Traditional Culture Encyclopedia - Traditional stories - What does Wenchuang mean?

What does Wenchuang mean?

Wenchuang means cultural and creative products.

Interpretation of Wenchuang: Wenchuang products, namely "cultural creative products", English: cultural creative products. A good literary creation needs three characteristics: aesthetics, function and connotation, all of which are indispensable. Just catering to consumption is not a skill, but it is more brilliant to integrate ancient and modern times and communicate elegance and vulgarity.

Cultural and creative products, namely "cultural and creative products", refer to products with high added value, such as China Baijia cultural and creative products. Relying on the wisdom, skills and talents of creative people, cultural resources and stationery are created and upgraded by means of modern science and technology, and intellectual property rights are developed and applied.

Advantages of cultural and creative products

1, with high popularity, shows interesting characteristics in cultural products, which can attract the attention of consumer groups at first, and is conducive to later publicity and quickly attract everyone.

2. There is a certain audience, even a small number of researchers (such people are the first to sell products later).

3. The culture that has been precipitated for thousands of years has enough story background to be excavated (cultural spirit+marketing communication). It can be seen that this advantage can be transformed into a very high topic to discuss potential energy and consumption potential energy in the future.

4. Through creativity, I got rid of the traditional cultural creation that emphasized design rather than the integrity of industrial chain and supply chain, and lacked industrial thinking.