Traditional Culture Encyclopedia - Traditional stories - Agricultural product sales channel

Agricultural product sales channel

Agricultural products sales channels: through offline wholesale to farmers' markets, online publicity in friends circle, mass publicity and live broadcast with goods. Sales channel is the transportation and storage process of commodities from producers to consumers or users, which not only reflects the economic process of commodity value change, but also reflects the spatial route of commodity entity movement.

The transfer of products and services from producers to consumers or users should be based on the transfer of commodity ownership. If the manufacturer sells its products directly to consumers or users without going through intermediaries, this is a direct transfer of commodity ownership. But usually, manufacturers resell their products to consumers or users through a series of middlemen.