How to make a brand short video?

These questions should be considered when making brand short videos:

1. Think about your audience. What do you want people to do after watching your video? Why would they do that?

2. Think about the visual elements you want to use. Does it include people? Product? Pictures?

3. Think about what music to use.

4. Write down the content and shooting method of every second.

5. Repeat until you are satisfied.

6. Have a purpose. What problem is your brand short video solving for users, and what is the purpose of your release? An overview of taoist culture.