E-commerce business plan template

As a college student, for the upcoming graduation of the work, a few students discussed a few people to do it themselves, the following is our plan. The following is a "e-commerce business plan template", for reference only, welcome to read.

E-commerce business plan template a

With the continuous development of society, people's living standards continue to improve, the city is becoming more and more congested, bringing inconvenience to people's travel and shopping, more and more people are becoming a house man and woman. With the rapid development of the Internet, the number of Internet users in China from 20xx years of xx million people surged to the current xx billion, and with the xx after the people gradually become independent of the market has the purchasing power, I believe that in the near future, the network will usher in the next rapid development of the era.

According to the CNNIC China Internet Network Information Center report, by the end of 20xx, the number of Chinese netizens had reached xx billion, an increase of xx% over 20xx, and the Internet penetration rate had reached xx%. After China's Internet users surpassed the United States and became the world's No. 1 in x month of 20xx, China's Internet penetration has once again made a leap, catching up with and surpassing the global average. By the end of 20xx, the total number of domain names in China had reached xx, an increase of x% compared with 20xx, and still maintaining the trend of rapid growth. By the end of 20xx, the number of websites in China, i.e., the number of websites of domain name registrants in China including both inbound and outbound accesses, reached xx million, an increase of x% from 20xx, the fastest growth since 20xx. e-commerce transactions in China reached a record-breaking level of nearly RMB x trillion in 20xx, while China's total retail sales of consumer goods stood at RMB x trillion in the same period. Compared to 20xx, B2B e-commerce transactions maintained a growth rate of about x% in 20xx, and B2C/C2C maintained a growth rate of about x% in 20xx, indicating that China's e-commerce has entered a period of rapid growth after more than x years of development.

First, the project's product introduction

The main product name: online group shopping organization platform (group buying network)

We provide services: to provide consumers with group purchasing services (the main), for merchants to provide advertising services.

The platform's main customer groups in the early XX, so the main area of operation at the beginning of the Higher Education Park, the service object group of students accounted for more than XX%, so in the initial stage of our services should try to focus on the students of this group.

We should try to make our service users enjoy the convenience, so that they can save more money or make more money.

It is important to make it affordable for the group we serve to go through our website, so that we can build credibility and visibility with the main buying power in the future.

2. Key Factors for Project Success

(1) Reinforce the brand credibility of the website and try to get recognition from consumers and businesses.

(2) really can provide consumers with safe, fast, convenient and affordable shopping needs, really can enhance sales for businesses and have a certain advertising effect.

(3) Whether it can establish a national marketing network in the shortest possible time.

The market positioning of the project

Pre-phase (half a year to one year) main customer groups: xx city 80, 90 after (mainly concentrated in xx city high school and college students), company staff

Mid-phase (one year to two years) main customer groups: xx city and other national x provincial capitals, 80, 90 after the students and the company staff

The main customer groups: xx city and other national x provincial capitals.

Later (two to five years) the main customer base: the first and second class cities in the country after 80, 90 students and company staff

Fourth, the project implementation objectives

Pre-period objectives: signed a cooperation agreement with x x merchants, an average of xx for each merchant to organize group purchases, an average of xx per organization to participate in the group. The average number of people participating in the group purchase is xx per group purchase. Realize total sales of more than xx million, the company gained revenue of more than xx million.

Medium-term goal: to sign cooperation agreements with xx merchants across the country, to achieve total sales of xx billion, the company gained x-x million.

Late goal: sign cooperation agreements with xx merchants across the country to achieve total sales of xx billion, the company gained x-x billion.

Fifth, the project competition

Currently the main competitors:, xx group, etc., these group-buying network is a start-up site, compared to us and not much advantage; and a single sales model, the sale of the product does not have the diversity of consumers do not have to choose and compare the space. And their websites are almost identical, no uniqueness and relevance, is bound to cause vicious competition. We are to take a variety of sales models, while online launch a variety of group-buying goods, consumers have more opportunities to choose, even if a product does not have a shopping demand, will not cause the loss of customer resources. And our main customer group in the early stage is for the 80, 90 students, so at different times we will launch goods specifically for this consumer group. They are now group-buying network is to take a single daily group purchase of goods, and can only be carried out in the city, if you want to expand the scope of business to other cities to set up branches, not only so that their expenses increase and for the business is not very convenient. So I want to use a model similar to Taobao, when people register as a member of our website, there will be a management of their own backstage, in this backstage can manage their own accounts; if you are a merchant, as long as you provide ID cards, business licenses and tax registration certificates of the photos in the website, after passing our audit you can be free to become a cooperative merchant in our website, you will be able to every day! You will be able to post one of your goods on our website for group buying (this is the source of group buying goods on our website); we will take x%-x% from the merchant's sales amount. This allows us to expand our sales to the whole country from one location. Our advantage is that we are not limited by the type of goods and the sales area, so we can buy any goods. This way we can make our sales in a very short period of time to cover the whole country, so as to achieve the purpose of rapid occupation of the market, so far I have only found a group buying network called LaShou covering the most cities, but we take this approach is to expand our commodity resources to every corner of the country, as long as you are registered in the Administration for Industry and Commerce merchants, even if you are far away from the remote villages, you can still have your own group purchase. You can still have a network marketing platform of your own.

Six, the project's financial needs

The first year, the rent xx square meters, each square meter does not exceed x yuan per month.

Labor wages: a technician x yuan + bonus (mainly responsible for the site's security, website program modification or secondary development, uploading goods, etc.); accounting a base x + commission + bonus; marketing + promotion staff x (mainly responsible for contacting merchants to publish group-buying goods and do the site's offline promotion) base x + commission + bonus + end-of-year awards; customer service x (mainly responsible for giving the The customer service staff x (mainly responsible for the consumer to introduce our business and website online publicity as well as to answer the consumer questions) the base x + commission + bonus.

Promotion costs: including flyers, discount cards, Baidu, Sogou promotion, etc., is expected to x million yuan. Website construction costs: including domain names, hosts, databases, custom website programs, company hardware facilities, etc. is expected to x million yuan.

Through the budget: the project start-up capital needs x million. Follow-up funding needs in a year about x million to x million dollars.

E-commerce business plan template two

xx Bank's latest research report predicts that China's personal consumption e-commerce market (including B2C and C2C), in the next five years will reach a compound annual growth rate of xx%, and the total market size will reach RMB x trillion in 20xx, accounting for x% of the total domestic retail sales. At the same time, China's Internet penetration rate will rise to xx%, and the total number of individual users will reach x billion. xx Consulting recently released the core e-commerce data for the second quarter of this year. The overall e-commerce market transaction size increased by x% YoY; the online shopping market still maintains a higher growth of x% YoY, reaching xx billion yuan; the B2B e-commerce market is affected by the continued macroeconomic rebound, the transaction size has maintained a stable growth, an increase of x% YoY, reaching x billion yuan.

China's e-commerce market transaction size in the second quarter of 20xx grew steadily, up x% YoY to reach x trillion yuan; the overall pattern of the market is stable, with the share of air tickets and hotels in online transactions rising slightly to x%; the share of online shopping transactions remained at x%, and the share of B2B e-commerce transactions amounted to x%; the online shopping market increased by x% year-on-year; and the online shopping transaction size High-speed growth, year-on-year growth rate of x%; Jingdong Mall rapid development, rapid increase in market share; online shopping segmentation trend, the clothing category transaction size accounted for x% of the overall scale of online shopping; clothing online shopping market transaction size reached x billion yuan, a small increase from the previous year.

As people's living standards continue to improve, more and more people have a private car, is the city traffic is deteriorating; to the people's travel has brought a lot of inconvenience, but also come more and more people choose to online shopping, especially after the 80's and 90's gradually have the purchasing power, in the next x to x years, e-commerce will usher in a rapid development of the era.

1, market research

National market size: the number of Internet users in China has exceeded x billion, and the number of online shoppers has reached x billion. xx Bank's latest research report predicts that China's personal consumption e-commerce market (including B2C and C2C), in the next five years, will grow at a compound annual growth rate of x%, and that the total market size will reach RMB xx trillion in 20x, accounting for x% of the total retail sales of China. The total market size will reach RMB xx trillion in 20x, accounting for x% of total domestic retail sales. At the same time, China's Internet penetration will rise to x%, with a total of x billion individual users.

First, the purpose and business model

Purpose: to become the industry's leading professional bags wholesale website;

We sell more than just a piece of bag, but also a sense of sensibility and fashion; a positive and optimistic modern lifestyle;

Business model: BTOC business model;

Website and physical location of the site. p>

Combination of website and entity.

II. Product Overview

Cloth bags, leather bags, bamboo craft bags, straw bags and so on.

Three, market analysis

With the social and economic, cultural leap forward, people are increasingly focusing on the grasp of fashion elements and the pursuit of individuality and charm. Especially as a part of women's daily dress up essential, the bag has become a lot of women in the dress to consider the hot spot. More and more women have realized that the bag in the overall clothing will bring extraordinary effect. Clever matching can not only enhance personal temperament and taste, but also a good companion in daily work and life. A fashionable urban woman has a few different styles and different materials of the bag has long been not surprising.

According to relevant statistics, the Chinese market in recent years, the consumer demand for leather goods can reach tens of billions of dollars a year, the total consumption of the world's total consumption of nearly 50%, leather culture shows a strong momentum of development and more and more diversified market trends.

The adjustment of global industrial structure and the rapid development of information technology have provided a new foundation and space for women's employment and entrepreneurial activities. As they participate in economic construction, they are increasingly showing their own value and advantages. Those who have a good educational background of knowledge of women are not willing to program the nine-to-five work, more and more people into self-employment, a large proportion of which is engaged in apparel sales and other industries, they are generally equipped with the basic skills of e-commerce, which adds to the search for sources of supply of goods to add convenience, and thus the network of wholesalers came into being. The network wholesale generally has zero inventory, do not have to rent a storefront room and other low-cost advantages, has a very strong competitiveness and development potential.

E-commerce business plan template three

xx bags city - is approved by the xx city xx district government's key projects, xx township government economic park holdings focus on the development and construction, control planning xx acres, of which xx acres of land for trade and commerce, with an investment of xx billion yuan yuan, is a set of industry, trade, information, logistics, display, research and development as one of the large bags, leather goods professional market. There are as many as 30,000 luggage enterprises in the neighboring xx provinces, and there are hundreds of them in x city and its nearby areas, thus forming a strong industrial support. After the completion of the Shanghai Luggage City will be inclusive of a large-scale, complete chain of industry and trade clusters, can absorb more than xx manufacturers into the city property development, can arrange x million people employment. After the market is put into operation, the annual turnover is expected to reach x billion yuan.

One, competitive analysis

The current development momentum is the most rapid, but is located in xx, geography, information advantages can not be compared with Shanghai, but they are now out of the xx, xx has an office.

Located in x, in the early stages of development, the scale is still relatively small.

Location x, network promotion is not very successful, but is catching up.

Second, the financial forecast

The initial 1-year operating costs are roughly in the x million yuan (the actual initial investment of about x million yuan), to reach break-even by xx month in 20xx, while opening x ~ x physical stores in x.

Three, the marketing mix strategy

Because we are an e-commerce type of business in the early stages of entrepreneurship, so the use of network promotion-based marketing.

Traditional media: taking into account the cost and effect of the early stage of the business, do not consider for the time being;

Network promotion: buy keywords on Google, Baidu, network rankings, the purchase of the network real name (3721), in Taobao, eBay store, become a member of Alibaba "honesty", and strive to join the Alibaba "honesty" earlier. Strive to join Alibaba "China supplier" earlier, at the same time in the Tianya, Ruili, worry-free group buying, and other well-known forums, posting, posting, in order to enhance the publicity.

Promotional tools: through the QQ group, forum posting methods, new members into the membership or in a specific time period (such as xx month x to x month x) registered members and posters have the opportunity to get a free website to provide the fashion bag to increase the popularity of the index, such as the forum at the same time the highest number of people online. There are also in the free online store platform to do a special sale recommendation, such as the choice of a small cloth bag. It should be said that people who log on to this store opening platform will see that this is good publicity for the store. This kind of publicity is still very attractive, many buyers will pay attention to your store to see what your next period of preferential activities, so that the popularity is gathered.

Intelligence collection: According to my observation, now the same kind of website information protection awareness is not strong, resulting in public customer information, now I have collected wholesale class of prospective customers basic information xx or so, the main contact information for the QQ, E-MAIL and telephone, etc.; in the Amoy package, eBay, a shoot, pat, Netease album can also find the contact information of potential customers; if we can fight for the x% of the Customers, we can reach 60 customers in the short term, reducing the risk of investment;

Campus promotion: colleges and universities floating business: According to the survey, college students across the country has reached more than xx million students, who are strong consumers of fashion products and potential consumer groups. College students are the future leaders of consumer fashion and direction, especially in the consumption of high-grade goods. According to the survey, the media that college students often contact nowadays, the network accounts for x%, TV accounts for x, magazines account for x%, newspapers account for x%, radio accounts for x%, and others account for x%. It can be seen that the network publicity and television advertising for college students is more desirable publicity media; college students' after-school life should be colorful, the Internet accounted for x%, so you can through the bag design contest, recruiting sample models and other ways to attract their eyes; at the same time, we can also develop the development of foreign college students to open up the local market, so that they can become partners in the business. Developing the college student market is not only gaining the current market space, but also very meaningful to the long-term development of the enterprise;

Social image: support the National Hope Project as much as possible, increase the number of subsidized quotas year by year, cultivate the sense of social responsibility of the enterprise's employees, and establish a good social image of the enterprise.

e-commerce business plan template four

xx information services company is a new type of e-commerce company, the purpose of which is to provide professional and detailed online software services and leisure and entertainment club information query services based on the network. By providing professional, convenient, personalized and fashionable new services, we strive to meet customers' needs by taking convenience as the guide and customer satisfaction as the goal, gain profits through various profit-making modes, and create famous brands.

The company is a company in the founding stage, the initial development of xx as a base, the service for two target groups: information query services mainly for high-level business people, white-collar workers and young hobby fashion entertainment consumer groups: online software services mainly for small and medium-sized entertainment clubs. The company strives to provide customers with the most accurate, fastest, warmest and most thoughtful network services, thereby promoting public entertainment consumption and driving the economic development of xx.

One, market positioning

In the company's purpose, we have positioned the company's target market for the market in two general directions, one for the query service information providers - leisure and entertainment industry clubs; the second is for the majority of the need to carry out the information The first is for the information provider of the query service - the leisure and entertainment industry clubs; the second is for the majority of consumers who need to carry out information query services.

Leisure and entertainment clubs for this market positioning, our services mainly include the provision of enterprise yellow page links, publish the club's special services and other information; network advertising; recommended business; online software services. The survey shows that the informatization of the leisure and entertainment service industry is very low, which makes it impossible to reduce the office operating costs, which affects the expansion of the business model of the enterprise. The services provided by the company for leisure and entertainment clubs help to achieve the company's win-win and even multi-profit goals.

For the information query service consumer groups, we provide a variety of information on leisure and entertainment query, the target market positioning in the enthusiasm for entertainment, have a certain economic base and have modern communication tools on the consumer groups. The data show that with the continuous growth of the economy, people's living standards continue to improve, more and more people tend to go to a variety of leisure and entertainment facilities or places to spend their leisure time, and as long as the economy continues to move forward and the further impact of the communication culture, the consumer groups in this market will become more and more, especially those who love the new trend of fashion, optimistic people.

Our services

Through the reasonable segmentation of the market, the company's services will also be aimed at the two target markets to provide customers. Here, we mainly first briefly introduce our company's two featured services, other specific service mode see Chapter III products and services.

Featured services - information query services:

1, the current situation of the entertainment facilities and venues query business

To provide the current number of customers in the entertainment venues, the query of the use of resources and so on. Through the docking with the backstage database of each entertainment club and the support of online software services, it realizes the information **** enjoyment, and the customers can know at the first time through the query whether there are empty seats, empty rooms, idle facilities and other immediate business conditions in an entertainment club.

2, an industry of entertainment facilities and clubs of the full range of comparative query business

Provide the industry's entertainment will be the details of the industry, including the types of services provided, charges, etc.; at the same time to provide the characteristics of the industry's entertainment venues, comparison, so that customers can better select the clubs suitable for their own. The business focuses on online click query.

In order to make the company's featured service development space is greater, we need to establish information system with more entertainment clubs

Connection, even if its dynamic information, but between the small and medium-sized entertainment clubs can not realize the problem of informatization, the company withdrew from the opening of another highlights of the service specifically for the entertainment clubs, the company's initial estimate, the service will be the company's strategic development of an important part of the future, but also an important part of the company's profitability.

This service is an important part of the company's strategic development in the future, and is also an important source of profit for the company.

Highlight service - online software service: the company developed an online information management system for small and medium-sized entertainment businesses without information technology. Merchants through the Internet online operation of their own information systems, not only eliminates the development of large-scale enterprise information systems brought about by the high cost, but also eliminates the enterprise usually system maintenance and other huge management costs, thus helping enterprises to achieve E management, improve the competitiveness of enterprises and labor productivity. At the same time, the company can through the enterprise's online information system, at any time to understand the business situation of the enterprise, so as to lay a solid information foundation for the information query service, to achieve a multi-win. Online software services a number of large foreign vendors are optimistic about the field, including Microsoft, Google and so on, and China in the field is not yet very mature technology, fewer competitors, very promising development.

Three, competition

Information query industry, our competitors are related to this industry related positioning site, such as: China Tonight, xx life easy, and so on, as well as including the general use of the 114, 160 query service will also become our competitors in a market segment. Because we adopt a new and convenient way of inquiry and configure a professional and detailed database, we are fully e-commerce and brand new in terms of our business mode. By combining with a variety of modern communication tools and methods, we have two advantages, one is to save customers' time costs, customers can get the fastest access to the information they need at any time and anywhere; the second is to help customers fully understand the various entertainment facilities and venues in Guangzhou, so that they can target consumption, effectively reduce their expenses, obtain the largest consumer surplus, and truly realize the mutual benefit.

In terms of online software services, since this area is still in its infancy in China, there are relatively few and immature competitors from the outside, so competition in this area can be disregarded.

Fourth, the team advantage

Our team is composed of some of the best students from various colleges of the University of xx, the team members are mainly from the e-commerce, finance and investment, marketing, human resources management, public **** relations, computers and other majors, so we are in the company's management structure

All aspects of the framework have a better management, technology theory foundation.

The team members are mainly from e-commerce, finance and investment, marketing, human resources management, public relations and computer science.

Team members in the academic aspects of the achievements are mainly: to assist the teacher to participate in the preparation of "e-commerce economics", "e-commerce case study" and other textbooks; to assist the teacher to complete the academic paper and published in the "Management World" and so on.

In addition to rich professional knowledge, many team members have a lot of social work and practical experience, some have been recommended to the Sina xx branch internship, participated in the development of the Sina xx campus board of the background management system, and undertake most of the webpage production work. Some of them have been interned in the finance department of xx company's xx branch and have performed well.