How to apply information technology to improve the competitiveness of enterprises

Information technology has brought technological changes to the business process, information flow and organization of enterprises. For enterprises, if they want to be invincible in the increasingly fierce international and domestic market competition in the future, they must conform to the trend of the times, make good use of information technology and enhance their competitive advantage, which is both an opportunity and a challenge. To use information technology to enhance the competitive advantage of enterprises, it is necessary to organically integrate information technology with enterprise strategy, business process and organization, and at the same time effectively use information technology advantages to promote enterprise innovation and improve enterprise marketing level, which is the top priority of enterprises in the new period.

1 information technology promotes the strategic transformation of enterprises

Enterprise strategy is a long-term development plan formulated by an enterprise according to its own development goals and the distribution of human and material resources invested to achieve the established goals. The formulation of enterprise strategy depends to a great extent on the changes of external economic and social environment. With the advent of the information age, the economic activities of enterprises are influenced by information, which makes the market environment faced by enterprises dynamic and more complicated, so it will definitely affect the reform of internal management mode of enterprises. Specifically, the existence of information technology has changed the organizational structure, production mode, marketing mode and customer service of enterprises, that is, the business environment of enterprises has changed and the original strategy of enterprises has changed.

2 information technology to promote business process reengineering

With the development of science and technology, computers and other technologies have been widely used in various businesses of enterprises. For traditional enterprises, their business processes are relatively backward, and only small-scale changes can no longer play a substantive role. The business process of enterprises is facing the need of reorganization, and only in this way can the core competitiveness of enterprises be improved. In practical work, the decision-makers of enterprises should reorganize and transform business processes according to the actual needs of the market, and flexibly configure the organizational structure of enterprises with business processes. For example, adopting the project responsibility system to disperse the traditional organizational structure, reduce the organizational level, make the information unimpeded from bottom to top, simplify the traditional huge organizational structure, realize organizational integration and simplify business processes, which is conducive to improving organizational coordination. On the other hand, the use of information technology enables enterprises to enjoy internal resources, and enterprises can respond quickly when the external environment changes, and complete the management and transmission of information, thus improving the business processing efficiency of enterprises.

3 Informatization accelerates enterprise restructuring

At present, China's enterprise structure is still influenced by the traditional planned economy model, that is, product production is the mainstay, but new product development and marketing are not paid enough attention. In the era of socialist market economy, this kind of enterprise structure with strong manufacturing ability and weak design and marketing ability is likely to lead to the backwardness of product development and unsalable products, which can no longer meet the needs of society, and simple technological transformation can no longer solve substantive problems. In order to improve the competitiveness of enterprises, we must attach importance to product development and marketing and form a modern enterprise structure. In practical work, we should make full use of the advantages of information technology. On the one hand, we should make use of the advantages of enterprises to complete the processing and production of some key components. On the other hand, other processing and manufacturing capabilities should be solved by socialized division of labor and cooperation. Through the mutual assistance mode between enterprises, the optimal allocation of resources can be realized and the development of enterprises can be promoted.

Information technology helps to promote enterprise innovation.

Innovation is an important driving force for the sustainable development of enterprises. Only enterprises that keep innovating and keep pace with the times can continue to develop well. The application of information technology plays a very positive role in improving the innovation ability of enterprises, which is mainly reflected in the following two aspects: First, product innovation greatly improves the design and development level of products with the help of CAD, CAM and other technologies, which is manifested in the technical transformation of traditional products and the introduction of brand-new products, which greatly shortens the design and development time of products. Second, the application of information technology is helpful to promote the innovation of enterprise management concept. In the information technology environment, enterprise decision-makers can keep abreast of the current situation and form a sense of urgency for innovation, thus constantly strengthening enterprise innovation consciousness.

The application of information technology is helpful to improve the after-sales service of enterprises.

Good after-sales service is an important factor for enterprises to maintain old customers and urge them to buy again, and it is also an important channel to establish market reputation and develop new customers. Therefore, it is necessary for enterprises to use computer and network technology to provide thoughtful after-sales service for each customer and establish an after-sales service network platform. Once the customer submits the after-sales request through the platform, the after-sales service department of the enterprise can respond at the first time to provide satisfactory service for the customer. In addition, enterprises can also put the technical description of products on the after-sales platform for customers to call at any time. For potential customers, enterprises can use virtual reality technology to remotely experience the simulated use of products, without having to go to the site personally, so it is more humanized.

6 using information technology to reduce product costs

There are many factors that affect the product cost of enterprises. In the product life cycle, the cost control of any link is extremely important. It can be said that in today's increasingly compressed profit space, whoever can minimize the product cost will have the initiative in the market. Integrating information technology into all economic activities of enterprises is of great benefit to reducing product costs. For example, adopting computer-aided design and computer-aided manufacturing technology can greatly shorten the design and manufacturing cycle of products. Compared with traditional manual design and manual production methods, it can also reduce the rejection rate, improve the design and manufacturing accuracy, and thus reduce the design and manufacturing cost of products. In addition, by adopting flexible manufacturing technology, the information exchange mechanism among enterprises, material suppliers and customers is established to realize the development mode of supply chain, and the highest income can be obtained at the lowest cost without increasing the production scale.

7 Using information technology to realize product differentiation strategy

Differentiated products and services help enterprises maintain their competitive advantage among many competitors and achieve "no one has me, no one has me". This requires giving full play to the advantages of information technology, improving the efficiency of enterprises to acquire new technologies, new processes, new products and new ideas, and making it difficult for competitors to imitate them. For example, using information technology to innovate product appearance and continuously improve product performance. For another example, the information of potential customers can be widely collected through information technology, so that enterprise products can always keep dynamic consistency with customer needs, provide better services to customers and improve the market visibility of enterprise products.

8 concluding remarks

To sum up, the application of information technology is extremely important and necessary to enhance the competitive advantage of enterprises. With the gradual deepening of the socialist market economy today, maintaining the competitive advantage of enterprises is the only way for enterprises to cope with the increasingly complex economic environment.