Problems existing in the marketing of traditional Chinese medicine time-honored brands

1, the traditional marketing method is single: traditional Chinese medicine time-honored brands may tend to use traditional advertising, sponsorship, promotion and other means for publicity and promotion because of their long history. This marketing method is easily outdated or ineffective, and cannot meet the needs of modern consumers.

2. The construction of e-commerce channels is lagging behind: most of the time-honored Chinese medicines are concentrated in physical stores, but they lack sufficient attention and investment in the development of e-commerce. This means that these brands can't make full use of the emerging online sales channels, which limits their market coverage and sales potential.

3. Insufficient integrated marketing: It is common that traditional Chinese medicine time-honored brands are scattered and lack cross-platform and cross-category integrated marketing means. This leads to limited brand promotion effect, and it is difficult to be in a favorable position in the market competition.