What do companies need to do to prepare for service transformation

Enterprises to realize the service transformation to do what preparation?

To realize the service transformation is the key for enterprises to adapt to the new business environment, specifically, to do the following six aspects of preparation.

1. Service culture preparation

2. No boundaries with customers

To grow into a service-oriented enterprise, we must maximize the value of the user for the purpose of changing the traditional marketing model; we must make the staff in each position to take on the responsibility of helping the user to grow, i.e., through the expertise of the ability to play to enhance the level of the user's application of our products. For example, I asked the six and feed laboratory technicians to achieve can be from the supplier factory product quality control, product use effect tracking and analysis, the user purchased raw material quality control guidance, the user livestock and poultry pathology testing and other aspects of service.

3. User demand-driven process

To grow into a service-oriented enterprises, can not traditionally maintain the original functional departments, passively waiting for customer requirements, but should take the initiative to pull the internal process to solve the problem according to the user's needs.

Through the understanding of the service-oriented enterprise model, we can know that the process does not start from a certain position and end in another position, but starts from the customer demand and ends in the solution of customer problems.

4. The process defines responsibilities

The purpose of setting up functional departments is to make the advantages of specialized division of labor obvious, so this is actually duty-oriented, rather than problem-solving-oriented; it is the specialization of the person belonging to the specialization, rather than the specialization of the ability. To grow into a service-oriented enterprises, we can no longer take the scope of duties as the standard of setting up functional departments, but to enable employees to assume the corresponding duties in the process, collaborative solution to the user problem as the definition of the standard.

5. Nurturing employee service expertise

Service-oriented companies require employees to take responsibility for processes, to be directly involved in customer needs, and to improve their problem-solving skills. Employees must find process-based business expertise and measure their work by the value they bring to customers. Employees who fail to do so will be under pressure to streamline their workforce. For example, sales management staff can not just stay in the order processing level, but to understand the effect of the user, the value chain service platform information support, effective scheduling of resources, customer base information management, etc. to strengthen their service capabilities.

6. Service to value users

Service-oriented enterprises should be through the refinement of the value of the user's services, one business, the formation of templates, demonstration to drive the growth of the entire user community. Internally, we should pay attention to the ability of good performance employees to improve; externally, we should choose the excellent user groups and the company *** with the development.