How many people are studying Jin Yong today?

How many people are studying Jin Yong today?

Jin Yong's novels can be described as enduring. Even today's young people are talking about Jin Yong's novels by Kan Kan.

Jin Yong's novels hit the hearts of China readers by accurately grasping the "calling vision": not only recalling the tradition, but also inserting a lot of fragmented knowledge such as poetry, storytelling, history and allusions into the book to create a traditional atmosphere; The ingenious translation of values such as chivalry, righteousness, loyalty and honesty into "love" recognized by modern people broadens the possibility of leading to tradition, and there is also rebellion against the strange world. What can be more intoxicating for those who linger in a cubicle all day and accept a mediocre life than to immerse themselves in the embrace of tradition, transcend the law and assume the responsibility of the country and the nation?

The new martial arts mainly focus on Jin Yong, Gu Long and Liang Yusheng. Today, among these three people, Jin Yong's novels still have the longest vitality. Chen Pingyuan, a professor of Chinese literature in Peking University who wrote the academic paper Beyond Elegance and Vulgarity-Jin Yong's Success and the Way Out of Martial Arts Novels, believes that there are three reasons.

Jin Yong's own education is the best of the three. In a sense, many people, especially overseas Chinese, learn about China culture from Jin Yong's martial arts novels. Gu Long can't do this. Gu Long's novels are more imaginative and poetic, just like killing people with an inch of iron, which is profoundly different from Jin Yong's novels. Jin Yong's efforts in history, culture, religion and folklore are the deepest of the three. In a sense, he wrote martial arts novels mixed with romance novels, historical novels and political novels, so times have changed and readers' tastes have changed, but his novels can last for a long time.

Secondly, Jin Yong has the ability, vision and mind to surpass novelists. In a sense, just reading martial arts novels may not be able to gain insight into Jin Yong's benefits, so Ming Pao must be brought in. Among several new martial arts novelists, Jin Yong is a man with independent political vision, historical vision and cultural standpoint. He is a martial arts novelist, and Ming Pao is at the bottom of his career. Ming Pao was a very important public opinion position in Hong Kong in 1970s and 1980s, so Jin Yong was a novelist with political concern.

Jin Yong's novels are enduring because they are especially suitable for adaptation into movies or TV series. In addition to novels, film and television dramas, comics, comics, games, etc. * * * has become a huge "Jianghu world" of Jin Yong's martial arts novels. This is not a purely novel text problem, there can be many derivative products, and Jin Yong is also good at expanding in this respect.

Many netizens also admitted that most newcomers contacted Jin Yong in the order of TV adaptation, secondary derivative and original work. As long as there are good derivative works, it will attract considerable attention. However, it is obvious that Jin Yong's IP has been over-consumed as a "no loss secret method". Compared with the word-of-mouth of incarnation, his works did not cultivate enough sticky users, which reduced the market's expectation of its audience positioning. Therefore, there are many questions and answers on Zhihu about "How to treat young people who don't like Jin Yong's novels so much now". Chen Pingyuan said frankly: "I don't have much hope. The new generation who grew up in magic novels, court dramas and cross talks can still appreciate the heroes' arrogant and lonely figures."

The diversified presentation of contemporary youth's emotions, demands and desires is beyond Jin Yong's satisfaction. In a sense, Jin Yong is no longer an "explosive" fashion, but it is still an improvement.