosive visual

expression. With shock value.

Collage Creative Poster Design

That is to say, it is a combination of multiple elements that are reshaped and combined together,

retaining the effect of collage/torn traces,

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Font Type Poster Design

Typeface design has an important role to play in a visual poster,

particularly text-based posters

Text design is a very important part of a poster.

The design of text is even more important.

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The type of font layout and picture combination type

The color matching type of posters

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Nike's main visual posters are more colorful,

lively, with a strong attribute of youthful fashion,

which also conveys a sense of the popular mainstream trend.

Technological sense of the type of poster design

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Because apparel shoe brands have certain technical barriers,

such as high-tech materials for shoes/

shoes shock absorption/lightweight and other issues

need to be conveyed to the consumer when designing the poster.

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Chinese style poster design

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Integrate Chinese traditional elements into the picture,

Adopt the Chinese style to design the poster,

Chinese ink painting and fashion will collide with

a new vision.

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Park Taku Brand Design and Creative Department

Compilation and editing

Welcome to leave a message to discuss

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