Why can Genshin Impact expand overseas markets?

Genshin Impact can expand overseas markets for the following reasons:

Deep cultural background: As a game based on China's traditional culture, Genshin Impact can attract more players interested in oriental culture in overseas markets. The characters, scenes and plots in the game are full of China elements, bringing players a brand-new game experience.

High-quality production: In terms of game production, Genshin Impact adopted high-standard production technology and design concept, with exquisite pictures and realistic sound effects, which brought the ultimate game experience to players. At the same time, the game also pays attention to the user experience, constantly optimizing the game process and operation mode, so that players can play more smoothly.

Global operation: Mihayou adopts a global strategy in overseas market operation, and promotes the game to various markets around the world through cooperation with overseas game publishers. At the same time, Mihayou also actively cooperates with the local community to carry out online and offline activities to attract more players to participate in the game.

Accurate market positioning: Mihayou conducted in-depth research and analysis on overseas markets, and accurately positioned the game types and styles according to the characteristics of different markets and the needs of players. For example, for European and American markets, the game emphasizes open-world exploration and role-playing; For the Japanese market, the game focuses on the plot and role-building.

Active promotion strategy: Mihayou has adopted various strategies to promote overseas markets, including participating in various game exhibitions, releasing various promotional videos and posters, and cooperating with well-known game anchors to broadcast live. These promotion strategies have effectively improved the popularity and attention of the game.

Application of social media: Social media plays a very important role in today's era. Genshin Impact made full use of the power of social media in overseas marketing, and interacted with players by publishing game information, strategies and activity information on major social media platforms, which enhanced the sociality and user stickiness of the game.

To sum up, Genshin Impact's ability to expand overseas markets is mainly due to its profound cultural heritage, high-quality production, global operation, accurate market positioning, active promotion strategies and the use of social media.