Does artificial intelligence engage in marketing automation? what do you think?

In the initial traffic bonus period, the sales model of enterprises is mostly "sufficient advertising space+appropriate operation". As long as the advertising speed is fast enough and the input and output are relatively reasonable, this model can basically ensure revenue and help enterprises seize a larger market share.

However, from 20 15, the traffic dividend began to shrink and the cost became higher and higher. With the rapid development of artificial intelligence, enterprise services have become a hot industry in which AI technology has landed. In its subdivision field, technology-driven marketing automation is also quietly emerging. Ji Yunyun is such a company: starting with the sales lead business, focusing on digital marketing and making sales forecasts through technology.

"Before 2007, when I was doing e-commerce work in Hong Kong, I could visit eight customers a day and go back to the mainland. It is efficient to visit four customers a day. The poor work efficiency in the two places makes me feel that there is enough market space to improve sales efficiency. " Chen Hongwei, CEO of Digital Win Cloud, said that this is also the most direct reason that prompted him to start a business.

The cost of obtaining customers for enterprises is rising, and the demand for refined marketing is strong.

More than ten years' previous working experience has enabled Chen Hongwei to look at China's enterprise service market from a better perspective, and at the same time, a lot of on-site consulting experience of enterprises has also enabled him to have a deeper understanding of the solutions that can be implemented in China market.

Chen Hongwei said that although enterprises in China have experienced a wave of CRM craze in the past few years, their awareness of refined sales management and refined sales efficiency has been greatly improved. But in practical application, the level of many companies is still uneven, far from reaching the stage of efficient operation.

"Because the China market has a large base, the competition of the same type of products is a relatively full competition process, so the sales system is facing a large number of customers."

In addition, the cost of acquiring customers for enterprises is also rising. Chen Hongwei, for example, said that Facebook's 20 17 financial report showed that its advertising revenue increased by 40% under the condition of constant overall traffic, which means that the cost per customer increased by 40% under the condition of constant total volume. Therefore, the demand of enterprises for refined marketing has become more and more intense.

The lack of refined customer acquisition ability and the increasing customer acquisition cost under the traditional model are two major pain points that many enterprises cannot avoid. In response to these pain points, Jiyunyun has launched a sales forecasting platform, a sales automation system, an aggregation platform and a rights marketing system, which mainly provide the output of sales automation technology and sales lead services.