China's traditional culture has a long and profound history, what are the forms in which these cultures can be passed on?

Protecting traditional culture and absorbing foreign culture to build Chinese characteristics China is one of the world's ancient civilizations, foreign cultural exchanges have a long history. According to historical records, China's foreign cultural exchanges have a history of more than 2,000 years. From the Silk Road opened by the Qin and Han Dynasties to the Jin Dynasty Fahian's trip to South Asia, from the Tang Dynasty Xuanzang's journey to the West to the Ming Dynasty Zheng He's journey to the West, in the development of the Chinese nation's history, many aspiring scholars, monks and scholars, workers and merchants, tireless, long-distance trekking, and the sweat and blood spilled in the path of cultural exchanges between China and foreigners, leaving behind a number of memorable exchange of historical narratives for the civilization of the Chinese nation and the development of the world's culture made an outstanding contribution to the development. They have made outstanding contributions to the civilization of the Chinese nation and the development of world culture. Since the founding of the People's Republic of China, China has experienced ** and reform and opening up, and in the past 50 years, China's foreign propaganda and exchange has grown together with the country. However, in today's reform and opening up, foreign cultures are flooding every corner of China, and this status quo has already had a non-negligible impact on the youth of the new era. In the face of the traditional culture of five thousand years of civilization, it should be deep into the bone marrow of every person. However, the contemporary youth in the face of the impact of two very different cultures, how to deal with this problem has always troubled our young generation. According to a survey, Western culture, mainly American culture, dominates the foreign cultures that young people come into contact with. Whether it's movies, TV shows, or music, the penetration of American popular culture products into Chinese youth is unmatched by other cultures. The wind of foreign culture has been blowing into the land of China for a much shorter period of time than the history of the formation of local traditional culture, however, it has been able to have a considerable number of favored people in a relatively short period of time, and can even challenge the local traditional culture. The reason why foreign fashion culture can be embraced by many young people is not due to its rich or far-reaching connotation, but through the efforts and breakthroughs in publicity, packaging, campaigning, etc., to create a bright image of the youth's preference, which is precisely what the traditional culture itself has overlooked. China's traditional culture is proud of the profoundness of the content alone, while ignoring the external packaging and other necessary means of publicity, resulting in the form of inferior status quo. A very simple example, in recent years, foreigners' Valentine's Day in China's large and medium-sized cities, young people and college students are increasingly popular. Why do our young people celebrate Valentine's Day? Is it purely to pursue the romance of the festival, or to recognize the cultural connotation of the festival? The traditional "Tanabata" festival also represents love, why is it not popular? How to promote national culture and actively explore the cultural connotation of traditional festivals? In fact, "Tanabata" is also celebrated by some people, only that there are fewer people. In terms of these two festivals alone, they are really interesting. "We all know the ins and outs of Tanabata, but not many people know about Valentine's Day. Those who know about "Tanabata" know that this holiday is not romantic, but also has a sentimental mood, but so be it. The important thing is that all festivals should have some rituals and symbols, which "Tanabata" does not have. In addition, CCTV host Rui Chenggang said Starbucks opened into the Forbidden City is a waste of traditional Chinese culture, called for Starbucks to be driven out of the Forbidden City, that it "undermined the Forbidden City's" sacred ". A stone stirred up a thousand waves, a time, the concurrence of the people, the opponents are surging, there is a great momentum to break through all the nets. Opponents believe that Starbucks into the Forbidden City is the erosion of traditional Chinese culture. The Forbidden City, a corner of the ancient hall, the famous coffee shop Starbucks has been open here for six years. "Starbucks" is a representative symbol of the spirit of American consumerism, more associated with petty, fashion, which can be harmoniously matched with the evening drums and morning bells, cool and majestic Forbidden City? In the context of globalization, Chinese and Western cultures will inevitably intersect with each other, and confrontation and conflict can easily arise between foreign consumer culture and local cultural heritage. Starbucks and the Forbidden City, is so direct "fire". Starbucks in the Forbidden City has been open for six years, six years, people have become accustomed to its presence, although it and the Forbidden City's hallowed atmosphere is always a little out of tune. In response to this event, the global president of Starbucks made the following answer: 6 years ago, at the invitation of the Palace Museum, Starbucks opened a branch in the Forbidden City. We opened this location with respect and sensitivity to the cultural and historical traditions of the Forbidden City. We have always and will continue to express our respect for the local history, culture and social customs (of the Forbidden City). We have also made a serious effort to adapt the store to the environment of the Forbidden City. According to Chinese scholar Professor Sun Xiaozhong of Shanghai University's Center for Contemporary Cultural Studies, when the Forbidden City lost its imperial power, the space formed a symbol of traditional culture internally and became synonymous with China externally, the most Chinese of contemporary symbols. Starbucks is a foreign consumer culture, and its presence in the Forbidden City is no longer a matter of commercial operation, but actually announces the appropriation of traditional Chinese cultural space by a global consumer culture. Each culture has its own dominance, in a variety of cultural trends come today, pure culture should become the main body of Chinese culture, "Starbucks in the Forbidden City" is a violation of the subjectivity of Chinese culture. However, I have a lot of feelings when I see this situation of diverse opinions. I think that both Chinese and foreigners who love the Forbidden City certainly want to see a "harmonious, beautiful and complete Forbidden City, both visually and audibly, not a place distorted by billboards or stores." These simple facts, to a large extent, show that the heritage and return of culture, is the society of all

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