Business model of snack food

China's snack food retail formats mainly include national food retail chain enterprises, regional food retail chain enterprises, large supermarkets, local supermarkets, food retail stores (convenience stores), specialty stores, individual shops, roadside stalls and so on. Overall, it presents the characteristics of diversified retail formats. There are three business models of snack food retail in China, namely, individual retail model, supermarket retail model and chain retail model.

(1) self-operated retail model

It mainly takes individual shops as the sales channel, and its main feature is no brand and no packaging retail. Due to the improvement of quality, taste and brand requirements of consumers in the target market, the market share of this model has gradually declined.

(2) Retail mode of supermarket.

Some production-oriented snack food enterprises mainly adopt supermarket retail mode, that is, through the independent packaging of snack food, with the help of supermarkets, supermarkets and convenience stores all over the streets to promote their products. This business model in China is the main sales model of snack food in China.

(3) Chain retail model

Chain retail model is a business model that mainly sells all kinds of snack foods in the form of chain stores. The chain retail model adopts unified procurement, unified distribution, unified management and unified image, which makes management more efficient, brand more prominent, service more convenient, product line more abundant, price more affordable and products more competitive in marketing.