College students innovative entrepreneurship food project plan

College students innovative entrepreneurship food project plan (General 5)

In the real world, we can access more and more entrepreneurship plan, entrepreneurship plan can help entrepreneurs to publicize to the outside world and get financing. Drawing up a business plan need to pay attention to what problems? The following is my help to organize the college students innovation and entrepreneurship food project plan (general 5), only for reference, welcome to read.

College students innovative entrepreneurship food project plan 1

First, the project overview

People to food for heaven! Food is always the most closely related to the public life of the basic elements. However, with the progress and development of modern society, the lack of food safety for a variety of objective reasons for the public to lose confidence, pesticide overload, chemical additives, genetically modified technology continues to challenge the bottom line of human health. Let people eat well is no longer the focus of agricultural development, so that people eat assured that all food is the most essential standard! The new concept of natural food is to use the green water of green mountains without being polluted, strictly control the use of pesticides, fertilizers, planting pollution-free, non-invasive natural plants, after a unique process, sent to people's tables.

This project will involve specialized food, green food, and food testing, and strict management in the form of specialty stores, so that the concept of food safety deep into the hearts of the people.

Second, the team profile

1, how to set up the organization, the name of the organization, the registration area have not been determined, the registered capital of about 10-15 million, affiliation, legal representative, the company address are not selected.

2, the company's shareholding structure

3, the company's main business scope of description;

(1) Specialized food (2) green food (3) food testing

4, the company's main management profile;

General Manager: is responsible for the company's operations and development, market coordination and deployment, quality supervision. Market General Manager: Responsible for the company's publicity, the implementation of foreign procurement, management of the management of food and beverage experience store operations.

Business General Manager: responsible for the company's business development, procurement and sales of agricultural products. The management operation of the catering factory.

5, the company's corporate culture, business purposes and service concepts;

Corporate culture: to be a conscientious business, to be a responsible business, to be a doubly trusted business. To create a professional domestic high-grade food sales and processing enterprises, food safety as the mission, love of life as the purpose. Safe food, peace of mind life.

6, the company's development plans, ideas and prospects for forecast;

The company focuses on the agricultural processing industry, but at present a variety of agricultural products sales competition is fierce, and food safety has been ignored by the enterprise few people involved. We will take the safe food as the mission, take the upscale community as the starting point, and sell through the specialty store form. At the beginning of the company's establishment, we will be dedicated to the sale of food to the first place, so that the residents of high-end communities proud of the establishment of the brand effect to carry out the sale of green food and food safety testing, and ultimately become a chain of high-grade community food companies and become the industry leader and standard setter.

7, the target market and market segmentation analysis;

Upscale communities have a sense of superiority, use this point can be the first to start specializing in food to the elderly, children, pregnant women as the object of sale and at the same time increase the publicity campaign. The formation of the brand after the launch of the popular green food to high-end community stores as the basis for the expansion of the medium community market and the implementation of the company's standards for testing and charging fees.

8, market operations and development strategy, including product development, marketing and marketing strategy;

Starting from specialized food, ladder development to green products and food safety testing. Specialty processing of raw produce, Saturday tour days for the fun of cooking and to drive home the company's demanding safety standards.

9, the company's business model and profit model;

The company's business model for the product sales costs, and food testing business income.

10, the company's core strengths and market competition strategy;

The current market response is less, the lack of publicity, the concept of natural products has not been fully formed, and then increase the degree of publicity and strict control of the product in the case of once everyone recognizes the trust of such a product, the market has broad prospects.

Third, financing plan

1, financing plan, the use of funds

investment in the form of partners, due to the small start-up capital without loans. The use of funds in the early publicity accounted for 50%, and later gradually reduced.

2, predict the project's financial situation in the next four years (at least three years). Can be listed below. 3, the project's profitability analysis. (1). Calculate the investment margin, internal rate of return (2). Dynamic and static break-even calculation and analysis

(3) sensitivity analysis of the factors affecting, mainly and the impact on the project rate of return

(4) social benefit analysis IV. Risk Disclosure and Avoidance Strategies

College Students Innovation and Entrepreneurship Food Project Plan 2

A. Purpose and Tasks of the Marketing Plan:

The purpose and tasks of this marketing planning:

This project is to provide a platform for the development of a new marketing strategy.

The planning is a network marketing planning, the purpose is to make casual food on the network to successfully launch the market, in the wide array of casual food network market to get more market share, so as to win the favor of consumers, to obtain greater corporate interests, in the network to get the majority of the network of the consumer population's recognition.

Second, the product profile:

Casual food's most important selling point of its unique and delicious or to give consumers a good leisure enjoyment rather than supplemental nutritional stuff. Leisure food has three main consumer characteristics: flavor, nutrition, enjoyment, specialty, consumers cover all groups: children snacks, teenagers enjoy, adults and the elderly leisure fun.

As a large and rapidly expanding market, China's casual food market has the following characteristics, but also a few mainstream direction of casual food:

(a) more and more close to people's dietary habits and psychology, to be palatable

1. With soup, easy to chew, and conducive to swallowing and digestion, such as potato chips and mineral water bundled with the sale;

2. To meet the new, seeking change mentality, the human ` taste buds to continue to the new taste or texture of the stimulation in order to maintain a sustained satisfaction;

3. Health, although consumers are not very clear on this point, but in its purchase decision of the factors affecting the important, consumers will be on the functionality of the food has a certain demand based on the function of the market segmentation of the premise of the different functions;

(B) from the human purchase and consumption habits and psychological point of view, to enjoy, pleasing to the eye, to meet the dominant heart. That is, "food, color, sex"

1. Convenience, selling point to be close, the purchase process to reflect the concept of leisure;

2. timeliness, to meet the irrational needs of their whim;

3. viewability, leisure is a comprehensive concept, not only to be tasty but also nice to look at, ask the store! Where is the most beautiful? Bulk product area;

4. Participation, everyone has a desire to dominate, delicious and good-looking and then play is even cooler;

Third, the market environment analysis:

1, the current situation of the casual food industry environment

Last century from the 90s, "foreign "Leisure large-scale entry into the country, after 10 years, the leisure food market has undergone radical changes. Only a class of cookies in 20xx reached 1.5 million tons, annual sales revenue of more than 15 billion, an annual growth of 18.25%. In recent years, China's casual food industry is developing faster, benefiting from the casual food industry production technology continues to improve as well as the downstream demand market continues to expand, the casual food industry in the domestic and international market development situation is very optimistic.

2, network consumer analysis:

(1) network user analysis

With the popularization of the Internet, more and more people are joining the ranks of netizens, netizens 18-24 years old young people accounted for the highest proportion of 37.3%, followed by 18 years old and under (17.6%) and 25-30 years old (17.0%), the netizens in the age structure The age structure of Internet users is still characterized by underage. Students account for the largest proportion of Internet users, reaching 28%.

(2) The rapid spread of online shopping consumption

With the popularization of the Internet, online shopping has gradually become one of the ways of consumption. Online shopping has the characteristics of safety, convenience, speed, is the future development trend. Currently, there are two main service modes of online shopping: c2c platform, which is the e-commerce between individuals and individuals, i.e., the individual merchant-to-consumer mode; b2c platform, which is the e-commerce between merchants and individuals, i.e., the enterprise (or unit)-to-consumer mode.

3, casual food characterization:

① the rise of young consumer groups ② healthy food is dominant ③ casual food varies greatly in popularity. ④ High-income families become the mainstream of casual food consumption ⑤ Fast product renewal.

Four, casual food customer group analysis

Teenage children and young women are the current mainstream consumer of casual food. Corresponding analysis shows that the current fashion food, especially leisure food, is no longer the patent of the children, adults, especially young women have become the mainstream consumer groups. The survey shows that high school / junior college and college education, 18 ~ 24 years old young women is to guide the mainstream group of fashionable food consumption, they like to buy more fashionable brands in the purchase of food; on the contrary, 31 ~ 35 years old age group of men for fashionable food is not very "cold".

Fifth, the network marketing profit mode

1, the traditional network marketing profit mode: the establishment of enterprise product website; in the network business platform to open a store; network advertising and marketing, etc.

2, the traditional network marketing profit mode: the establishment of enterprise product website; in the network business platform to open a store; network advertising and marketing.

2, new derivative profit model: blog marketing, microblogging promotion, cooperation with large group-buying sites and so on.

Six, marketing mix:

1, for the product: establish a healthy brand of casual food, and actively promote green organic snacks.

2, for the channel aspect:

(1) in the various sales platforms to open a network store

(2) the establishment of blogs, launch and introduce the corresponding goods

(3) the establishment of microblogging, the promotion of useful and tasty casual snacks

(4) with large group-buying sites to carry out low-priced group-buying activities

3, for the Price:

(1) limited-time discount activities

(2) timed quantitative bidding

(3) points for redemption activities

4, for the promotion of:

(1) free tasting activities

(2) microblogging forwarding lucky draw activities

(3) casual food quiz

open Channel: Alibaba Honest Pass, the cost of 3,688 yuan per year, Alibaba platform for investment, the establishment of corporate websites and distribution sites, the opening of corporate WeChat, corporate blog.

College students innovative entrepreneurship food project plan 3

Project Analysis

Taiwan is the island of food, anyone who has been to Taiwan or eaten Taiwanese specialty foods have lingered on Taiwan's food. Casual snacks in recent years in the country is also very popular, made into a national chain of several brands. This shows that consumers are more recognized for casual snacks, especially those with special characteristics are sold better.

I am the characteristics of Taiwan's casual food in the form of promotional sales in shopping malls in the form of high-traffic places, the product price positioning of most of the 20 yuan bag, there are a small number of 50 yuan a bag. The sales method is to try on-site to retain customers, because the product is Taiwan's original, good taste, very tasty, and the price is not expensive, but also in the form of promotional sales, buy 3 bags of as little as 50 yuan, people at this time is very easy to be impressed.

Why choose to sell Taiwan casual food in a promotional way?

1. I have helped my friends to sell Taiwanese snack foods, and I have done this kind of sales promotion in different cities' shopping malls as a promoter, and the effect is very good.

2, the investment is not big, I just need to find a suitable place in the mall in the early stage, the main expenditure is the mall rent. My friend can provide sources of goods, if the sale of products can not be returned, and the purchase price will be cheaper than others.

3, in line with the four principles of entrepreneurship: real, practical, actionable, and profitable.

4, in line with the civilian entrepreneurship eight standards: less investment, quick results, simple operation, easy to control, the market is large, consumer, stable profits, low risk.

5, in line with the local market: this year in Jinan, a large integrated shopping malls have done 10 days of Taiwan casual food show, sales are very good, the taste of the local people's recognition of mass consumption, especially children and the elderly love.

6, suitable for their own: a very good understanding of the characteristics of the product, sales methods are also mastered, and many times trained promoters selling.

Market Analysis

Taiwan's casual food has a strong local characteristics, national cultural elements, and good taste, the price is also advantageous, people will have to spend less money to buy a good quality of things to get the benefits of taking advantage of the psychology. In the past two years, casual food has also begun to enter the big supermarkets and shopping malls, reflecting and sales are very good, but also in the gradual expansion of the number of stores, indicating that people are increasingly recognized by the characteristics of the varieties of casual food. I want to do with the Taiwan casual food and domestic characteristics of casual food, although the same class, but in the origin, variety, taste, sales methods are not comparable, so there is no direct competition.

Entrepreneurial Route

The first step: strive to be stationed in the shopping malls before the Spring Festival, because the holiday New Year's Eve is the peak season, so even if it's not good, it will make the rent back, and at the same time, you can be a very good test of the market, and then according to the market demand, the price, varieties, and promotional methods to make changes.

The second step: stand firm, increase sales, and form a good management model and personnel reserves.

The third step: open a branch in the local shopping malls that are suitable.

Cultural positioning: Taiwan's specialty casual food.

Product positioning: leisure, delicious, characteristics, health, beauty, affordable.

Price positioning: 20-60 yuan, mid-range consumption.

Economic Analysis

1, cost: 20 yuan / bag of food, for example, the purchase price of about 8 yuan, sales can be used to buy 3 bags of 50 yuan.

2, rent: 5,000 yuan to calculate.

3, personnel: 2 people, base salary + commission, to 3000 yuan per person.

4, income: with my past experience in the mall sales, Saturday and Sunday to 3000 yuan per day, Monday to Friday to 500 yuan (conservative estimate), to one month, for example, sales revenue is: 3000 yuan x 8 days + 500 yuan x 22 days = 35000 yuan; net profit: 35000 yuan - 5000 yuan (rent) - 6000 yuan (two people salary) - 17500 yuan (cost of goods) = 6500 yuan.

5, investment estimates: 5,000 yuan of display cabinets, rent 15,000 yuan (pay three months), the benefits of 5,000 yuan (looking for the person in charge of the mall), the pre-stocking can be on credit, the minimum investment total: 25,000 yuan. If the payment of goods, the need for liquidity of 10,000 yuan, so that the maximum investment total: 35,000 yuan.

college students innovation and entrepreneurship food project plan 4

First, the enterprise profile

The main business scope:

Industrialized Chinese food (including all kinds of 'North Green' freeze-dried food, instant nutritious congee, covered rice, instant food dishes, instant vegetarian and blueberry Drinks, etc.

Type of Business: New Industry

□ Manufacturing□ Retail□ Wholesale□ Service□ Agriculture

□ New Industry□ Traditional Industry□ Others

II. Personal Information of the Author of the Business Plan

Previous Relevant Experiences (Including Time):

20xx--20xx, Tianjin Meter Factory, skilled worker

20xx--20xx, Paper Company, accountant

20xx- -20xx, Restaurant, Accountant

20xx--20xx, Recreation Center, Accountant

20xx--20xx, Health Center, Accountant

20xx--20xx, Food Sales Department, Accountant

20xx--Present "Lucky Sambo, Your Store"

Educational Background. Relevant courses taken (including time):

20xx--20xx, Tianjin Meter Factory Technical School, Electronic Instrumentation

20xx, Tianjin Hexi Vocational University, Accounting License Training

Third, the market assessment

Description of target customers: fashionable people, office building office workers, enterprises and institutions, teachers, students, health care workers, patients and so on.

Market capacity or the enterprise's expected market share: the store is located in the inner ring road, convenient transportation, surrounded by high-rise office buildings, conservatories and so on. According to the report, the fast food industry in 20xx to reach a turnover of 200 billion yuan, the instant noodles alone amounted to 23 billion yuan, according to 1% can be up to 200 million yuan of market capacity, is expected to have a market share of up to 20%.

Trends in market capacity: As people pay more and more attention to food safety and nutritional fast food further understanding, and our brand and product awareness will be more and more high, reasonable price, market share will increase significantly.

The main advantages of competitors:

1, strong capital, often promotions

2, enter the market earlier, more varieties

3, publicity

4, perfect management

The main disadvantages of the competitors:

1, the high price

2, most of the lack of nutrients, and very few of the green organic food

2, most of the lack of nutrients, few are Green organic food

3, high start-up costs, large operating area

4, more equipment, more manpower

The main advantages of this business over competitors:

1, moderate price

2, green organic food

3, "no kitchen, no cooking, no chef, no need to work point of view" the only way to get a good meal. The only fast food restaurant that can be opened in an office building

4, low investment costs, easy to operate

5, the use of a new composite membership system to join the chain

The main disadvantages of this business relative to competitors:

1, less money

2, late to enter the market

3, publicity must be strengthened

4, management must be more perfect

Fourth, marketing plan

1, product

Products or services, the main features

spicy hot pot, green and organic food, boiled water, a bubble of food

a variety of nutritious porridge, green and organic food, green and organic food. A variety of dishes, green organic food, microwave oven heating ready to eat

A variety of vegetarian dishes, open bag ready to eat

2, price (a little)

(1) site details:

Address, area (square meters), rent or construction costs

Women's Entrepreneurship Center, bungalow, 54, 1,300 RMB /month

(2) The main reason for choosing this address: located in the inner ring road, convenient transportation, next to high-rise office buildings, conservatories, etc., convenient for store consumption and take-away delivery

(3) Sales method (choose one and type it in):

The product or service will be sold or supplied to: □ final consumers □ retailers □ wholesalers

(4) The reason for choosing Reason for choosing this sales method: To facilitate bigger and stronger, and to maximize benefits

V. Business Organization Structure

The enterprise will be registered as:

□ Individual businessman□ Limited Liability Company

□ Individual sole proprietorship□ Other

□ Partnership

Proposed Enterprise Name: Lucky Sambo Your Shop

Employees of the business (please attach the organization chart of the business and the number of job descriptions of the employees):

Position, Monthly Salary

Owner or Manager, xxx, 1000RMB

Employees, 3, 700RMB

Business License and Permit to be obtained by the business: Individual Business Enterprise, Health Permit

Enjoy the national preferential policies, exempted from administrative fees of 1000 yuan

Six, financial planning (slightly)

College students innovative entrepreneurship food project plan 5

First, the company

The establishment of the Nanshan Tourism Food Development Co. Ltd. is proposed in the company, for the Come to Nanshan ritual Buddha guests to provide clean, hygienic, portable vegetarian snacks (hereinafter referred to as vegetarian points). Create a brand of Nanshan vegetarian food and realize the industrialization of Nanshan vegetarian culture.

Vegetarian food series development includes:

Popular type: green bean cake, coconut cake, pumpkin cake, etc., which can be taken at any time, the starting point of selling is low, and is acceptable to the general public.

Mid-range gift: "Fortune Buddha's Hand" (proposed name) portable take-away gift.

Exquisite gift: "Nanshan ageless pastry" depth mining Nanshan longevity culture, "Nanshan ageless pastry" means to take the life of Nanshan ageless pine resonance, the main promotion of the birthday party market. So that the series of food that is very local characteristics of the Buddhist snacks, but also the pilgrimage to the Buddha, gifts to friends and relatives of the best products.

Second, the market

2.1 Overview:

Nanshan Scenic Area annual reception has now exceeded two million people, tour Nanshan, the network of travel tips and tour guides recommended, vegetarian fasting can not be eaten, it is the guest of the Buddhist culture of the most tangible experience.

2.2 market opportunities:

Now provide vegetarian fasting restaurants are mainly scrupulous Yueyuan, edge of the building, Nanshan Welcome Guest House vegetarian restaurant, after nearly a decade of operation, has now accumulated a certain degree of visibility, but the supply of vegetarian food products from the perspective of the entire scenic area of the whole situation, although there is a lack of service, the service form is too single, the above restaurants mainly provide lunchtime store service. Although this section of the guests are the most concentrated, accounting for the largest proportion of meals, but a small number of the rest of the time to enter the park guests may not be able to get the service, and out-of-store services, portable services, takeaway services belong to the blank.

Vegetarian snacks although it is a Buddhist snacks, snacks can not replace the main meal, but it can also be used as a carrier of the Nanshan vegetarian culture, as a useful supplement to the main meal, so that guests are not bound by etiquette and time to take at any time, that is, the guests who have used the vegetarian fasting guests can also take a few boxes back to the gift of friends and relatives, to the failure of the guests to Nanshan to disseminate the health of the green vegetarian culture, we have cut the product into the market at this point, to improve the existing service system to provide guests with the best service, to provide guests with the best service. We are also looking for a way to improve our existing service system and provide more choices for our guests.

Third, the project background

Currently the domestic brand of vegetarian point of Xiamen Nanputuo point of vegetarian, Shaolin Temple point of vegetarian, Jiuhuashan point of vegetarian, Putuoshan Guanyin cake belong to the local tourism food, the most well-known is the Xiamen Nanputuo point of vegetarian. It stems from the vegetarian feast of snacks, the nineties of the last century, independent packaging into the market, after nearly two decades of development, has now become Xiamen tourist specialty business card type products, guests traveling to Xiamen must bring a few boxes of gifts for friends and relatives. The main sales channels rely on scenic sales, several other brands are also in recent years with the development of Buddhist tourism and the rise into the market, the use of industrialization, the emergence of vegetarian points, has its inevitability.

South Putuo vegetarian points, for example, the current scenic area to the large-scale direction of development, team tours, even if the horseback tour to nearly two to three hours, the casual visitor time is longer, the energy loss, fast, in the temple dojo, even if the guests are hungry, but also not willing to eat at will, the so-called "worship and eat vegetarian fasting, the Buddha into the heart to come" if the guests eat Other meat food and the whole atmosphere of the scene is not harmonious, but also by other guests taboo, to provide guests with tasty and inexpensive vegetarian points, that is, can be hungry and avoid embarrassment of the guests, which shows that the vegetarian points have the dual attributes of goods and culture, as a commodity it can satisfy the dietary needs of the guests, as culture it meets the curiosity of the life of the monks, and at the same time, also accumulated thousands of years of the Buddhist dietary culture of the background.

At the beginning of the founding we drew on the successful experience and model of Nanputuo, which allows us to accelerate the development and better serve our guests. Reduce the risk of failure, so that the product faster to open the market. And we have advantages over other brands, several other brands rely only on the background of the Buddhist vegetarian culture, and Nanshan also has a longevity culture, the fusion of the two cultures, in-depth excavation of the cultural connotations, to strengthen the interaction between products and culture, we can develop a more competitive products. It is also in line with the concept of "Pan Nanshan" and the strategic goal of Nanshan's "second venture".

Fourth, the target market

We will target customer groups are positioned in the following types: the first is to eat vegetarian, and vegetarian or vegetarian point of satisfaction, the guests bring a few boxes of gifts to friends and relatives; the second is due to the trip to miss the meal or the time schedule is not enough to eat a meal of the guests, taste a few pieces of vegetarian point of making up for it; the third is not the ability to consume vegetarian guests, taste a few pieces of vegetarian point of compensation. The third is the ability to consume vegetarian guests, tasting vegetarian points to experience vegetarian culture.

Fifth, sales channels and strategies

In the early stages of the development of the establishment, the main way to take retail. Promote the sale of low starting point of the popular type of vegetarian cake, to the scene in the scenic spot sales are mainly for different customers, combined with the spatial layout, the formation of sales of the core area, the specific area and a number of sales points.

In the vegetarian restaurant snack recipes to increase the vegetarian cakes, posters in the restaurant environment, through the appropriate guidance, so that guests can taste the first time free of charge just baked out of the vegetarian points, the main product for the mung bean vegetarian cakes, which in the taste of fresh crisp, not sweet, not greasy, melting in the mouth, not only to replenish energy, but also to eliminate summer heat, so that the guests form a preliminary knowledge of the product. In the scrupulous pleasure garden, the edge of the building to set up a specialty point, to scrupulous pleasure garden, the edge of the building for the sale of the core area, the entrance and exit of the scenic area for the specific sales area, close to the final consumer, taking into account the convenience of the guests and with a large flow of guests, so that the product into the scenic area of each convenience store, convenient for the guests to buy at any time.

Strengthen publicity, through three-dimensional publicity, to expand the influence of Nanshan vegetarian culture as a whole, in-depth excavation of the vegetarian culture of Nanshan, in the tourism website, travel tips on the posting, promote Nanshan vegetarian points, invite network pushers to improve the visibility of Nanshan vegetarian points.

Word-of-mouth marketing, well-known food stations, such as "Dianping", "Word of Mouth" to allow guests to participate in the review, the realization of the product and guest interaction, deepen the impression of tourists.

In the eye-catching location to increase the development of Nanshan food culture history and related Buddhist allusions, increase the literary interest.

Promotion: In the pedestrian street, Marriott supermarket and other commercial centers with large flow of people, promotional publicity, the use of the Dragon Boat Festival, Chung Yeung Festival, Mid-Autumn Festival and other folk festivals and the Bathing Buddha Festival, Bon Festival, Lapa Festival, the major Buddhist festivals to market the product.

Six, the company's strategy

1, the company's overview

Nanshan Tourism Food Tourism Development Company is a production of Nanshan Vegetarian Dot series of food-based enterprises, and the first travel to the Nanshan Management Company signed a management agreement to *** with the creation of the world's famous mountain of the Buddha's capital culture as a strategic goal to achieve the Nanshan Vegetarian Culture industrialization. .

2, the company's overall strategy

In five to eight years to make Nanshan Vegetarian point of Sanya tourism food brand-name products.

3, the company's mission

To provide consumers with clean and hygienic Buddhist specialty food.

4, the development strategy

Initial: (1-3 months) the introduction of popular vegetarian cake series into the market;

Development: (3-6 months) to improve the visibility, the establishment of a perfect sales channel;

Development of the middle: (6-13 months) ) to establish brand image, mid-range gifts into the market, improve the sales model;

Maturity: (13-2 years) to enhance the brand image, strengthen the network marketing and promotion, increase equipment, improve packaging specifications, and increase intangible assets;

Perfection: (2-3 years) to further improve the sales channels, product Launch festival products, enter the local market in Sanya;

Long-term: (3-10 years) to expand market share, increase investment, pay close attention to the quality, continuous publicity, and strive to become a "Chinese famous point".

VII. Products

Ensure product quality, carry out a variety of grades of products, so that it applies to different economic levels of the guests, in highlighting the core products on the basis of the production of a variety of flavors for the guests to choose from, and constantly innovate, not only to supply tangible food, but also on behalf of the more importantly, we are the best service, and attention to the concept of a long and healthy life. We are not only providing tangible food, but also representing our best service and concern for health and longevity.

Packaging:

Standardized packaging. Under the premise of unified logo, different products, specifications using different packaging easy to identify, open grade space, convenient for customers to buy, identify and use.

Service:

Introductory period: through training, communication means to enhance the service level of service personnel;

Maturity period: service personnel to promote the product concept, so that guests understand the characteristics of the product features.

Eight, brand

Single brand, the establishment of trademark protection network. Improve the beauty and establish a good public image.

Production Management:

Production Requirements:

Staff: the best production technicians, pastry chefs.

Nine, the production address

The introduction period in the Nanshan scenic area, the expansion of production in Sanya site, so as to reduce the cost of production, packaging and transported into the scenic area sales.

Ten, investment analysis

I would like to personally funded, Nanshan Scenic Area management company to the brand into the shares, and product supervision, the shares are divided into negotiated decisions.

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