A case study on the application of non-financial indicators in performance evaluation system

The essence of establishing a theoretical framework for performance evaluation of state-owned postal enterprises is to formulate industry standards for the performance of state-owned postal enterprises, and then draw different performance grades according to the standard evaluation results. Performance grade and enterprise grade can be organically combined, so that postal enterprises with different performance have different grades and incentive standards. These incentive standards can include salary increase, total per capita salary, annual salary income of operators, loss subsidy rate, capital retention quota and so on. At this stage, on the one hand, postal enterprises should get out of the loss situation after separation, on the other hand, they should give operators enough incentive policies and give them wider management rights and financial management rights. A relatively perfect performance evaluation system has become a powerful basis for judging performance. After excluding all kinds of objective factors, it will be more effective for the leadership of postal enterprises to conduct systematic evaluation once a year or for a period of time and link the obtained performance level with the enterprise incentive level.

Necessity of establishing performance evaluation system for central state-owned postal enterprises

1, the original industry evaluation index can no longer meet the needs of competitive postal services. The existing financial performance evaluation indicators are all based on traditional accounting information, mainly from the profit and loss of enterprises and the status of assets and liabilities. The evaluation of tangible assets of enterprises is in a leading position in the system, such as income growth rate, poor income and expenditure, etc. , and income and its completion progress indicators are in the main position in the indicators. However, postal enterprises belong to the national tertiary industry, and their development is influenced by the development of other major industries. The performance improvement of modern enterprises has changed a lot compared with the era when China was dominated by industrial economic development. It is difficult for labor-intensive postal enterprises to return to the growth rate dominated by telecom development before the separation of posts and telecommunications. With the development of China's economy to service economy, postal enterprises have realized that they must give full play to their existing network advantages and actively join the service economy dominated by information and knowledge in the future. Various related non-financial factors, such as technical equipment, staff quality and market share, should become important indicators in the enterprise evaluation system.

Another important factor is that the current use and flow of funds in postal enterprises are inseparable from various diversified economic activities, and the corresponding relationship is obvious. Operators' instructions not only represent the feasibility of this economic activity, but also represent their future responsibilities. However, competition is the strongest factor in the market economy, and commercial activities cannot always correspond to the flow of money. For example, the number of college graduates to be recruited by enterprises decreases, the partnership between enterprises and users decreases, and participation in social bidding competition fails. Traditional financial data can not reflect, that is, the original indicators can not reflect the overall picture and essence of economic activities of various business entities. If the index system does not include non-financial items, it obviously cannot reflect the competitive strength of each subject in a state-owned postal enterprise in the market, and its lasting vitality will not be reflected. Competition makes the financial evaluation indicators of postal enterprises no longer meet the needs of evaluating the performance of enterprise operators, and the intervention of non-financial indicators such as regional influence, development strategy and market share is inevitable.

2. The establishment of performance evaluation system is the need for postal enterprises to adapt to the business environment and make correct business decisions. At present, whether evaluating the absolute and relative amount of communication revenue or the total amount of business, it is mainly to measure the operating results afterwards, focusing on the short-term financial results of one year, six months or even a single month. The measurement of this past result often leads operators to control short-term business activities in order to maintain short-term results in the future to achieve their goals. In the long run, this will inhibit the process of creating long-term value for enterprises, and make feasible projects and available human resources have future value-added capabilities. The potential development ability determines the future development value of postal enterprises, so the comprehensive evaluation of postal enterprises can not only stay on the indicators of financial books, it can not reflect the source of indicators and the factors to measure future development, so it is necessary to add the evaluation of future development indicators to the evaluation of postal enterprises. The prediction of future business and the choice of future business strategy of post-separation postal enterprises will become the source of strength for the future development of postal enterprises; At the same time, in the process of developing into the information age, whether knowledge, as the driving force for the future development of enterprises, can upgrade and transform enterprises from traditional postal services to modern postal services, and what share information economy will occupy in postal enterprises in the future will also become important factors that must be considered in the future development of postal enterprises. As a decision-making need, the driving factors of the future performance of postal enterprises evaluated by the relevant index system have become an indispensable part of business development, which can make people more clearly see the efforts made by business operators in guiding the public to consume postal services, obtaining government professional subsidies for universal services, and winning public satisfaction. Postal enterprises meet the needs of these external stakeholders and naturally form an affirmation of enterprise performance; According to the choice of market and the decision of operators, it is very important to formulate performance measurement indicators and bring them into the whole performance evaluation system.

3. Postal enterprises are owned by the central government, and the surplus level of state-owned capital naturally becomes one of the fundamental criteria for evaluating the performance of operators. The above-mentioned non-financial factors, future performance drivers and external interest-related factors are all aimed at the surplus of state-owned capital. It should be a logical truth that postal enterprises can only maintain and increase their value after losing three years. In fact, this understanding can only explain the existence of state-owned capital, and its potential excess capacity has been ignored. The traditional financial indicator system only analyzes asset quality (the existing form of capital) based on accounting information, such as asset profit rate and asset-liability ratio, while asset management indicators, such as property right ratio, asset turnover degree, actual operating quality, hedging ratio and market share, are not reflected, the market risk of enterprise capital is not necessarily revealed, and the potential residual capacity of capital is ignored. The potential production capacity represents the operation direction of state-owned capital and the future value of enterprises. It is considered by adding time factor to the phenomenon, and the current loss and loss of an enterprise can be regarded as the synthesis of phenomenon loss and future surplus. Although the form of capital distribution is closely related to the quality of asset operation, how to effectively use the capital structure and give full play to its future surplus capacity has become one of the important topics for the development of state-owned postal enterprises in the future with the rapid development of information economy. The market economy has transformed the state-owned postal enterprises into capital-oriented management, changed the current single capital structure and developed from multi-level to multi-level, which has become one of the beneficial ideas to improve the capital operation quality of state-owned postal enterprises. This kind of development index with the potential surplus capacity of capital as the main system should naturally play a leading role in evaluating the performance index of postal enterprises.