Why do cars launched by new forces make cars smarter than traditional cars?

At present, in addition to traditional car companies, domestic new energy car companies have also emerged a number of new forces to build cars. Most of the models launched by the new forces are equipped with smarter configurations. For example, many models launched by the new forces are equipped with L2-level autopilot system as standard, and some models also have many excellent performances in human-computer interaction. Judging from the models launched by traditional car companies, they are somewhat conservative in terms of intelligence. Why is this happening?

Judging from the start of the new forces of car-making, although they have not been involved in car-making before, most of them are related to cars. For example, the boss of Weilai Automobile is the founder and CEO of Easy Car Network, and Li Xiang is one of the founders of car home. At present, car home and Easy Car are also relatively large car portals in China. As the person in charge of these automobile portals, he actually knows the needs of consumers and the pain points of the current automobile industry, and will definitely add many unique elements when designing vehicles. With the younger development of automobile consumer groups in recent years, many aspects of automobile design are more targeted at young groups, and intelligent product design is more favored by young consumers.

At the same time, unlike traditional car companies, this new force has no traditional car-making consciousness and will not be bound by traditional design. Dare to think and do is the biggest feature of the new force at present, and it can also be said to be an advantage. Moreover, from the current point of view, building a car is not as simple as originally thought, and the requirements for funds in the later period are very high. Without some special designs, it is difficult to attract investors. Moreover, there is no advantage in the traditional vehicle design, but in terms of intelligence, both traditional car companies and new forces are crossing the river by feeling the stones. If some new concepts can be put forward in this regard, it will be easier to obtain financing opportunities.

abstract

At present, many new forces pay more attention to intelligent design, on the one hand, to meet the needs of young consumers, on the other hand, it may be to increase the competitiveness of products and obtain more financing opportunities. However, with the continuous development of automobile industry, traditional automobile enterprises have begun to attach importance to the development of automobile intelligence, so this phenomenon may be broken soon.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.