Analysis of current SWOT marketing strategy of Procter & Gamble Company

Advantages: many well-known brands have been built, occupying a high market share, and people's trust in brands has been accumulated for a long time. Nowadays, according to the market demand, developing a big brand strategy-deepening brand extension is conducive to attracting low-end consumers.

Disadvantages: this old man with a history of nearly 160 years has not continued his glory under the new economic conditions. In the competition with the L 'Oré al brand, he poured into the local mass brands in China, and the price was relatively low, which was easy to be accepted by ordinary people, such as "Shu Lei", and his performance was always optimistic. Ignore the low-end route and only emphasize the function of a single brand. If a function is impacted, it can't be continued, such as the exit of "Run Eye".

Opportunity: If we find a new brand extension method under the seamless strategy of China, we can still seize the market, reduce the price, adapt to the market, work hard on the established brand, constantly update the products according to the needs of consumers, and develop towards a more comprehensive sales target.

Threat: China local daily chemical products occupy the market again, and the price and market are good. With the seamless strategy, people's understanding of the brand is more rational, and brand selection is more independent and personalized. The brand of Procter & Gamble began to shake in the constant impact.