How to successfully build an antique commercial street?

With the change of consumption concept and the diversification of business models, commercial streets have developed rapidly all over the country and become image projects to create "city business cards", such as Wangfujing Street in Beijing and Tunxi Old Street in Huangshan. There has been a phenomenon of one city, one street or even many streets in one city, and various commercial streets, tourist and leisure streets with cultural characteristics have been formed. From the perspective of visual design and research institute, we can successfully build an antique commercial street from the following three aspects:

1, theme, core attractions, introduction of leisure projects

The planning of theme and core scenic spots is the most important part of commercial street scenic spots, and they are the soul of this commercial street. The cultural characteristics of the theme orientation of commercial street are the beginning of people's understanding of this commercial street and the overall impression it gives. The upgraded commercial street will become a tourist attraction with tourism and leisure as its main purpose, so the introduction of some leisure projects will become the main carrier for the commercial street to realize its tourism function, so that people can fully feel the pleasure of sightseeing, and shopping is no longer the main purpose for people to come.

2. Tourism integrated service system

Through reasonable internal and external travel arrangements, clear information display and guidance signs, high-quality and thoughtful consultation and guidance services, and rich and reasonable arrangement of amusement nodes showing six elements of food, shelter, transportation, travel, shopping and entertainment, tourists can experience the theme of the scenic spot easily, safely and happily, complete their tourism purposes and have the confidence to visit again.

3. Tourism marketing

The marketing model of commercial street scenic spots should also be integrated into the method of tourism marketing. Through the process of analysis, planning, implementation, feedback and control, all kinds of tourism economic activities are coordinated with the guidance of tourism consumption demand, so as to achieve the economic and social goals of providing effective products and services, satisfying tourists and making commercial street merchants profitable. It is an important link to obtain the comprehensive benefits of commercial street and tourism, and plays an important role in the sustainable development of commercial street scenic spots.