History of Shanzhai Brand Gene of Sichuan Automobile Mustang Brand

Early Sichuan Automobile: Originated in 1980s ● Early ups and downs of Sichuan Automobile: Established in 1980s/Once sold nearly 10,000 vehicles annually.

In the late 1980s, the predecessor of Sichuan Automobile Mustang was Chengdu Automobile Repair Factory, which was a state-owned enterprise and a new automobile industry. The benefit of this factory is very good. It can be said that Chengdu garage was a unit that many people wanted to enter at that time.

1988, under the impetus of the local government, Chengdu Automobile Repair Factory merged with Sichuan Dongfanghong Automobile Repair Factory, Wenzhou Automobile Repair Factory and Sichuan Jinding Bus Factory to form Chengdu Light Automobile General Factory, which opened the road to modern automobile manufacturing. At that time, the automobile manufacturing industry was almost zero, and many domestic automobile manufacturing enterprises were slowly transformed from automobile repair shops. As a result, Chengdu Light Vehicle General Factory slowly ushered in the most brilliant moment.

At that time, GM mainly produced three brands of vehicles: Mustang, White Deer and Jinding. By the early 1990s, there was a great demand for automobiles in the market, especially in public security and inspection agencies all over Sichuan, who were proud of owning a wild horse. At that time, the price of a model was more than 70 thousand yuan. Even then, there are many units waiting in line to buy a car at the gate of Sichuan Automobile every day.

Among the three major brands at that time, Mustang was the most famous, mainly supplying the Sichuan market. At that time, it was a national inspection-free product, which is also the reason why Sichuan Automobile Industry Group later revived the "Wild Horse" brand. From 1992 to 1994, it was the most glorious year of Chengdu Light Vehicle General Factory, with an annual sales volume of nearly 10,000 vehicles. 1In May 1994, Chengdu Light Vehicle General Factory merged with three other wholly-owned automobile enterprises in Chengdu to form Sichuan Automobile Industry Group Corporation.

However, the good times did not last long. At that time, China automobile enterprises began to try to take the road of joint venture, such as Shanghai Volkswagen, Beijing Jeep and Guangzhou Peugeot. Mustang also talked about joint ventures. At that time, negotiations were held with foreign car companies such as Toyota, Mazda and Ssangyong, but in the end, due to various reasons, the joint venture could not be negotiated. With the change of the market, mainly influenced by joint venture car companies, Mustang began to decline in 1996, and its sales declined, and disappeared for a period of time in the following years.

Chuanqi Fuxing 1: acquired by real estate company.

● Sichuan Automobile Renaissance 1: It was acquired by a real estate company.

Until September, 20021year, Sichuan Automobile actually existed in name only. At that time, Anzhi Fu Jeer, the boss of Fulin Group, another enterprise in Sichuan, recommended and took a fancy to the land of Sichuan Automobile at that time, so he bought Sichuan Automobile Group. Fulin Group, a subsidiary of Sichuan Automobile, started from real estate, and owns five major industries: real estate, transportation, industry, medical care and commerce. Its total assets rank among the top 500 private enterprises in China. There are four plots of Sichuan Automobile purchased by An Zhifu, two of which have been requisitioned by the government. The remaining 1.20 mu of Goldman Sachs Bridge and more than 30 mu of Hongpailou are all good real estate development plots in An Zhifu's view.

Subsequently, with the approval of the relevant departments of Chengdu Municipal Government, Sichuan Fulin Industrial Group Co., Ltd. merged and reorganized Sichuan Automobile Industry Group Co., Ltd. as a whole, and began to carry out factory renovation and technical transformation. It has been listed as an automobile manufacturing enterprise in the 11th Five-Year Plan by the people's governments of Sichuan Province and Chengdu. For Sichuan Automobile, it has officially transformed from a state-owned enterprise to a private automobile factory.

After 202 1, although Sichuan Automobile was reorganized, it can be seen from the above that Fulin Group was unwilling to acquire Sichuan Automobile at first, but it was not until 202 1 that An Zhifu decided to gather all the strength of Fulin Group to develop automobile manufacturing. Prior to this, Sichuan Automobile began a five-year "idle period" after being acquired. During this period, Fulin Group's real estate, transportation and other industries developed rapidly, and An Zhifu's personal wealth grew rapidly.

Of course, it is a bit wrong for Fulin Group to say that it was completely idle, because at that time, Sichuan Automobile had no production base, no models, no technology and no talents, so it was very difficult to restart the Sichuan Automobile Project. At that time, Fulin Group also acquired two industrial enterprises related to automobiles. One is Sichuan Shanchuan Automobile Factory, and the other is Chengdu Machinery Basic Parts and Equipment Development Center, which produces special grinding machines for automobiles. To a certain extent, this is also the preparation for Sichuan Automobile to return to the rivers and lakes.

By 200217th Chengdu Auto Show, the prototype of Mustang was exhibited for the first time. Its chassis is independently developed by Sichuan Automobile Co., Ltd., and its power system adopts 49 1Q engine imported from Chen Xin Mianyang Toyota 4Y technology. Configuration, reversing radar, car hands-free phone, power steering, electric rearview mirror and other facilities are complete. At that time, it was planned that the new Mustang SUV would be officially unveiled on 202 1 10 and the price would be announced. It was estimated to be around 70 thousand, and then there was no news.

After the launch of the new Mustang SUV, the distribution of sales and service networks will also be launched one after another. At the same time, the research and development of the second generation SUV of Sichuan Automobile Co., Ltd. is also in progress. According to Wang Nan, the general manager of Sichuan Automobile Group at that time, the second-generation SUV was positioned as a leisure multi-function vehicle, with the shape designed by Italian experts and the intellectual property rights of its core components also controlled by Sichuan Automobile. It seems that Sichuan Automobile is ready to reopen the market, but all this has just begun.

To tell the truth, the design of this prototype was absolutely fashionable at that time. However, after Xinye Ma was a flash in the pan at the auto show, there was no news again. At that time, Sichuan Automobile didn't even have a decent production line except for the prototype. It was not until the end of 20021that Sichuan Automobile began to invest 300 million yuan to build a new production base in Longquan, covering an area of nearly 300 mu. At that time, all the bases of Gaosheng Bridge were moved to Longquan.

Chuanqi Fuxing II: Joint venture with Zhong Yi to build a car

● Sichuan Automobile Renaissance 2: Joint venture with Qingdao Zhong Yi to build a car.

Although there is a base, there is no corresponding car-making technology, which is the biggest problem that plagues Sichuan Automobile, including the biggest challenge that Mustang is facing now. While building the base, Sichuan Automobile Company, eager for talents, chose to cooperate with Qingdao Zhong Yi Automobile Factory to produce automobiles. Qingdao Zhong Yi is a factory jointly operated by China Tobacco Company and Qingdao Municipal Government. At that time, Qingdao wanted to build cars, and China Tobacco had money, so China Tobacco Company and Qingdao Municipal Government entered the automobile industry. In 1970s and 1980s, they bought four models of equipment from Rover's two product platforms, but they have been in operation for more than two years. In that year, they also produced a car called Jiefang Lubao. Using Rover chassis and Toyota 8A 1.3L engine, more than 3,000 vehicles were produced and stopped production.

At that time, Qingdao Zhong Yi's production equipment was bought for many years and never sold. In the words of the person in charge of Sichuan Automobile at that time, "Although these things are a pile of leftovers from Zhong Yi, Qingdao, they can still be eaten, and beggars cannot be ignored. This is the positioning of Sichuan Automobile. " With the help of this incident, many media publicized that Sichuan Wild Horse used Rover's genes to produce new cars. In fact, few people know the story behind it.

After purchasing the production line in Zhong Yi, Mustang developed four brand-new prototypes, which were unveiled at the West Expo on 20021. But strangely, this series of models are exactly the same as the models unveiled at the 202 1 Auto Show, just a flash in the pan and did not follow the trend.

In addition to technical and intellectual property issues, the reason may also be related to Zhang, the general manager who joined Sichuan Automobile Company in 202 1. 202 1, Zhang, former sales general manager of Beijing Jeep, Huatai Hyundai and Fuqi, became the general manager of Sichuan Automobile. In more than a year, Lin built a new factory with complete technology for Chuanqi, but he resigned on 20021due to differences within the board of directors and doubts about the economic goals of that year.

Subsequently, until May of 20021year, the first self-proclaimed "British descent" Mustang F99 after the "resurrection" of Sichuan Automobile was officially listed, with a price of 598,000-698,000. At this point, Sichuan Wild Horse officially returned after years of silence. In appearance, in fact, many people can see that it is similar to Forester at a glance, but in power, it is equipped with Toyota's 1.5L displacement CQ4C 15 engine, with a maximum power of 98 HP and a maximum torque of 132 Nm. There are four-wheel disc brakes, ABS, double airbags, automatic air conditioning and so on. On the day of listing, Mustang F99 was at

Sichuan Automobile 3/4 Revival: A Rich Product Line of Shanzhai

● Sichuan Automobile Renaissance 3: hype enhances popularity.

Because Sichuan Automobile Mustang has been "silent" for many years, it is really difficult to attract the attention of Chinese people only by a F99 model. Since 202 1, Sichuan Automobile has carried out a series of hype. First of all, some media broke the news that Sichuan Automobile will spend $500 million to acquire Hummer. I believe many people know the news that Tengzhong Heavy Industry acquired Hummer. However, the news that Sichuan Automobile acquired Hummer was actually earlier than Tengzhong Heavy Industry. However, before the "acquisition storm" spread for a long time, Sichuan Auto officials came out to rumor that it was untrue.

In addition to the acquisition of Hummer, in fact, before the listing of F99, Mustang also claimed that Gillian would endorse the listing of F99. When the "Yanzhaomen" incident in Edison Chen was exposed, both "Gillian" and Edison Chen were questioned by the whole people, and the incident gradually subsided. Later, Mustang claimed to invite Gillian to speak for her, thinking that her temperament was quite compatible with Mustang's new car F99. However, Gillian's endorsement failed.

20 10 car model "The Beast" was exposed to the "Yanzhaomen" incident, and then Mustang also expressed its intention to invite the Beast to speak for the Mustang and attend the Beijing Auto Show as a Mustang car model. However, the Mustang official subsequently responded that the "Beast" is only one of the alternative spokespersons, and the Mustang has not contacted the "Beast". Open to the media without contact, this is undoubtedly hype.

On 202 1, another professional manager, zhangxin, joined Sichuan Automobile Mustang. Zhang Xin, the former general commander of MG project of Nanjing Automobile Group and executive vice president of Beijing Automobile Co., Ltd., vowed to turn Sichuan Automobile into a profit after coming to Sichuan Automobile, but Zhang Xin left Sichuan Automobile in just one year. As for the reason, at that time, Sichuan Automobile hoped that Zhang Xin would develop new models on the basis of the original Rover technology and pay close attention to product quality, while Zhang Xin focused on developing small MPV models, which was equivalent to knocking down the original Rover technology and building new models. Then the differences between the two sides became bigger and bigger, which led to Zhang Xin's departure. As a result, An Zhifu no longer believes that professional managers can save Sichuan Automobile, so from 202 1, An Zhifu started the daily work of the general manager of Sichuan Automobile himself.

In 20021year, Sichuan Automobile released three new F-series models: F 10, F10 and F 12. In fact, all three models are based on F99. From the front, it is very similar to Audi A3, Subaru Furman and Kia Chi Run. Today, the F 10 and F 12 of these three models have been listed, and the price is 40,000-70,000 yuan.

In addition to these three models, it is even more exaggerated that at the 202 1 Chengdu Auto Show, Mustang "copied" three brand-new models, namely, F 16, T-SUV and E-SUV, which are very similar to Audi A4 Travel Edition, Volkswagen Tiguan and finidi EX, and the imitation degree is amazing.

Mustang F1620141.6L Manual Deluxe Model Home | Parameter Configuration | Picture | Word of Mouth | Model Quote Manufacturer's Guide Price 0.0000000.

At 202 1 Chengdu Auto Show, Mustang F 16 was officially listed, but the F 16 listed this time is completely different from the F 16 exhibited in 20021. The F 16 on sale now is a small SUV with a price of 55,800. 202 1, F 16 became electric taxis, which were first used as taxis in Longquanyi District of Chengdu.

In the next few years, it seems that every year at Chengdu Auto Show, wild horses always make us dumbfounded. At the 202 1 Chengdu Auto Show, Mustang booth brought three models: A-MPV, M3 1D and B60X, among which A-MPV is highly similar to mazda 5, M3 1D and B60X are "Erffa of NV200 body lines" and "Freelander 2+ Touareg" respectively. At present, there is no news about other models except B60X, an engineering vehicle that rolled off the production line at the end of 20021.

By 202 1, Mustang Motor also exhibited Mustangs M72, M302, M306 and F 18. M306 is a small SUV with a wheelbase of 2560mm, and its power system is a combination of 1.5L engine and a 5-speed manual or CVT gearbox. M302 is an MPV model with 1.5L engine and 5-speed manual transmission. Mustang M72 adopts double-door design, looks like a smart sports car, and is powered by electric power, with a top speed of 120km/h and a cruising range of 180km. F 18 is an SUV that looks like Sulanto.

In addition to some models exhibited at the auto show, we also exposed many "brand new models" of Mustang, such as Mustang S series, F 19, S-MPV, Mustang C 18 concept car and so on. Among them, the S series draws lessons from Bentley's design ideas. F 19 is also a Subaru forester for reference; S-MPV still draws lessons from mazda 5's design, but the concept car C 18 exhibited this year is very innovative, and the design inside the car is also very beautiful.

We also communicated with the factory staff about the "shanzhai" behavior of Mustang. The relevant person in charge of the manufacturer said that China's automobile industry started late, and the real start was at the end of last century, so it was slightly weak in automobile R&D and manufacturing, and there was still a big gap between national brands and overseas brands. In today's automobile market, joint venture brands occupy a large share. In this case, independent brands should have a good attitude. China people are good at learning, and imitation is also a learning process. Wild horses adhere to the process of learning, learning from and surpassing on the basis of not breaking the law.

In recent years, it can be said that Sichuan Mustang has imitated many models, but there are not many models that are actually mass-produced. In addition to the discontinued F99, F 10, F 12 and F 16 are still on sale. Now we really can't predict what models Mustang will launch in the future, because we can also see the reasons why many new models "developed" by Mustang are not mass-produced. Apart from technical problems, the biggest problem is intellectual property rights, and blind imitation may violate the law at any time.

Summary:

In fact, we don't want to criticize the right or wrong of Sichuan Automobile's hasty imitation. From a historical point of view, the spirit of Sichuan Automobile's longing for revival is admirable. Although there are many detours in the middle, as a "small factory", the road they take is undoubtedly hard. Since 202 1 Sichuan Automobile Co., Ltd. prepared for revival, Sichuan Automobile Co., Ltd. has made many attempts from "begging" to imitation in the early stage. At present, Sichuan Automobile is still in the primary stage of the development of automobile enterprises, and it is still a question whether it can go further in the future. What we can do is to give them more encouragement and support. @20 19