1500 word business plan

1: Name of planning company: Mao Sen Green Small Farm.

2. Planned financing form: individual investment 10+ attracting foreign investment 40+ government fund 50.

3. Purpose of the investment plan: With Gansu Province as the target market, locally produce high-quality potato products, process characteristic potato products, build local green potato product brands, develop high value-added potato industry, and build small green farms in Mao Sen into the largest characteristic potato processing base in the province.

4. Market potential of this plan: Potatoes are known as "energy plants", "underground apples" and "second bread", which have huge market potential and are indispensable food on people's tables. Gansu province has a large market demand, a wide range of consumer groups, and a large room for market appreciation.

5. Industry analysis: As far as the current situation is concerned, the processing and production of potato products in Gansu Province are mainly based on the simple processing of vermicelli, vermicelli and starch, and there is not much investment in the production of high value-added potato products. Consumers' consumption of potatoes basically stays at the consumption level of low-grade goods, so it has certain advantages to develop high-quality and high value-added potato industry. At present, the competition in this industry is relatively small, which is also conducive to the development of this industry.

6. Production and operation: the planned production of the enterprise is mainly based on information equipment processing, and the production workshop is divided into three workshops: Small Farm 1, Small Farm 2 and Small Farm 3. In terms of business model, advertising and product production and processing are carried out at the same time in the early stage, and they will be put on the market when conditions are ripe, with large and medium-sized supermarkets and hotels as the main listing intermediaries, and at the same time attract investors to join the retail industry for the society.

7. Enterprise management structure: The company plans to set up three management levels: the management department, shareholders and subordinate departments, among which the core management level is the management department, and shareholders have strong control and publicity capabilities; Subordinate departments serve the management department, which is an important department to correctly implement various production and sales tasks.

8. Investment estimation: The enterprise plans to invest 5 million yuan. After formal investment and operation, strive to make a profit for ten months. The payback period of investment is one year. Within five years, the scale of enterprise funds has expanded to100000, and the annual profit growth rate has exceeded 5%.

9. Investment analysis: The investment and management of small green farms in Mao Sen is a microcosm of the development of small and medium-sized enterprises under the conditions of market economy. Small and medium-sized enterprises with innovation and environmental protection as the core business philosophy are playing an increasingly important role in stimulating employment and increasing output value, and are the power source of economic growth in the new period. Therefore, the development of small and medium-sized enterprises should be supported by the government and large enterprises, especially in terms of capital and technology.

10: Entrepreneurship team: The core members of the entrepreneurship team are all outstanding undergraduates studying in Lanzhou Business School. Their professional fields involve marketing, finance, accounting, human resources, asset appraisal, economy and society and other related fields. Their professional knowledge is complementary and their theoretical foundation is solid. They are an innovative management team that is good at management and investment.

Second, the market demand of potato products

1: Economic background of potato production and consumption in Gansu Province: The industrial structure in Gansu Province is unbalanced, with the primary industry and the secondary industry as the main industries. The overall economic development level is low, and the people's income and consumption level are low. Potato is an important table food, and most consumers only stay at the level of low-grade commodity consumption. Therefore, it is necessary to improve the market value of potatoes, and it also has great market potential. The potato producing areas in Gansu Province are mainly concentrated in Longnan, of which Dingxi City is the largest potato producing base in the province, with relatively concentrated producing areas and sufficient market supply.

2. Changes in potato consumption structure and output: The consumption of potatoes is very common at the table of ordinary residents. As a low-grade product, the consumer group is huge, and the change of consumption structure will not be obvious, but the market demand is still increasing. According to statistics, in 20 1 1 year, the potato planting area in anding district, Dingxi City, Gansu Province reached10.75 million mu, and the estimated total output reached10.3 million tons. 20 10 The potato planting area in Gansu Province is 4 million mu, and the yield per mu is as high as 3,000 kg. From this point of view, the potato industry market has great expansion potential, especially high value-added potato products, which are very considerable in Gansu macro market.

◆ Histogram of potato production in Gansu Province (unit: 10,000 tons):

3. Advantages of "our" potato products: The potato product market positioned by small green farmers in Mao Sen is a high-quality, high-value-added middle and high-end market with green, organic and healthy product quality and market positioning. With the gradual improvement of people's consumption level, I believe that high-end potato products will be welcomed by more people.

Three: industry analysis

1: Industry Entry: Mao Sen Green Small Farm aims at the potato product market, mainly producing competitive high value-added potato products, providing consumers with green, organic and harmless potato products, and striving to build a brand of green potato products.

2. Market Status and Future: At present, there is a large market demand for potato products in the province, mainly low-end products, such as vermicelli and starch, which are generally processed, and there is almost no market supply for high-end products. Therefore, the high value-added products produced by small green farmers in Mao Sen are brand-new products, which meet the needs of consumers and the market and have great market expansion space.

3. Consumption analysis: the consumer group of high value-added potato products is positioned as ordinary residents, and the products are oriented to the public and affordable for everyone.

4. Analysis of raw material supply: Mao Sen Green Small Farm is located in Dingxi City, which has the largest potato yield and rich varieties. The supply of raw materials is centralized, the quality is guaranteed, the transportation cost is low, and it has natural advantages.

5. Analysis of alternative products: Mao Sen Green Farm is a distinctive potato product with high positioning. It can be seen that there are relatively few substitute products in the market, but the price of the products is directly related to the substitution effect of the products. The higher the price, the more competitive the substitute products are.

Four: products and production

1: product description: product categories and characteristics of small green farms in Mao Sen;

1) Small farm 1 Produce green and organic vegetable vermicelli, with various vegetables and refined starch as raw materials. Mixing selected vegetable juice with starch to make delicious, healthy and nutritious green organic food is the first choice for mass consumption.

2) Small farm 2 produces green fine fruit-flavored potato food, with all kinds of fruits and starch as raw materials. The fusion of high-quality fruit and starch to produce characteristic fruity potato food is the perfect embodiment of high-quality life.

3) Small farm 3 produces high value-added potato nutrition, which takes refined starch as the main raw material and is a tonic with high nutritional value and high value.

2. Output target: After the formal operation of the enterprise, it is estimated that the annual sales will be more than 6,543,800 yuan+0.5 million yuan. The products produced can be sold to large and medium-sized supermarkets and hotels in Dingxi city and surrounding counties in the first two years, and the sales network basically covers the whole province within five years, forming a strong and comprehensive sales system.

3. Enterprise site selection: The site selection of small farms follows the basic principles of less urban pollution, sufficient water resources and convenient transportation. Choosing areas with wider downwind direction in the lower reaches of rivers (rich in groundwater) and urban residential areas not only ensures the sufficient stability of water consumption of enterprises and the minimization of urban pollution, but also ensures the convenience of external transportation of enterprises, which is more conducive to the future expansion of enterprises.

4. Product research and development: The company will set up a special research and development department to be responsible for the research and development of small farm products, which will be more conducive to product upgrading and produce the latest products at the fastest speed, so as to seize the market, broaden the market and increase the market share of new products.

5. Logistics management: Small farms will purchase raw materials in two ways: decentralized acquisition and fixed-point acquisition. Specifically, decentralized acquisition is to send people to the surrounding counties and towns for acquisition; Fixed-point acquisition is to designate growers (villagers) in the western city and surrounding areas to pull goods and send them to our acquisition point. The products of small farms are sold and supplied in the way of "origin-general supply point in the city-supply point in surrounding counties (cities)" and delivered in a unified way. The specific logistics management procedures will depend on the specific situation.

6. Product quality: The production environment of small green farms in Mao Sen will be strictly tested by relevant health institutions to reach the standard production environment. The processing and packaging of products will be produced according to strict quality and hygiene standards, so as to ensure that the products produced are of high quality, healthy and harmless, and to reassure consumers.

Five: Marketing and Strategy

1: Market objective: Mao Sen Green Small Farm keeps a close eye on the market of high-value-added potato products, focuses on high-quality and high-value-added products, further understands the market demand, develops and produces high-quality products, and provides consumers with safer, more assured and healthier green organic food, standing at the high end of the market from the beginning, better occupying the market and making overall strategic layout.

2. Target market: Mao Sen small green farm is based on the layout of Dingxi City, and the market is oriented to Gansu Province, which is appropriate and reasonable. Dingxi City is the largest potato production base in the province, and it is also a high-quality potato production base. Taking Dingxi as the market center and surrounding counties (cities) as radiation sales markets, a multi-directional sales network is formed to connect all markets and become a stable system market, which is more conducive to the popularization of marketing and the high efficiency of product supply, and is also conducive to the prediction and grasp of the overall market.

3. Analysis of market competition: At present, Dingxi City is the largest development place of potato processing industry in Gansu Province, and the development of potato processing industry in Dingxi City is relatively developed. The development of potato industry has changed from extensive to intensive, so this industry is still competitive in Dingxi city. For example, leading enterprises continue to grow and develop, and the level of intensive processing continues to improve. At present, there are more than 20 leading potato processing enterprises with over 10,000 tons in the city, with a production capacity of 350,000 tons of refined starch and its products and an annual actual output of over 654.38+10,000 tons. Products have been developed to modified starch, full-fat flour, French fries, puffed food and other 10 varieties. Twenty-five enterprises, including Gansu Shengdafake Potato Modified Starch Company, were identified as key leading enterprises in municipal agricultural industrialization, and Dingxi Potato Peak Company and other enterprises were identified as key leading enterprises in provincial agricultural industrialization. Lintao Tengsheng Company, Longxi Qingji Company and other enterprises have been recognized as national key leading enterprises in agricultural industrialization, and provincial potato starch processing engineering technology research center and potato modified starch engineering technology research center have been established based on key enterprises. Shengfangzhou Company has developed more than 50 kinds of new modified starch products, of which 25 kinds of enterprise standards have been approved by Gansu Provincial Quality Supervision Bureau for the record, and some products have filled the gaps in China. However, Mao Sen is aiming at high value-added products with characteristics that are scarce and difficult to obtain in the market. It is a brand-new product, so it is very competitive in terms of products. Therefore, fully occupying the high-end market is the ultimate goal of small green farms in Mao Sen, which is conducive to expanding market share, improving product competitiveness and improving market dominance.

4. Market brand building: Mao Sen small green farms always adhere to green and organic health as the benchmark to provide consumers with safer and healthier food. In terms of brand promotion, Mao Sen will further convey information to consumers through various product suppliers and sales intermediaries (large and medium-sized supermarkets, hotels and private franchisees), thus forming a good corporate image in consumers' minds and laying a solid foundation for brand building of localized products and further expanding market scale.

5. Production line and product trademark: Mao Sen Green Farm * * * has three production lines: green vegetable vermicelli (such as cabbage vermicelli and pepper vermicelli …), green fine fruit-flavored potato food (such as banana-flavored potato chips and apple-flavored potato chips …) and potato nutrition. The products produced by each production line are creative, absolutely healthy foods and products with local characteristics. The trademark of the product will be strictly examined by relevant departments at all levels before applying for registration and obtaining the legal management right. Trademarks will also reflect the characteristics of localization, further highlighting the goal of product localization development.

6. Product price and sales channel: The product price of 1 will be comprehensively determined according to the overall income level of local residents, as well as production costs, prices of related products, consumer preferences, various taxes and fees collected and other factors.

In terms of sales channels, Mao Sen Green Small Farm will first set up long-term and stable sales points in the target market, which will facilitate the unified distribution of products from the origin and enter the target market as sales agents, save time to market and improve efficiency.

◆ Sales mode diagram:

7. Advertising strategy: 1) TV advertising

◆ Media selection: Gansu TV Station and Dingxi TV Station.

2) Print advertisements

Magazine advertisements, outdoor advertisements (parks, schools) and transportation.

Carrier advertisement (bus, fixed-point bus)

3) Expected advertising effect: in the first year of advertising, the advertising arrival rate is 80%, and the brand awareness rate is 40%; In the second year, the advertising arrival rate was 70%, and the brand awareness rate was 50%; In the third year, the arrival rate was 70% and the recognition rate was 60%. Advertising strategy will be adjusted in the development period and maturity period.

Six: enterprise management and ownership

1: Management structure: Mao Sen Green Farm is a small enterprise mainly engaged in food processing. The enterprise plans to set up three management levels: management department, shareholders and subordinate departments, among which the core management level is management department, and there are four manager positions: general manager, production R&D department manager, logistics department manager and marketing department manager. In addition, the CFO is the senior manager of the financial department, and shareholders, as investors, have the power to supervise various departments and regulate them. Subordinate departments are subdivided departments, mainly managers of production workshops, sales points and acquisition points.

◆ Management structure chart

2. On-the-job requirements: the selection conditions for the manager position: bachelor degree or above, certain work experience, interest in the position, corresponding to the major studied; Requirements for the recruitment of employees in the production workshop of an enterprise: having a high school education (including technical secondary schools and vocational colleges) or above, and being skilled in operating machinery and equipment after simple training to ensure the normal operation of the production line; Other employee conditions (except age) are not limited.

3. Ownership: The total conservative investment of Mao Sen Green Farm is 5 million yuan, in the form of individual investment+foreign investment+government funds, and the shares are held by individuals and foreign investors respectively. Ownership belongs to individuals and investors, and shares held by government funds belong to enterprises and are not recorded in the division of enterprise ownership.

◆ List of investors' capital holdings (unit: 10,000 yuan)

Personal investment of foreign government funds

Amount 50 200 250

The ratio is 10% 40% 50%.

Seven. Demand and use of funds

1: capital requirements: the amount is 5 million yuan, of which 10% (debt), 40% is invested by foreign investors, and 50% is applied for government funds (such as venture funds).

2. Other capital requirements: It is estimated that there will be a deficit in investment funds.

3. Use of basic investment funds: The capital required for building 1 enterprise production workshops (three, 20m* 10m, brick-concrete structure) is estimated to be 600,000 yuan;

2. The office building construction cost is 800,000 yuan, and the annual rental fund of the point of sale (65,438+00) is estimated to be 300,000 yuan;

3. It is estimated that the capital required for leasing a complete set of production equipment for five years is 1 10,000 yuan;

4 The production cost of R&D is estimated to be 200,000 yuan;

5. Marketing expenses (including transportation expenses, advertising expenses, etc. ) Estimated 200,000 yuan;

6. The estimated capital required for power supply and water supply projects is 500,000 yuan;

7. The expected salary (month) and management expenses of employees are 200,000 yuan;

8 The capital required for warehouse construction and land purchase is estimated to be 800,000 yuan;

9 Inventory funds are expected to be 300,000 yuan;

10 Other required expenses shall be settled with the funds in stock or surplus start-up expenses.

VIII. Financial and Profit and Loss Analysis

1: 1-5 years of financial analysis;

1 In 1-5 years, the average annual output value of small green farms in Mao Sen is expected to be more than 2 million yuan, and the personnel demand will be controlled within 50 people. The labor cost is expected to fluctuate between 1500-2000 yuan in the next five years, and there will be no big fluctuation.

◆ Salary Schedule (Unit: Yuan)

Number of people, monthly salary, monthly total, annual total.

General Manager 1 4500 4500 54000

Manager (3)

Chief Financial Officer (1) 4350014000168000

Senior Department Head (Finance Assistant) 8 2500 20000 240000

Workshop production staff 30 1500 45000 540000

Others 20 1500 30000 360000

The total is 63135001135001362000.

2 production cost control: production cost will change with the change of raw material price, especially variable cost, which is greatly affected by the change of raw material price; Other factors, such as changes in employees' salaries. Therefore, we will control the production cost within an affordable range;

3 Financial forecast: It is estimated that the business income and expenditure of the enterprise will be gradually balanced in 1-5 years, and the business income in the first year will be greater than the expenditure deficit; Balance of business income and expenditure or income surplus in the third year; In the fifth year, the production of enterprises was on the right track and the profit growth was accelerated.

2. Profit and loss analysis: In the short term, the cost and income of products produced by enterprises are an important basis for judging the profit and loss of enterprises. According to economic theory, in a short period of time, when the marginal cost of products produced by enterprises is equal to the marginal income, the profits of enterprises will be maximized. Therefore, enterprises will judge whether to expand production scale according to this critical point, and Mao Sen will accurately analyze the trend of market supply and demand to ensure the balance between enterprise supply and market demand, so as to achieve the optimal state.

◆ Statement of operating cash flow (unit: 10,000 yuan)

First year, second year and third year

Investment in fixed assets 220

Liquidity 30

Sales revenue 50

Less: variable cost 40000.

fixed cost

Pre-tax profit (VAT)

Less: tax

post-taxation profit

net cash flow

Production mode: Mao Sen small green farm will adopt "feedback" production mode, that is, three production lines will be gradually opened. Open the first production line (green organic vegetable vermicelli) first, and then put the income funds into the second production line after realizing the operating income, and so on. This is conducive to the capital turnover of enterprises, better use of funds, speed up capital turnover and reduce investment risks.

Ten: talent strategy: people-oriented management mode, establish and strictly implement a standardized talent system.

◆ Selection: Pay attention to the integration of talents and enterprise concepts;

◆ Educating people: Let talents and enterprises grow together;

◆ Employing people: advocating innovation, pursuing Excellence and giving full play to employees' maximum value;

◆ Retaining people: superior material rewards and comfortable humanistic environment.

XI: possible risk assessment and development prospect;

1: possible risk assessment: 1 investors' decision-making mistakes will lead to the overall strategy of the enterprise deviating from the track, thus causing immeasurable risks;

2 underestimating competitors will weaken the market competitiveness of enterprises, leading to sales and even production blocked;

3. The misjudgment of the market will lead to a serious deviation between the production of enterprises and the market, which will lead to the risk that the supply and demand of enterprises are inconsistent;

4 Misunderstanding of government policies, government policies have always been a weather vane, such as the government's regulations on the purchase price of agricultural products. Therefore, it is very important to grasp the direction of government policies. Entrepreneurial risks are inevitable, and a series of factors such as decision-making mistakes, underestimating competitors, market forecast deviation, customer loss and so on will cause unpredictable risks, so we should take every step well and try our best to minimize the risk loss.

2. Development prospect: Based on the localization development goal, Mao Sen Green Small Farm takes innovation, green and environmental protection as its business philosophy, and stands at the high end of the market with brand-new management and production mode and innovative products from the very beginning. Under the condition of market economy, small green farms in Mao Sen can quickly integrate into the market economy and play an increasingly important role in contributing tax revenue, providing employment opportunities and promoting local economic development. The development prospect of Mao Sen is very impressive. We will further formulate short-term, medium-term and long-term phased development goals, use innovations in system, management, technology and products to overcome the bottleneck of enterprises in capital and talents, make our own brands and channels, and work hard at the same time.