What is mass media?

Mass media, also known as mass media, is a media that broadcasts to a large number of audiences, and it is also the tertiary industry, knowledge industry and news industry.

There are different technical means to realize communication: radio broadcasting, recorded music, movies and television transmit information through electronic channels; Newspapers, books, pamphlets, comics and other paper media use physical objects to spread information; Outdoor media such as billboards, signboards and posters are mainly placed in commercial buildings, stadiums, shops and buses. Public speaking and activity organization can also be regarded as a form of mass media. Digital media includes Internet and mobile phone network.

Extended data:

The mass media has five characteristics:

1, "including the technology and systematic method of production and communication", which is obvious in the history of media development, and they all have their own commercial uses.

2. Including "commercialization of symbolic form", the production of materials depends on its ability to manufacture and sell a large number of works. For example, a radio station depends on the airtime it sells to advertisers, while a newspaper depends on the space it sells.

3. "Separate the production, manufacture and reception of information".

Compared with manufacturers, it is "widely distributed in time and space".

5, "information distribution"-is a "one-to-many" mode of communication, products are mass-produced and distributed to a large number of audiences.

Baidu encyclopedia-mass media