Traditional advertising medium of point of sale

Point of sale advertising is also called POP advertising, POP is the abbreviation of English Point of Purchase, appeared in the United States in the 1930s. Today, POP advertising has taken on a new form, and has been emphasized and widely used.

Today's POP advertising includes window displays, counters, shelf displays, stall displays, etc. It also includes on-site advertisements at sales locations, as well as posters and posters in front of the relevant places. With the emergence of unmanned sales, especially the emergence and popularization of supermarkets, the function of point-of-sale advertising is also gradually expanding. Point-of-sale advertising also includes a variety of advertising wrappers, manuals, neon signs, brochures, giveaways, raffle tickets, etc., but the most important form of point-of-sale advertising is still through the product itself as the media display advertising.