Can Li Ziqi's model be copied?

In this Internet era where everyone wants to be a netizen, how to successfully show yourself and run yourself has become a problem that everyone is racking their brains to think about. Among all the famous netroots, Li Ziqi is one of the people I admire the most.

Anyone who knows her knows that she is a food anchor and a strange woman.

Let's take a look at her achievements

1. 15.4 million microblog followers

2. 3. 3. 3.

4, commercial docking, and all kinds of brand cooperation, such as FeiXi

The network to do food anchor thousands of people, and only she became everyone's dream look. From a long time in the countryside girl, by doing farmhouse food turn into a hot celebrity.

So what's the secret to her success?

Well, the following is purely a personal analysis, for reference only

First point: the style positioning is clear and specialized

Li Ziqi is doing the ancient style of food. From the way she dresses to the style of the pots and pans she uses to cook, it's all peasant style, and even the materials she uses to make the food are all self-produced from the ground, without any information about the commodities of the modern society. Vegetables are grown by themselves, meat is made from their own poultry, and the firewood for cooking is cut from their own branches. This is the kind of authenticity that most impresses people and distinguishes it from other food anchors.

If it's just a matter of boiling water, cooking, and chopping wood to feed the pigs in a rural house, that's not enough to build a personal brand. The most important thing is

Point 2: run a personal charisma.

Do you think she's just for cooking?

She will also

Gourmet food:

Bean curd, fruit wine, tea, sauce, etc.

Garden:

Ploughing the fields to grow vegetables, flowers, pigs, goats, sericulture, go up the mountain to cut firewood, cut the bamboo and so on

Civil engineering

: Bricklaying and repairing the road, building bridges to build a house, making bamboo beds couches and benches,

Handicrafts:

Embroidery, making silk quilts, making cotton-padded coats, making pillows, etc.

The key is that all of them are all done by her with one hand.

I have to say that this is the secret of her success in attracting fans, she did what the audience wanted to do but could not do,

She lived into what we want to live into

, how can we not like it.

Point 3: She sells a lifestyle.

Nowadays, we are all in the house, car, ticket, children trapped in the reinforced concrete city busy day and night, in order to catch up, we buy food and fruit with express, dinner call takeaway, laundry with a machine, can be solved with money, we will not use the hand. It seems that except for the function of using cell phone is improving, our other survival functions are degrading.

Her "anti-city" lifestyle has evoked memories of our lives and our desire for "real life.

After Li Ziqi became popular, many imitators emerged on the Internet, and they also lived in the countryside, like Li Ziqi, gardening and cooking, but they were all like a flash in the pan, not a climate. I think the first two points of success if you want to copy, or can be done.

Just like you can participate in the talent show, I also participate in the talent show, you can do live, I can do live.

But the secret to success is exclusivity. Your temperament hides the roads you've traveled, the books you've read, and the people you've loved. Running a personal brand by imitating others won't work. You still need to tap into your own characteristics and do a good job, and you can't do it without the right place, the right time, and the right people.

Recently, I've seen a lot of friends asking this question, so I'm going to speak my mind.

Li Ziqi's shoot video mode can be copied, you need to follow her to do is copied. It's just that trying to reach her level of attention is nearly impossible.

I believe we have all seen that since Li Ziqi's fire across the net. There are a lot of people are imitating her, beautiful women, food, beautiful scenery and so on, the video style and her like the same. The attention is also quite high, and there are several million fans. But relative to Li Ziqi's tens of millions, it is indeed inferior to a lot.

Of course, I personally think it's hard to replicate Li Ziqi's style. I believe many people have no problem with the food. However, Li Zi can not only food. She knows too many things, such as bricklaying (bread kiln); carpentry (making swings, bamboo for tables), making clothes (dyeing grape skins and then sewing them into a june), she is doing the four treasures of the literary house, which also shows a bit of calligraphy, as well as painting, etc.

This is the first time I've ever seen a woman in the world who has been in the world for a long time.

Just like the online evaluation: "Li Ziqi, up to the hall, down to the kitchen, climbed a tree, built a house".

It feels like she really can do anything. Very worthy of learning.

As long as you have this heart, you can try to try, no matter whether you succeed or not, at least you have tried.

Li Ziqi is currently a leader in the field of video creation in the field, she is not only very hot at home, but also very hot abroad. In fact, there are many imitations of Li Ziqi now. But none of them have reached her mood, whether it is the sense of the picture or the soundtrack, it is all very delicate. I am a 60-year-old, but I don't pull every video of Li Ziqi. Since I immigrated to Fiji after retirement, I can look at Li Ziqi more objectively. On youtube, the largest foreign video site, Li Ziqi's subscription has reached a staggering 7.73 million.

Each of her videos is basically a few million and has over 10,000 comments. Most of the comments are from foreigners. Li Ziqi has become a window for foreigners to understand Chinese culture. This kind of height is very difficult for ordinary people to copy.

Li Ziqi's success lies in the fact that she has found the ****ing of the world's people. In today's increasingly busy and stressful life, people aspire to the kind of comfortable, relaxed, slow-paced life. However, for most people, except for the retired ones like me, it is almost impossible to think about this kind of life. Then, the picture that Li Ziqi paints for us becomes the comfort of many people's souls, and it can be said that people have found poetry and faraway places in her videos. Her videos can indeed give people great relaxation. For those who are doing self media or vlogging, finding your own style and direction is the most important thing. Moving to Fiji in the past few years has made me realize the complete relaxation of my body and mind, and that feeling may be what Li Ziqi depicts in her videos.

Good models can be replicated, but do you have what it takes?

Li Ziqi was able to succeed because she had lived it, and her videos showed what she had lived.

This kind of thing is accumulated by how many years of life, not something you can just bring.

As Li Ziqi cooking, that are many years of cooking practiced, so in their own cooking, can swim, can be clean. Even now, a lot of food media, in the food time, are not as refreshing as Li Ziqi.

A lot of the dishes that appear in Li Ziqi's video are grown on their own.

They ploughed the land themselves, planted it themselves, watered it, weeded it, got rid of the insects, cleaned up the ground, and so on, and there was a lot, a lot of labor in the fields.

You ask yourself, can you handle it?

What you see is her success, the hard work behind her success, do you see?

The mountains are not like the city, all things need to be carried on the shoulder, it is very hard to labor, ask, can you do it?

Maybe you'll say, I can hire someone to labor and just shoot the video myself.

But the result of this is that what you make is always a kind of artifice, the shadow of posturing, and you can't do it for real, because you're not close to the land, you just fantasize about the beauty of it.

Li Ziqi has succeeded, the model of course can be copied, but you need to know a lot, and, your state of mind, to be quiet.

What's more, Li Ziqi is now so hot, you copy, will only be said plagiarism, better to create a new model better.

I am An Guo Ping world, stinky tofu small An, point attention oh!

Tianfu Sichuan, beautiful scenery, farmers have a daughter, Ming said Ziqi.

Parents shallow edge, foster mother dislike, master and grandmother love grandchildren, take back to rely on each other.

In order to make a living, she went to the city to look for a place to live and worked hard.

Grandma is seriously ill, but she never leaves her, and she studies hard to make a video.

The hands are rough, the pulp is washed, the shoulders carry the knife, invincible.

All day long, they work hard, sleep late and get up early.

The pursuit of excellence, the ultimate achievement, the heritage culture, the peak of excellence.

Overseas reception, a legend, a slender woman, a red dress.

If I were a man, I would want to marry you, the children of China, learn from you.

Can be copied, of course, not easy, although not to, the heart of the leaning.

Anything can be copied, but the copy is always a fake. As the saying goes: always imitated, never surpassed.

As a newcomer to the self-media industry, I've thought about imitating Li Ziqi's traffic, but imitation has to be skillful, no matter whether Li Ziqi has a team behind him or not, I ask myself, even if there is a team, it can't be done in the same way as Li Ziqi's.

The second thing is that Li Ziqi's team can't do the same thing as Li Ziqi.

Second, to have a constant stream of ideas, copy Li Ziqi's model, can not completely copy Li Ziqi's content ah, if she shoots what you shoot what, people who look at you ah, all go to see Li Ziqi, so, have their own creativity is very important.

Third, to be willing to suffer, perseverance, not only to do video, do anything can not be separated from these two, the results and efforts are not necessarily proportional, but certainly not inversely proportional, even if we all slagged off the netroots, do not have to go to the plastic surgery, learn to make up well.

Li Ziqi perfectly explains to us that a girl in labor is the most beautiful! Compared to those who are pretentious, posturing, but lazy to move a finger, relying on the face and body to copy the netroots are more in-depth, more natural, more real, simple... That's why they can capture the hearts of the world! Her model has become a classic, and a classic can never be copied!

The Li Ziqi lives in a quiet rural environment, living a self-sufficient idyllic life, wearing Han-style clothing, using traditional crafts to make traditional food, she presents to the audience a very traditional Chinese farming society. She presents to the audience an image that is very characteristic of traditional Chinese farming society.

This kind of "idyllic complex" is not new to us. As a result of the industrialization of society, today's urban dwellers generally feel a fast-paced, stressful, and anxiety-ridden life, often feeling empty and meaningless despite the information overload, while their health is consumed by urban pollution, congested traffic, and cramped accommodations.

The success of this model will certainly have a large number of imitators to follow, but this is, after all, a phoenix in the sky, you want to copy or adhere to their own field and creative direction, really have to take their strengths.

Individual personal content is difficult to be copied, right, like a work, it has its own style, personality, special region, etc. in it, you can copy the form, but the core connotation is difficult to imitate and beyond. Li Ziqi video is mainly based on the traditional Chinese culture of seasonal seasons, traditional festivals, folkways and customs to determine the selection of topics. It is a great way to record the process or to follow the main story line of a certain character.

The Lanzhou Beef Noodles recorded in Lanzhou Beef Noodles is known as the "living fossil of Chinese noodle culture", and the process is complicated and elaborate, with extremely high requirements for years of operation and technology. Li Ziqi spent nearly two months seeking advice from masters, and finally completed the video recording with the standard of "two fine". It took three months to complete the video recording, including data access, research, in-depth study, independent filming, editing, and final presentation.

Such a fine production, in this fickle society, few people can settle down to do these things. So it's difficult to replicate the Li Ziqi model.

Although Li Ziqi is an "actress", her movements are realistic and she works well. This shows that she is a person who can work. Unlike some of the actresses in the TV series, the martial arts action is quite similar (stuntman performance), and once running, the joints are lax, and the flab is flabbergasted. There are also some actors who hold the stretcher with both arms, which is too fake to be true. I like Li Ziqi's "performance".