What are the stages of public-private relations in China? What are the characteristics of each stage?

Judging from the development of public relations in China, it has mainly experienced the following stages, and the characteristics of each stage are as follows:

(1) The initial stage from the early 1980s to the middle 1980s.

As a new management method and technology, public relations were introduced into China, and the spreading trend of public relations in China is as follows: geographically, it expanded from south to north and from east to west; Topographically, it extends from coastal areas and plains to plateaus and mountains. From the perspective of economic development, it is expanding from developed areas to backward areas; From the perspective of industry sector, it has expanded from service industry and enterprises to government, culture, education and the army.

The first public relations craze was formed in the mid-1980s, which was characterized by love at first sight, smooth sailing and overnight fame. People fell in love with it at first sight, and it developed smoothly in coastal special zones, hotels and other service industries. After Guangzhou China Hotel, White Swan Hotel and Beijing Great Wall Hotel took the lead in public relations activities, 1984 The first manufacturer in state-owned enterprises to set up a public relations department-Guangzhou Baiyunshan Pharmaceutical Factory, 1984. Economic Daily reported and introduced the successful experience of Guangzhou Baiyunshan Pharmaceutical Factory in developing public relations, and published an editorial calling on all sectors of society to pay attention to and study socialist public relations, which played an important role in promoting the wide spread of public relations in China and the correct understanding and acceptance of public relations. Through the wide spread of the press, academia and all walks of life, especially the broadcast of the TV series "Miss Public Relations", public relations became famous almost overnight.

(2) The popularization stage from the mid-1980s to the mid-1990s.

It can be summarized as internal cold and external heat, internal worry and external invasion, and internal communication and external communication. Cold inside and hot outside refers to the hot speculation in the press and academic circles, which makes public relations become a hot topic and a popular occupation, while the public relations industry is wandering inside. Internal troubles and foreign invasion refer to "beauty public relations", cheating in the name of public relations, making public relations "four unlike" and worsening the external growth environment of public relations; Internal communication and external communication mean that public relations have laid a theoretical foundation for the growth of public relations by constructing China's characteristic public relations theory of "making foreign things serve China and making the past serve the present"; Externally, through the docking of advertising, marketing, news, publicity and other related fields, we seek a foothold.

(3) Since the mid-1990s, the relationship between the public and the public has entered a pioneering and innovative period.

The symbol of innovation is that public relations March into the planning industry. The proposal of public relations planning opens a new perspective for the construction of public relations theory, which not only deepens the connotation of public relations theory, but also expands the extension of public relations discipline and opens up the space for the development of public relations. Under the guidance of planning theory, public relations planning has changed from single event planning to CI planning, and public relations planning talents are constantly emerging. 2/kloc-0 At the beginning of the century, public relations are entering a period of rapid growth. China's economy has maintained sustained and steady growth, and the rapid development of high-tech and modern communication industries has provided a good environment for the healthy and rapid development of the public relations industry and the improvement of the overall level.