What are the differences and advantages and disadvantages between online marketing and offline marketing?

The differences, advantages and disadvantages between online and offline marketing;

Difference: location, tools used, operation methods, and targeted groups are different.

Advantages and disadvantages:

1, demand generation link: How do consumers arouse demand? Exporting demand is often the first step in buying-before letting consumers buy your chocolate cake, they often need to realize that they need this cake first. In this step, different products are different-some products are difficult for consumers to demand online, and some products are difficult for consumers to demand offline.

2. Save the cost budget of enterprises: Compared with the traditional marketing methods adopted by enterprises in the past, marketing activities can only be carried out by means of television, radio, paper media and other media. Network marketing can not only improve marketing accuracy, but also control the overall marketing situation and reduce marketing expenses, thus saving the cost budget of enterprise operation.

3. Wide coverage: Traditional marketing methods belong to marketing methods that need to be carried out in physical stores or in specific scenarios. The larger the scope, the higher the cost. And network marketing can put advertisements to users all over the country or even the whole world through the Internet, which directly reduces the links in the process of advertising and makes the coverage of advertisements wider.