The difference between online advertising and traditional advertising

On traditional advertising, the advantages of network advertising:

1, network advertising powerful data tracking and analysis: including advertising display volume, advertising clicks, advertising click rate, advertising display or click attributed to the geographic region;

2, precision: according to the nature of the advertising content, you can select the relevant audience's website, display time, display geographic area, etc., according to the current page of the The search ads are more precise in displaying ads according to the target keywords;

3. Multiple payment methods: cpt, cpa, cpm, cpc, cps, etc. According to the characteristics of the advertiser or the advertised product, choosing the appropriate billing method can save the cost to a large extent. From the point of view of the overall offer of online advertising and traditional advertising, online advertising is much lower than traditional advertising.

4, interactive: SNS, blogs, microblogs, bbs, etc., can be better communicated and interacted with the product audience through certain planning or hype - this is what traditional advertising can never do.

5. Trend: In 2009, the United Kingdom became the first country where the size of the online advertising market exceeded that of TV ads, and the rise of online video ads has made some traditional TV advertisers switch to the more interactive and easier to track and analyze online video ads, coupled with the fact that most of the 70s, 80s, and 90s are spending their time through the Internet, and the increasingly large network coverage and the corresponding degree of activity are unmatched by traditional advertisements. Traditional advertising can not be compared.

On traditional advertising, the disadvantages of online advertising:

1, can be false. Due to the relative statistical and monitoring technology barriers of online advertising, some vendors without technical means, especially the traditional industry vendors can't carry out good monitoring and tracking of advertisements and advertising effects; and then due to the inadequacy of the laws and regulations related to online advertising, resulting in more and more serious falsehoods. Of course, traditional vendors, as long as through the exchange with the industry, due to the very low technical threshold, and there are many free or fee-based monitoring service providers, the problem of technical barriers can be well resolved;

2, some of the medium-sized and small websites or individual webmasters disregarded the morality of the randomly published without access to operating qualifications or business qualifications of the manufacturers of the advertisements, resulting in part of the type of online advertising credibility is low, in particular, the health,

Currently, I can think of so many.... If there are additions then add...

This is all I can think of at the moment!