The difference between traditional media and mobile media

The battle between traditional media and new media is like a war without gunpowder, which has lasted for more than 10 years.

But there is no doubt that with the continuous release of user needs, ever-changing technological breakthroughs, and constantly enriched and innovative business models, traditional media are gradually entering this market 1) Traditional mass media (TV, newspapers, magazines, radio)

It is to send the same information to all people, regardless of whether they have needs, no matter what kind of needs they have, and when they have needs.

new media?

That is, media that is different from the mass communication of traditional media and segments the audience based on product characteristics to achieve precise marketing, that is, media that sends the right information to the right people at the right time. 2) The first point is from the traditional media and

Analyzing the advertising targets faced by new media: TV and radio are two types of traditional media. Their programs or columns in a certain period of time may be targeted at specific consumers, but as far as the entire media is concerned, their targets are almost universal.

, including consumers of all ages, all educational levels, all income standards, and all living levels.

The scope of communication of newspapers is relatively clear, including international, national and regional, comprehensive and professional. Different newspapers have different distribution areas, that is, the coverage of different types of newspapers

The scope is different, and newspapers have different regional divisions. In addition, among similar newspapers, different content and reader positioning also give each media a different brand image, which makes it easier for advertisers to choose different newspapers for advertising.

Objects provide convenience.

3) The technical characteristics of new media, such as two-way, interactive, mass storage, and timely retrieval, are very different from traditional media in terms of communication mechanism, providing a convenient channel for the audience to participate in the creation and dissemination of news.

4) New media assists traditional media.

In terms of meeting the public's overall information needs, traditional media still plays a major role with its huge communication network, authoritative communication status, and high media credibility.

5) The media role of traditional media in meeting the overall information needs of the audience.

The media role of new media in meeting the overall information needs of the audience 6) New media covers the blind spots of traditional media.

Due to the popularization and standardized information of traditional media, there is sometimes a gap between the public's individual information needs for crisis events.

Therefore, the public has a demand for information from other channels; new media based on the Internet, with its technical characteristics, provides a convenient channel to meet the public's personal information needs.