Why is the traditional gym now closed?

Traditional gyms have existed in the country for 20 to 30 years, but due to homogenized competition, heavy sales and light operation, and a single revenue model, it is difficult for traditional gyms to survive.

According to incomplete statistics, in the past three months, Beijing alone has 20 gyms closed down. It is reported that by 2020, the total scale of national sports consumption will reach 1.5 trillion yuan.

Recently, many traditional gyms have upgraded their stores to a "small and beautiful" model, in which different areas are divided into time slots to offer different paid courses. By the traditional annual card payment dominated into the course payment dominated, customer retention rate and repurchase rate from the original 15% to more than 40%. This not only improves the management efficiency of the gym, but also provides consumers with more scientific and reasonable services.

It is worth noting that the courses of this new type of gym are designed for women, and small groups of small courses are more likely to form community attributes and emotional connections. It is reported that China's sports population is expected to reach 435 million by 2020. Compared with more than 17% of fitness users in the United States, the fitness penetration rate of less than 1% in China is still very small, which also shows that the future potential space is very huge.