Traditional Culture Encyclopedia - Traditional stories - What to do in the food field of graphic self media?
What to do in the food field of graphic self media?
With the great popularity of microblogging, weibo and other new media, the vertical segmentation of individual self media has gradually shown super vitality. Especially in the field of food and beverage, the fan base of the mass, the market positioning is accurate, food and beverage self media seems to be very easy to win the user's pursuit.
Industry insiders summarize that most of the food media are in 4 different forms: food store, food recipes, food culture, catering marketing and management. And self media based on the different user groups, there are obvious differences in positioning, the first three categories of self media is mainly oriented to foodies, accounting for a higher proportion, while the last category of groups oriented to catering practitioners. Catering media is not easy to do, content and presentation are very important.
And in addition to great content, offline activities are also very important.
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